"Hi guys. At Apple, we always strive to make the best products. And we don't sit still, we go for new markets, bring our ideas to them and change them for the better. In the mobile space, we've done a lot and helped the industry move forward. A lot of people said we couldn't do it, we didn't have the experience. While true, we did manage to do pretty darn good *chuckle*. However, there are growing pains. There's an issue. Sorry, we love you guys, Free Bumpers or Full refund".
That is what I hoped for. Simple, no spin, no denial, no deflection, same offer to fix. That is loving your customers. The way the conference was done was an insult to my and many other's intelligence.
I couldn't agree more. Honesty is the best approach.
However, a lot of people didn't feel insulted (for obvious reasons).