IfIt makes absolutely no sense for Apple to manufacture and sell its own TV. Apple has called the Apple TV a "hobby", but we are now to believe that Apple has all of a sudden taken the "hobby" Apple TV and turned it into a full-fledged television, ready to take on Samsung, Sharp, Sony, LG, Panasonic, etc.? Keep smoking
builds both the TV set will capture the market of the people who don't like the site of another box sitting next to there TV. They will be willing to pay more.