I think what he's trying to say that everyone's missing is that because "Aluminium" is spelled correctly (from his point of view) it couldn't possibly be true since us Americans wouldn't spell it like that.
On the other hand, I think the evidence leans toward the true side. What with the mock Apple store and various Apple IDs (with correct passwords and $8xx.xx in an iTunes account, some of which were for the @apple.com domain), it looks to me like this was a launching pad for Apple website updates. For which website, though? The UK site would explain the spelling of "Aluminium," and the sketchy photos with badly photoshopped (what do you guys think the people who make those images use, anyway?) titles can be explained away by the 2 months left to finish them up.
In any case, for this to be fake or a hoax would mean a LOT of work by some person to simply try and fool a rumor site and I really don't see someone, especially a past Apple employee (and the @apple.com address with the $8xx.xx iTunes account would not have been a personal email account). The guy would have had to make all those mockups, get an @apple.com address SOMEHOW (and I only know one way to do that), create all those pages with fake info, then tip arn off and hope he jumps all over it. That's a little silly, no? If you don't accept that that is the case, though, it must be true (or at least partially true, prerelease photos for layout purposes).
