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Yeah, but, I can see the reason. I think they wanted 'Apple TV' to be ubiquitous, and it is. It's an app, it's a subscription, it's a shim on a TV, it's all of it. Big step for a 'hobby project'.
Maybe that was their intent, but the consequence is that the general public has little idea what any of it is.

Many people I talk to about streaming related stuff have no idea that you can watch ATV+ without an Apple device.
Others think that they have tvOS on their Smart Devices.
Almost every conversation with a (non-techie) person I have about streaming devices have no idea what an Apple TV 4K is. It is usually followed by them asking if it is a television.

And like I mentioned earlier, even many MR members get confused by the nomenclature.
 
And like I mentioned earlier, even many MR members get confused by the nomenclature.
For heaven's sake give Apple a chance. They may eventually change the names to make sense based on the product being hardware or a streaming app. They did with the iPhone, the Mac and the iPad. It was originally iPhone OS (iPhone) and now it's iOS. The iPad now has iPad OS. MacOS X is now just MacOS. Honestly Apple's AppleTV names aren't nearly as confusing other manufacturer's products that don't even have real names but rather a long confusing model number.
 
Podcasts among other things are not avaialbe on roku and other devices and airplay is not as good as having it on the device so Roku and Amazon are not really viable alternatives
 
How annoying. Some of us may want a smaller device for travel. The fire stick I currently travel with is garbage. I would love an Apple TV stick instead and wouldn’t mind paying a premium for it.
The appletv isn’t big. Literally the size of your palm. Why can’t you travel with one? You really want something that’s you can pick up with two fingers instead of your hand? Doesn’t seem like much of a difference to me overall. The size of the appletv is very small.
 
Biggest issue with AppleTV (the hardware) is that you can't get non-Smart TVs any more, which means AppleTV is always hidden behind an option in a crappy smart TV interface on power-up. Makes me wish that Apple would just make their own TV. Otherwise, I'm clinging to my "dumb" TV for dear life.
How is that an issue? Tv’s have always had inputs for devices. You just leave it on that input if you have multiple devices. Not sure what you mean as it being an issue. Don’t want to use the remote to change the hdmi input? I’ve never used the smart features on my tv’s. Always has devices I plug into my receiver/tv.
 
Overruled because they want to make $120 on a $150 device.... frickin executive fools like shooting themselves in the foot. Most people who even know about AppleTV+ assume you need AppleTV or an iPhone/iPad to even access it, its brain dead that they haven't found a way to clear that up, or capitalize on that by selling a cheaper dongle that can compete with the market that the AppleTV itself has trouble competing in.

Honestly, I don't think they need to create a cheaper version to begin with.
We've all seen the BOM on these devices are tiny, they always use previous generation iPhone chips and have none of the screen, cameras, and batteries. Just cut the dang price and get it into more peoples hands.

I wonder at what point all these stupid decisions will make them cut their losses with TV+.... I mean, sure they can subsidize these big budget productions for as long as they want....but they have shareholders, they won't.

They need more subscribers. They need better marketing. They need cheaper "gateway drugs" aka a dongle.
The problem with AppleTV+ is much deeper than that. The flavour of most of the content is overwhelmingly narrow in its appeal. It's all very "Tim" in its mindset. The vast majority of people simply don't think that way, and simply don't enjoy those shows, which ram that world viewpoint down your throat. It's not just "narrow" in the American sense, but worse, outside of America it is extremely narrow.
 
The appletv isn’t big. Literally the size of your palm. Why can’t you travel with one? You really want something that’s you can pick up with two fingers instead of your hand? Doesn’t seem like much of a difference to me overall. The size of the appletv is very small.
It's literally not. I wear an XL in gloves, and it's still larger than my palm. A fire stick is an eighth the volume of an Apple TV. Not to mention, the cables for an Apple TV take up more room as well. Seems pretty night and day to me...
 
What a shame to hear that a dongle was abandoned. I would have bought several of those devices if AirPlay was a feature. The ability to turn any TV into a wireless display with a small unit would have been incredibly useful!!

You're right. I think this was a bad call by Apple. Inexpensive or more affordable doesn't have to mean cheap, especially with this type of device. It's plugged into the tv. As long as the UI is smooth and it is a good experience, who cares.
 
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Apple needs to add an Apple TV Streaming Stick to their product mix. And it doesn't need to be a low cost, low profit margin device.

I have 4 TVs, with Apple TV Streaming Boxes hooked up to the two larger ones. One of my smaller TVs is on a swivel mount and the other is on a relatively narrow shelf. The Apple TV Streaming Box is simply too large and cumbersome to logically hook up to either of those, considering the combination of the size of the box, the long power cord, and an HDMI cable.

And that's also what the product names should be, Apple TV Streaming Stick and Apple TV Streaming Box.
 
This is ridiculous if it is real. As if only likable people use Apple products?!
It’s not. It’s easy enough to see her using both an iPhone and an iPad during S2. It is laughably easy to verify this, the whole season is less than 5 hours long at normal speed, but of course no journalists will bother, they’ll just blindly parrot whatever will get clicks.
 
The appletv isn’t big. Literally the size of your palm. Why can’t you travel with one? You really want something that’s you can pick up with two fingers instead of your hand? Doesn’t seem like much of a difference to me overall. The size of the appletv is very small.
& how do you connect said device to TV without power & HDMI cables that you also need to carry? I'll defend the AppleTV but your statement makes zero sense when comparing to a USB stick.
 
Oh dear I can see a pattern re emerging , in Sculley's days he went for profit above everything , look how that turned out
 
Roku works great. They make low cost dongles as well as the set top version. They all have AppleTV+ and do Airplay. I play my Apple Music through my Mac, iPhone and iPad wirelessly to my TV’s.
Does the AppleTV app support iTunes extras? Because without that support you lose access to alternate versions of movies and the extras.
 
Apple needs to build a TV. That's the only way to do the overall TV experience. Apple TV is just another box.
Not with Apples mark up?
LG OLED panel is about the best TV display I have ever seen. They sell those to the other makers, Sony etc. who stick on their own electronics and roll out priced up suitably. Apple will have to do the same unless they magic up an OLED panel factory from somewhere.

In the UK the base LG is around £1100+/- for a 55", just make sure it has Dolby Vision, Atmos and HDR10 and HLG support etc. That is the same panel that is in the top flight LG for that size (as I understand it), those top of the shop panels £2000. Will Apple compete with those prices?

Edit. Thinking about it they will probably re design the industry standard HDMI ports to something Apple and only put one on and you will have to buy an adapter and the port is in the top of the screen.
 
The appletv isn’t big. Literally the size of your palm. Why can’t you travel with one? You really want something that’s you can pick up with two fingers instead of your hand? Doesn’t seem like much of a difference to me overall. The size of the appletv is very small.
The reason is because it’s more practical and you don’t need an outlet to plug it in and only need a usb port and hdmi input to work as supposed to having a box, outlet plug and hdmi cable too many cables when a stick, only has one cable the usb cable and you can hide from view, you can wall mount the apple tv but you will struggle to take it out from the mount and remove the hdmi and outlet cables. It’s too much work . Idk, I saw someone say that Ape didn’t want simplicity but isn’t that what Apple is all about
 
The reason is because it’s more practical and you don’t need an outlet to plug it in and only need a usb port and hdmi input to work as supposed to having a box, outlet plug and hdmi cable too many cables when a stick, only has one cable the usb cable and you can hide from view, you can wall mount the apple tv but you will struggle to take it out from the mount and remove the hdmi and outlet cables. It’s too much work . Idk, I saw someone say that Ape didn’t want simplicity but isn’t that what Apple is all about
If you say so. Carrying one more cable doesn’t seem like an issue to me.
not moving my ps5 with me that’s different. I’ve traveled with an appletv and it isn’t really hard being I can carry it in my pocket. But I understand the one extra cable hassle I guess. I just wrap both cables around the box and toss it in my bag.
 
& how do you connect said device to TV without power & HDMI cables that you also need to carry? I'll defend the AppleTV but your statement makes zero sense when comparing to a USB stick.
In all the times I’ve traveled I haven’t had an issue plugging in the power cord somewhere close to the tv. A 10 foot hdmi cable can separate it far enough that the 6 foot power cable has no problems with an outlet around the tv.
 
It's literally not. I wear an XL in gloves, and it's still larger than my palm. A fire stick is an eighth the volume of an Apple TV. Not to mention, the cables for an Apple TV take up more room as well. Seems pretty night and day to me...
It’s not big. It’s not like moving around a ps5. It’s hand sized and can be held in a jacket pocket. With the cables wrapped around it.
To me it’s very pocketable. It’s overall smaller(not width wise) than a shield and I’ve traveled with that too.
 
So I’m not very savvy to all of this stuff, but surely cheaper small hdmi dongle running ATV OS via your iPhone/iCloud would kill everything off. Wasn’t this supposed to be what a new HomePod was going to be? A hub. An Apple home Hub, like Amazon with Alexa etc.
if I can see it, i know it can’t be that hard to figure it out in Cupertino.
 
Biggest issue with AppleTV (the hardware) is that you can't get non-Smart TVs any more, which means AppleTV is always hidden behind an option in a crappy smart TV interface on power-up. Makes me wish that Apple would just make their own TV. Otherwise, I'm clinging to my "dumb" TV for dear life.
You can just connect the box via HDMI and ignore the idiotic "smart" features. I have several smart TVs and don't use the proprietary interface (or TV tuners) on any of them. This can also be a way to get a good quality panel at a low price
 
So I’m not very savvy to all of this stuff, but surely cheaper small hdmi dongle running ATV OS via your iPhone/iCloud would kill everything off. Wasn’t this supposed to be what a new HomePod was going to be? A hub. An Apple home Hub, like Amazon with Alexa etc.
if I can see it, i know it can’t be that hard to figure it out in Cupertino.
Apple has a problem with selling mass market devices at low prices. Given the current market state, I suspect they have now lost this battle. They would need to come in with a very aggressive price (the features and Apple premium are a hard sell in this market - I have several echo devices costing as little as £5 each, and a fire TV stick that I picked up for £15 on one of the regular Amazon sales [with additional discounts] that all work pretty well). This would be something of a loss leader for them, as it must be for Amazon
 
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