The downside of Apple's extra long window between announcement and pre-orders is the potential loss of impulse shoppers like me. After the announcement in September I was stoked. After the announcement this month I was ready to go buy a Watch the same day. I would even have been thrilled if pre-ordering was starting at the end of this week. However, I am being given enough time to cool down -- not that I won't get the Watch, but I'm getting more 'meh' about it -- I never needed to have it and now I just want it -- not WANT it. Anybody else losing the sense of euphoria?