Re: Re: Apple after the Superbowl- some thoughts.
Originally posted by cubist
As far as is known, Apple isn't spending a dime on any Superbowl ads.
It's too soon to drop the Mini iPod price. Early adopters are a fanatical group - best not to upset them. Let the price be for three months or so at least.
The Pepsi ad never mentions Apple, altho it does show a Mac (which is more than Apple's ads do!). The increased traffic is going to be to the iTunes Music Store. I don't know if there are computer ads on iTMS, but I doubt it.
Conclusion: There is only a small possibility of any computer updates the week of the Super Bowl.
First: I really like the forums here. I've found them to be really informative. It's a little daunting to read through all these posts on all this stuff, but it's worth it =)
<looks at keyboard>
<nods to self>
I'm gonna have to post a lot more so I can get that newbie thing off my profile. It's embarrassing.
On the ads: Pepsi brands this as a joint venture, so I thought Apple might have a little money invested. From my experience, a joint venture like this is shared by both participants. Apple and Pepsi have a history, though... that could make a difference. Apple might be taking the brunt of the music money, with Pepsi shouldering the ads?
(
http://www.apple.com/pr/library/2004/jan/28pepsi.html
"On Super Bowl Sunday, Apple and Pepsi will launch a historic promotion...")
If not advertising dollars, then the investment of time and resources by Apple related to the promotion is substantial.
On the iPod: Yeah, I think Apple will do what it normally does and stretch the profits out as long as it can. I don't agree with that strategy on this particular issue. I know Apple will sell more iPods because of the promotion. I know Apple will sell additional songs because of the promotion. But, they'd sell a ton of inexpensive iPods if they could make them in the Mini form factor *and* still turn a healthy profit en masse. Rather than dropping the price of the 4GB Mini, they could bring out a family of lower capacity versions for less. Maybe that would satisfy early adopters and fresh faces alike?
On the mention of Apple in the ads: The iTunes store is mentioned (graphically), which is just another face of Apple (kind of a semantic thing here). The ads (that I've previewed bits and screenshots of) promote Apple through the iTunes store. If Apple isn't mentioned by name, there are readily identifiable nods to it (the Mac you mentioned, for instance).
On your conclusion: I agree. I wish there were going to be some computer updates, though- the 12" needs one yesterday. I just hope Apple takes advantage of the traffic they'll receive. One site leads to another, and it would only be good business for Apple to do something new/special to greet young music-hungry soda-fiends.
Do you think they'll do *anything* new next week?
-Plastic Avatar
