The funny thing about this is that I think this add is actually aimed at iPad owners. They already have a little bit of a hook in us with the kindle app, but they know we can shop at iBooks, B&N, ereader, etc. If they convince iPad owners that we should buy a kindle too, that would shift our buying habits to buy ebooks exclusively at Amazon, so both platforms are supported.
Clever tactic, but the add seems to be backfiring Amon the intended customers...
I feel sorry for the iPad owner being unable to read outdoors. You know what's really good for cutting down glare and reflections interfering with your vision?
...an expensive pair or polarized sunglasses. 😀
The Kindle is a much better e-reader than the iPad in all conditions. (If it's dark, you turn on a light, just like with a real book).
Having said that the iPad is good enough for most conditions, and is a decent backup. But if you are an avid reader and just want to lie down on the couch and *read* for 2-3 hours (or more), the Kindle is hands down the winner. The screen is much better, the size is much better, 8.5 oz is much better.
But if you want a multipurpose device that allows you to surf the web, play games - and maybe do a little reading - the iPad is good enough.
But if you're an avid reader who is interested in an iPad, you should just get both.
Are you sure you don't want to spend $139 for the single task device? 😀
Apple can easily refuted it with an ad depicting the man reading on the bed with his wife/girl sleeping at the side, without any lighting in the room.
Now, think of it. Is it more frequent and practical reading in the comfort of room or reading at the pool side in the risk of sunburn?
And, guys, half the population on the globe try their best to avoid direct sunlight.
Yes but reading or viewing any backlit and flicking screen disrupts your sleep cycle.
That being said, perhaps a parody of Kindle reading in the dark is in order.
I have got both, got my new Kindle 3 the other day and both devices sit really nicely together for me. The Kindle replaces carrying around books not my Ipad, the screen is just fantastic for reading, and on the new devices the responsiveness and page turns are really nippy. Tried the Kindle app on my Ipad prior to buying it and I'm afraid it just didn't really feel comfortable for reading, same with iBooks really.
Jonathan.
Who pays $139 for sunglasses?
What, are they prescription?
Check the prices on high quality sunglasses - $139 is pretty cheap.
The last time I was in Maui I bought 3 pairs (my 3rd, 4th and 5th) of Maui Jim's at a great price of $175. They're $162 for used on eBay right now. (other Maui Jim prices)
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Any of the good brands (Oakley, Maui Jim, Ray-Ban, etc) are in the $150-$250 range. Go for the "designer" stuff (Gucci, Bvlgari, Ralph Lauren, ...) and it's easy to double that price.
You can save money buying from one of the rotating sunglass displays at Walmart, but wouldn't you rather be sure that your sunglasses block all the harmful UV rays, and eliminate glare (Maui Jim uses 9-layer polarizing filters, bi-gradient reflective coatings, and anti-reflective coatings).
If you spend a bit more to buy an Apple, why not investigate quality items for your other purchases?
Very true, my glasses are Oakley, in fact i have a couple of them and they range from $180 up to $300.
Yes but reading or viewing any backlit and flicking screen disrupts your sleep cycle.
Trust LTD to provide the standard macrumors "wildly inappropriate car analogy" cliche.
Kindles are becoming so inexpensive now that it's no biggie to buy one just for outdoor reading. Most iPad owner's spend nearly as much on accessories. I see the Kindle as a complementary device to the iPad rather than a competing one.
I feel sorry for the iPad owner being unable to read outdoors. You know what's really good for cutting down glare and reflections interfering with your vision?
...an expensive pair or polarized sunglasses. 😀
Love my iPad, but that ad is dead on. Touché, Amazon.
Who pays $139 for sunglasses?