I am always confused by people who think market-share is an indicator of "who is winning".
I wonder what are they winning exactly?
C.
Whoever wins the largest smart phone market share dictates industry standards, has the most customers and industry support. Windows won the PC market most customers, most industry support, everyone supports windows standards even Apple uses Intel chips, runs MS Office, Windows. Ipod/itunes won the mp3 market most customers, most industry support (accessories), everyone tries to support itunes software PalmOS syncing itunes, all those Android users asking how to port itunes to their phone. Even though ipod/itunes launched exclusively on Macs, they made a PC version because of the Windows market share. Look at industry leading software with majority market share photoshop, autocad, etc. They have the most customers, their software dictates industry standards.
Market share also means the company can ensure a certain level of comfort while they experiment in established, or new, emerging markets. MS is an excellent example of this. Their windows market share lets them experiment and fail - A LOT. Vista, Zune, Kin. Xbox was a money black hole for years. Market share also lets MS continue to be profitable beyond the tenure of their polarizing CEO, Bill Gates. Id argue that when Jobs first left Apple, Apple could have succeeded without him if they had a majority market share instead of Windows.
Instead, Jobs came back to a declining Apple and instituted the most spectacular and successful company turn around. However, for that success to continue beyond Jobs second tenure, Apple would do better if they had majority market share. I think it will be much more difficult for Apple to maintain their profit margins without Jobs and without a majority market share. An Apple with market share, even without Jobs at the helm, has a much more secure future. Company security matters not only just to share holders, but also customers that have invested their time, their business, their life, into their products.