They aren't threatened, they just have no concept of reality and think anything that isn't Apple is literally the worst thing on earth. If Apple EVER does a 3D thing 90% of these people will be praising Apple for doing something new and revolutionary and magical. But since Apple isn't the company doing it, they may as well kill themselves for being worthless idiots.
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If you honestly think Apple is still using that motto you are out of your mind.
Agreed, these people are the ones I dont want to be associated with just for having an iphone.
Who cares what amazon does? They might hot it big or they dont. It is interesting what they will bring to the table. Keeps companies like apple on their toes.