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So.... The Kindle is the perfect device for people who like to read in direct sunlight by the pool?
:confused:

.....Hooray?
 
The ad was annoying, although the point was valid. I noticed they seemed to have turned the iPad's brightness down about 80% to accentuate the difference, though. :D

As hot as the woman was, something about the way she looked over her sunglasses made her come across as a pretentious *** - I'm not sure that's the way to go. Apple's all over that market; I don't think Amazon can grab it. :D :eek: :p

I've used both devices but still haven't bought either one. Down the road I expect the one I buy will be an iPad. I can't remember the last time I tried to read a book in bright sunlight - most of my reading time is indoors after dark. During the day I'm working, and in the early evenings if it's nice I'm outside - but not reading.
 
1/3 of high school graduates never read another book for the rest of their lives.

42 percent of college graduates never read another book after college.

80 percent of U.S. families did not buy or read a book last year.

70 percent of U.S. adults have not been in a bookstore in the last five years.

57 percent of new books are not read to completion.

(Source: Jerold Jenkins, www.JenkinsGroupInc.com)

BUT...

Each day in the U.S., people spend 4 hours watching TV, 3 hours listening to the radio and 14 minutes reading magazines.

(Source: Veronis, Suhler & Associates investment banker)

No WONDER people are so <bleep>ing STUPID these days.
 
Sorry, but the reality in life is that:

1. NO HUMAN BEIGN NEVER takes computers to the beach or to the pool. That thing of "you can edit video or do work even from the beach/pool" is such cheesy and unrealistic statement.

People love to read at the beach/pool though, and that's why I thought it was a good ad.

That said, it's begging to be parodied:
"How are you reading that?"
"It's a paperback. Cost me $6. Less than my lunch."
 
Its not single task if it has a web browser, plays mp3s, read and mail PDFs, word projects and picture files..
You mean that - and I quote Amazon's website - "experimental Web browser is not currently available for some customers outside of the U.S."

Also in Amazon's terms of service:
2. Wireless Connectivity
General. Amazon provides wireless connectivity free of charge to you for certain content shopping and downloading services on your Device. You may be charged a fee for wireless connectivity for your use of other wireless services on your Device, such as Web browsing and downloading of personal files, should you elect to use those services. We will maintain a list of current fees for such services in the Kindle Store. Amazon reserves the right to discontinue wireless connectivity at any time or to otherwise change the terms for wireless connectivity at any time, including, but not limited to (a) limiting the number and size of data files that may be transferred using wireless connectivity and (b) changing the amount and terms applicable for wireless connectivity charges.

Coverage and Service Interruptions. You acknowledge that if your Device is located in any area without applicable wireless connectivity, you may not be able to use some or all elements of the wireless services. We are not responsible for the unavailability of wireless service or any interruptions of wireless connectivity.

Your Conduct. You agree you will use the wireless connectivity provided by Amazon only in connection with Services Amazon provides for the Device. You may not use the wireless connectivity for any other purpose.

Yes Kindle can do more that just display books, but it is crippled and not even in the ballpark as the iPad in uses.

And good luck trying to use it for email.

Ultimately, it really is just an eBook reader, albeit a very good eBook reader.
 
The kindle display is magical for black&white book reading - it's fantastic for that and exactly that. Battery lasts for ever. But thats about where the advantages stop. It is slightly annoying how slow you 'flip' pages, that display has an extreme slow response time. Annoying while reading, unusable for anything else. Thing is kindles functionality is only a tiny subset of what the iPad can do - in this tiny subset it is superior (I can live with the slow display for reading) ... but the possibilities what to do with the iPad are endless. The iPad display is even in the sun not as bad as this ad makes it look like (not perfect, but good). Given how limited the use of the kindle is, it is way more expensive than an multifunctional device like the iPad -- have a kindle I still would need some additional media player, mp3 player, mobile browser, ....

Yeah this is like a barbecue grill company advertising their grill is better at grilling steaks then your indoor kitchen.

It is not a terribly relevant comparison. We already know few people actually buy ebooks. The iPad exists, regardless of what happens with ebooks. The kindle not so much.

I have an original kindle and it is kick butt for reading and I think their new pricepoints are awesome... But the Kindle does one thing and does it well. it is just not a thing as many people do as they used to do...

If kindles and ebooks were around 20 years ago when I read 50-75 books or more a year, it would have been awesome. I like mine now, but it rarely gets used.

I also like my awesome barbecue grill, but it can't do everything my full applianced kitchen can do.
 
Probably not, since the kindles functionality is only a subset of the iPads. However, I know plenty of people that have a Kindle in addition to iPad. They use the Kindle for eBooks, the iPad for all the rest.

The kindle is fantastic for the (limited) use is was made for. Why not use the best device for every purpose. iPad and Kindle can coexist - its not about who is better since they are too different.

I guess this ad is to point this out, that iPad users can/should get a Kindle for eBook reading.

ipad at the front, Kindle screen at the back? :)
 
The kindle display is magical for black&white book reading - it's fantastic for that and exactly that. Battery lasts for ever. But thats about where the advantages stop. It is slightly annoying how slow you 'flip' pages, that display has an extreme slow response time. Annoying while reading, unusable for anything else.

Have you used one? I have no problem with the "slow" page flip time at all on my Kindle 2, and I hear it's even faster on the Kindle 3. If you're reading, you're not really concentrating on the screen's capabilities anyway; you're engrossed in your book. Think about reading an actual book. If you're enjoying it, when you look up hours later, 200 pages have flown by. It may be slow compared to an LCD screen, but it's a stat that you won't notice if you sit down and read a book. Don't knock it till you try it, man.
 
As many have said before, I try to avoid liquids of any kind around my electronics. I would never have an iPad at a pool. I only used it indoors anyway.
 
if she'd said that to me, i'd a grabbed her 130 dollar POS and hucked it into the pool and then yelled VIVA LA JOBS! :eek::apple::apple:
 
The ad nails it.

All the comments like "I don't read mine outside", "you get all these apps", "the ad won't affect ipad sales", etc are pretty lame. Apple blows with this whole screen glare thing. It's a fundamental design flaw in IMO. My first look at an ipad was one my friend brought over to an outdoor BBQ. Even though it was cloudy and late in the day, I could not a find way to view it without the glare making the screen completely unreadable. Any thoughts of me owning one were dashed.
 
When it comes to books, I'm way too cheap for any of that. It's free from the library for me.

That being said, perhaps a parody of Kindle reading in the dark is in order.
 
When it comes to books, I'm way too cheap for any of that. It's free from the library for me.

Libraries are increasingly jumping on the ebook bandwagon. My library in SD has quite a collection, and the library where my Mom lives just switched to a system that loans all manner of ebooks and audiobooks. You can download them from your home, and read them where ever. The only downside is that they expire, but that happens with normal library books anyway.
 
Apple blows with this whole screen glare thing. It's a fundamental design flaw in IMO.
Solution: power support antiglare protective film. It really helps.

That being said, it doesn't solve the real fundamental problem: a screen with a non reflective background works poorly outside because it is hard to create a backlight to match the wattage of the sun. The sun wins the brightness contest.

Honest. Try staring at the sun for a few minutes. You will be permanently convinced that it wins...

Yes, I read outside with my iPad. I don't take it to the beach anymore (more worried about sand and salt then sunlight...). Kindle would be a better choice, just wouldn't have access to 2/3 of my ebooks.

The funny thing about this is that I think this add is actually aimed at iPad owners. They already have a little bit of a hook in us with the kindle app, but they know we can shop at iBooks, B&N, ereader, etc. If they convince iPad owners that we should buy a kindle too, that would shift our buying habits to buy ebooks exclusively at Amazon, so both platforms are supported.

Clever tactic, but the add seems to be backfiring Amon the intended customers...
 
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