Often is not the same as "I picked two high end models to try and prove a point". Google came out and said their futuredevices compatible with iOS will be in the $100-$400 range. With apple watch my entry level choice is $350. $100 and $350 are very different things.Huh, the new Huawei watch is rumored to be priced from $300-$800. And LG is releasing a gold plated Urbane for $1200.