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I thought it was a brand of root beer and you were a fan of their label.
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I understand fully but have resisted a 4K panel because I have a suspicion that for non-4K content, like 100% of what I watch on Fios, YouTube, Amazon, etc., will now be upscaled and I'll be without the 1:1 pixel clarity that my 7 year old Sony has brought me. I'll find out tomorrow when my new 65" goes on the wall.

Have you got an Xbox one S or some such UHD capable player? Get your hands on a copy of Planet Earth II in 4K HDR, it's not perfect, but it's the best all round demonstration of the what HDR can offer to mainstream TV down the line. Scenes like the Harvest Mouse and Cerval in the grasslands episode win most people over very quickly.

Also don't sweat it about upscaling, you got a Sony X90 right? Sony's upscaling is about the best in the business imo, my ZD9 does a stunning job and I really can't fault it.
 
I have an OLED 4K tv, but Apple TV 4 disappointed me so much, i think I’m done investing in apple set top boxes.

They mostly collect dust aside from HBO, I just use built in apps on my LG if anything and my xb1s for 4K blu rays

This isnt a very informative post, but I think apple blew it dragging their feet on the tv scene, and hyping up a set top box with decent hardware, and potential, but never any pay out since the 2015 model came out
Likewise I've got an LG OLED and at the moment I use the build in Netflix app so I get DV and 4K. Where there is a big advantage is that with the AppleTV you can output DD+ to your AVR and thus decode Atmos as well. So a sound :p improvement

In addition I prefer it to be routed through my AVR so I can switch ARC off and get the overlays off my AVR as everything is installed out of sight.

Apple's tech spec pages for Apple TV 4K has Dolby Digital and Dolby Digital Plus support, no more or less than the previous generation. No Atmos, DTS HD MA or similar here.
DD+ carries Atmos :)
 
It is the lack of a separate digital audio output that is the killer for me. I don't want to receive my digital audio out via a 4K TV (which then has to be on if I am listening to audio and not watching video), when using Airplay etc. I am sure any digital audio stripped out from the HDMI and then filtered via a TV to its TOSlink optical out, it going to be messed about with and 48k/16 bit at best. With the Mac Mini I use as a media player at the moment, although it is limited to 1080p on my 4K TV, at least I can get 192kHz/24 bit audio LCPM Stereo via the USB to my Benchmark Media DAC 3L and then on to the Krell/ATC audio system.
 
Wondering if ATV 4K will pass it through or whether adding in systems sounds before output would disturb?

I'd be very surprised, it is a standard part of the specification of DD+

It is the lack of a separate digital audio output that is the killer for me. I don't want to receive my digital audio out via a 4K TV (which then has to be on if I am listening to audio and not watching video), when using Airplay etc. I am sure any digital audio stripped out from the HDMI and then filtered via a TV to its TOSlink optical out, it going to be messed about with and 48k/16 bit at best. With the Mac Mini I use as a media player at the moment, although it is limited to 1080p on my 4K TV, at least I can get 192kHz/24 bit audio LCPM Stereo via the USB to my Benchmark Media DAC 3L and then on to the Krell/ATC audio system.
That is why I route all my sources through an AVR....
 
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Likewise I've got an LG OLED and at the moment I use the build in Netflix app so I get DV and 4K. Where there is a big advantage is that with the AppleTV you can output DD+ to your AVR and thus decode Atmos as well. So a sound :p improvement


DD+ carries Atmos :)
The apple tv does not support atmos. The meta data will be stripped out when it's decoded and sent to the receiver. Many devices support DD+ but they don't give you atmos automatically. They have to support it.
 
There is no oomph or volume to the soundtrack though. It was a problem with the old one and will be with this since nothing's changed. There was loads of complaints on the official apple forums because the sound was rubbish. It was like playing it in a cardboard box with earplugs in.
That used to be an issue in Apple's own Movie app, but it isn't in Infuse or MrMC (or other 3rd party apps like Netflix etc.).
 
I have waited a long time for the 4K version of the ATV, but now I'm wondering if I really need or want it. My non-HDR 4K Samsung set has its own set of apps with some 4K choices and my DISH subscription includes Netflix in 4K. My real question is will the 4K movies on iTunes be RENTABLE titles or purchase only? No one seems to have answered this yet.....
 
I understand fully but have resisted a 4K panel because I have a suspicion that for non-4K content, like 100% of what I watch on Fios, YouTube, Amazon, etc., will now be upscaled and I'll be without the 1:1 pixel clarity that my 7 year old Sony has brought me. I'll find out tomorrow when my new 65" goes on the wall.
What 65" did you buy?

I recently got a LG C7 65" OLED and watch mostly DirecTV HD and the upscaling works really well. I doubt that will be an issue for you. If you have Amazon Prime, try out some of the Amazon original HDR material like Bosch... looks really great.
 
It's a shame that sound formats have been overlooked. Last year I bought a Yamaha YSP-2500 which outputs outstanding detail and immersion when watching DTS-HD and other uncompressed sound formats. There is no way I'm compromising on sound.

I guess I'll be sticking with Blurays until there is a 4K streaming device that supports a wide range or sound formats.

Fingers cross the net ChromeCast or Fire TV are comprehensive and future proof.
 
I have waited a long time for the 4K version of the ATV, but now I'm wondering if I really need or want it. My non-HDR 4K Samsung set has its own set of apps with some 4K choices and my DISH subscription includes Netflix in 4K. My real question is will the 4K movies on iTunes be RENTABLE titles or purchase only? No one seems to have answered this yet.....

Cause no one knows but its safe to think that rentals will be in 4K. If your Samsung is for 4K but no HDR you may be able to upgrade it with one connect to unlock HDR
 
The apple tv does not support atmos. The meta data will be stripped out when it's decoded and sent to the receiver. Many devices support DD+ but they don't give you atmos automatically. They have to support it.

And you know that the Apple TV 4K strips out atmos because .... Have you got one yet?
 
And you know that the Apple TV 4K strips out atmos because .... Have you got one yet?
I posted this elsewhere so I'll post it here too.

Unless I'm mistaken on the whole thing, Atmos support using DD+ would require it to be bitstreamed. If it is bitstreamed, system audio sounds, including Siri, would not be transmitted which would pretty much be a non-starter for Apple. And if it supported it, I'm sure they would have mentioned it as a selling point.
 
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A 4K TV is only useful with a 4K bluray player. A 4K Apple TV is non-sensical purely by what a 4K stream would actually be: a compressed mess. If you look at 1080P over the air on a 1080P TV and compare it to a compressed 1080P cable stream then you'll freak out. Now imagine that same compressed 4K stream playing live. It'll be like watching video over a model again!

The big litmus test for me is the following; Is Apple 4k as good as 1080p Blu-ray?

Obviously the resolution is theoretically higher but thats only a piece of the puzzle. Motion, color fidelity, sound may all be in favor of 1080p Blu-ray. On top of this isn't Blu-ray discs the same price as a download from Apple or even cheaper when you factor you can get them on sale many times?

My biggest issue with Apple 4k is paying high prices for a file download thats lossy.
 
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