Anyone who thinks this doesn't reflect Apple refinement needs to look at this excellent Gizmodo photo of the back:
Now
that's clean! Compare and contrast with the back of any other smartphone on the market. My question: how do you protect the camera lens from getting hazed? The slightly recessed lens of the current model is hard enough to protect from scratching - I use a case on my iPhone for that reason alone (though I would much prefer to just carry the phone "naked"). The new design, if real, makes a case even more critical for camera protection. Unless that new plastic/ceramic/glass back is super scratch-resistant...