It's great that Apple is allowing Amazon to create an app for IOS Apple TV.
but it begs a huge question, if devices are similar to computers. Why does the US Gov't allow them to be locked down at all?
Applications would be awesome for my home:
Slingbox
Spotify
Pandora
Sirius XM
Vudu (they have two kinds of apps, one where you can do PPV/Purchasing, or the similar to iOS iPad App where you can play back movies/tv content you already own) *note apple prefers to price VOD rentals at higher than competing outlets, which they think makes the sell through pricing look more attractive)
Amazon would be terrific to get (even more so if not just prime video, any Amazon Video, which again often has better VOD pricing than iTunes)
So would the ability to add third party applications which are not on Apple's content approval list. i.e. Roku which allows third party content providers.
If these devices are like operating systems /computers why shouldn't users be able to have them be open? and users be able to install whatever software or applications and content they want?
of course apple wants to lock it down to whatever provides them income, but as endusers we ought to be screaming to open up these systems.
Who is with me? lets ask apple repeatedly to open up these devices. lets hack the heck out of them