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I like Amazon's marketing here. It plays to the strengths of the devices. In this case cost. Sure the Kindle Fire isn't as good as an iPad, but it can do a lot of the same things for a lot less than an iPad. And the Kindle as an eBook reader is pretty much untouchable. It's the best (dedicated) eBook reader you can buy.

Compare and contrast to Samsung's commercials. While they do show off some features that are different (better ?) than the iPhone, the commercials come off as condescending toward iPhone users.



Most companies would love to have dedicated fans like this. Sure you have the crazy Black Friday campers, but the last single devices I recall people lining up for were the PS3 and the Wii. Apple gets people to line up a few times a year.

No, most companies would like to be able to meet demand day one without inconveniencing their customers. Waiting in line is for fools, especially when you consider the next iteration is less than a year away. Amazon's selling boatloads of Kindles and are meeting demand really well. They're also putting the fear of god into Apple at the lower end of the price spectrum. So much of Jobs' idiotic statement that people wouldnt want a 7 inch screen.
 
Why are people saying you would carry around three devices. Kindle e-ink for reading in sunlight, Kindle fire for movies . . . two devices. There are only three in add to show up cheap all of them are. And having multiple devices which are cheap enough to hand to kids is a good thing for a lot of moms.

I think this is a great ad and also that both the kindle e-ink and kindle fire are compelling products. The price point and the easy to use ecosystem makes the case. I'm sticking with the iPad, but I want the added functionality and the price point is fine for me. But if I were giving it to kids on a regular basis or if I didn't make that much money, I would think about the Fire. I'm still thinking about the e-ink for the beach or backyard and for added portability in the summer when I don't want to have a bag to carry my ipad. Though I can read my kindle books on my iphone. Still, the e-ink is a better experience and at $79 it doesn't have to get used very often to be a worthy purchase.
 
Ugh.....more splitting hairs and not comprehending what the ad is intending..... It's a good ad, it sends a lot of subconscious and conscious messages. Ads usually bypass our critical minds (or at least the critical minds of their target audience.... Those who don't already won an iPad and are not fanboys). I think this one can do it. I have an iPad and will be buying the iPad3 on day one. This ad is not for me.

Are 3 kindles worth one iPad.... Who cares, the message will reach people and they will spend money..... This is not a news report, marketing is not factual.

If I did a ton of reading outside, I probably would buy a kindle. I read inside.... I play outside :D
 
The iPad has a much better reliability than the range rover. With that said I'm willing to bet that your range rover probably lasted 100k miles without an oil change and has no problems....such is life :rolleyes:

Yeah, and I could buy like 3 Kia Rios for the price of a single Range Rover. That totally makes the Kia Rio a superior car, right you guys?
 
EXACTLY? Unreal how nobody thought that increasing the s*it that people have to carry around is actually more of a problem than a little glare in broad sunlight - give me a break

Why do you want to read under the sun? after two hours under the sun, you'll end up with a nice tan around a rectangular untanned area around your face and chest. That would look funny and ridiculous.

Get your suntan, then go to under the shadow to read.
 
OMFG - are they really implying that one should carry around 3 devices to do what ONE iPad can do?

WOW. That ad agency should be fired.

NO. They are suggesting that you can get 3 different devices(same brand) for 3 people with OF COURSE different needs..JUST for the price of 1 ipad
 
I think they are appealing to a wide demographic. Not everyone needs/wants the power of an iPad nor do they want to SPEND the money for an iPad.

And you have to be pretty small minded to assume that Amazon is saying buy 2 fires and a kindle for less than an iPad explicitly. The OBVIOUS connotation is that you can get a Fire (for example) for a lot less than an iPad. Period. And that if you have a family and a budget (which is a lot of families) - then instead of buying one device to share - you can have a few for the same cost.

Since people here like analogies - you can buy a 6oz of Matsuzaka Beef and it will be amazing. But to share it with several people isn't practical. Or for the same money - you can buy a few porterhouse steaks. Still a great cut of beef. Not at all the same as Matsuzaka beef. But your entire family can have a great meal.

This commercial is effective because it hits the right demographic with the right message with the right benefits. Many people will enjoy their Kindle Fires (and kindles) just fine for what they need them for.

I like your objectivity.

I don't have a use case for a tablet, so none will meet my requirement or costing nothing, not taking up space and not taking my time! None!
 
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3 nights with ellen or 1 night with miranda kerr?
 
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3 nights with ellen or 1 night with miranda kerr?

It depends if you're a guy or a girl. She might know what she's doing...

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But it takes 39 kindles to achieve the same social status of having one entry level iPad....

You define your status based on gagdets? Your "tan" is orange, isn't it?
 
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GenesisST said:
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3 nights with ellen or 1 night with miranda kerr?

It depends if you're a guy or a girl. She might know what she's doing...

----------

But it takes 39 kindles to achieve the same social status of having one entry level iPad....

You define your status based on gagdets? Your "tan" is orange, isn't it?

I hope ur nt a guy.
 
Good post. There are a few snobs here who whenever ANYONE says ANYTHING negative about anything Apple makes, they defend it as if you just insulted their mother. "You're suggesting there might be a good reason to buy something other than Apple!?!?! How DARE you!!!"

Exactly!!! Some people have a strong devotion to Apple that is similar to a small child with their parent. They are unable to objectively process any criticism of Apple without falling to a simple 'they're bad, Apple is better' stance.

The ad targeted families looking to stretch their entertainment dollar. Being able to have multiple devices is often more appealing than having the family fight over one device.

It's an option. It may not be the best option for every individual....but pointing it out as an option doesn't make Amazon a bad company or their products garbage.
 
So because a company does not try to make obscene amount of profit margins like Apple and instead going for a smaller profit margin they are stupid?

Amazon is using the kindle to push its digital services which for Amazon it makes fair amount of profit on and is continuing to grow it.

Apple makes a profit because it designs, makes and sells products at a price people are willing to pay. Nobody is forced to buy a Mac an iPhone or an iPod. The day such purchases become become mandatory is the day I'm willing to entertain discussions about "obscene" profits. Until then, I'm not interested.

I don't like Amazon. I think its "price check" App, which effectively encourages people to go into local bookstores and scan barcodes, is an example of the worst sort of predatory cut-throat business practices. I think Amazon abuses its position as a mail-order supplier to evade state and local sales taxes - taxes that hard-pressed local governments need to fund the roads, schools, police and emergency services we all need. The dollar or two you "save" by buying a copy of the latest Steven King or Jonathon Franzen novel from them is a dollar in income or property tax you'll find added on to your bill someplace else.

If I buy an iPad or download a copy of Lonely Boy from the Apple Store, I pay local sales tax. If I buy a Kindle Fire or buy the exact same song from Amazon, I won't. Please explain to me how this is any way rational, decent, or "fair."

Amazon is an ugly example of the sort of "damn the consequences" capitalism and outright manipulation of the tax code that has brought our country to the state its currently in. The fact that Amazon is destroying local businesses and local government while simultaneously not making any money, tells me its a company I'm not interested in doing business with.
 
What Amazon (and the rest of the tablet manufacturers) are not understanding or, as far as I know, pushing forward on, is that reading a book is changing from looking at static words on pages (or on an e-reader) to something much more. It's not there yet and perhaps the old classics will never be anything more than that, but what Apple is pushing towards is the game changer.

While all the other players are focusing on just taking a piece of the hardware pie, Apple is setting the table, inviting the guests and making sure there is a complete menu.

So the iPad is hard to read in direct sunlight - why offer a matte plastic covering when you can let the film manufacturers get into the game and offer matte overlays that they can sell to those customers who often find themselves laying out at the pool reading. Funny how the kids in the commercial are under cabanas using their glossy screened Fire's...
 
This is actually a fantastic commercial. I have the $79 Kindle and an iPad, love the Kindle. Great combo.
 
Let's be real guys ... you can't downplay the value proposition of getting 3 Kindles for the price of an iPad. I think Amazon is smart to play this angle since it puts some perspective on how much money you are really spending.

Well, I'm buying the iPad and a Kindle Touch since I'm not too much of a fan of the cheap, plastic Kindle Fire and limited Amazon ecosystem. :D
 
That's ok, the iPad can't perform like a single Kindle at e-Reading. Different devices, different functions, for different people.

I agree having both a Kindle Fire and a firs gen iPad. Both are excellent at what they do but even with the Kindle app, the iPad is a bulky reader. On the other hand, while the Fire will surf the web, the experience on the iPad is way superior.

It's amazing what .02 will get you these days, huh? :p
 
apples and (3) oranges


I have a Kindle and an iPad. The Kindle is great for reading and the iPad is great for pretty much everything else.


And the concept of "beautiful people" at a "high-end resort" beating each up over the price of their gadget is pretty freaking absurd.... but that's "aspirational marketing" for couch-potato nation.

Yeah well, I got three fruity rum drinks for the price of your Kindle :D
 
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I hope ur nt a guy.

I am actually. For a guy, Miranda Kerr is definitely better. I didn't think I had to clarify further...
 
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So would you want to sleep with 3 crack wh ores or 1 supermodel?

The crack whores for sure!

1) it triples the chance you'll get some sex when u want it since whores can be pretty busy

2) have u ever tried crack? It's AWESOME!

3) Supermodels can be kind of uppity and it's most likely she'll short u on your time and not really pretend as well that she likes you
 
Really? How about multi-language support? Not only English-speaking people read books. iOS has much more robust support for East Asian languages (yeah, I wanna read Japanese and Chinese books vertically, which is the traditional way, which is not supported by Kindle, barely does it support horizontal Chinese and Japanese typography anyway.)

Well, kindle stuff is more specialized: an iPad can hardly beat the reading experience of an e-ink screen (at least with traditional books), especially given how bad ibooks performs (at least on my original ipad, very crashy).

But it still amazes me that they advertise this as: "hey, I have this other device for browsing and watching movies, and it costs about the same!"

to which the guy should reply: "Hey, so I pay about the same and carry all that functionality with me in a single device!"

For me it is obvious that if you want ebook reading, an ebook is a better choice. For multimedia, just get a "real" tablet. IMHO.

But yeah, nice "try"/marketing.
 
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