Apple has set themselves up to be the top company come holiday time. With today's event, it puts pretty much all of their new products on schedule to be released right before the holidays, which, of course will help sell more. Yeah, it sucks the iPad 4 was announced today, but, for me, from someone who has upgraded to every iPad/iPhone on day 1, I think Im going to skip this one. Yeah, it would be more convenient to have the lightning connector since I have the iPhone 5 but I also have an adapter. My iPad 3 still zooms without any hesitation but I dont play alot of games on it so the A6X chip really isnt that much of an appeal to me. I dont think I have ever used the front camera so that doesnt appeal to me either.
To the OP, if it really pisses you off that much, sell your iPad 3 and get the iPad 4. You'll be able to recoup most of your money to put towards the iPad 4. But, dont be mad at Apple. Companies do what they need to do to make money and to continue to make money. The great thing about choice is everyone has one. So either be pissed off or do something about it. 😎