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People act like a case is magic shield that will somehow stop the forces of physics and reality from applying to the enclosed device. It's simply not true. Here's some of the issues cases cause:

•Apple designs their devices to cool through the body. Adding a case is adding insulation. Like you putting on a parka when you really want to keep cool on your run.
•retaining and concentrating heat in the body can, and likely will, lead to different rates of expansion in the metal, possibly causing a permanent bend.
•most cases snap on the enclosed devices and likely cause a compressing force that over time can encourage bending and warping unless the case is very, very well designed.
•different metals/alloys have different levels of 'memory' that may allow them to return to their original shape when they cool again, some do it very well some nearly not at all.
•A case is just about guaranteed to collect dust and debris between itself and the device causing micro-scratches in the surface. This happened a LOT with the colorful iPods with the anodized color cases,

I'm hard pressed to come up with any other high-cost thing in our lives that we purchase then put in a case. Not our TVs, stereos, refrigerators, cars, jewelry, etc. You'd laugh if you saw a Rolex or a gold ring in a case. Who sold us this bill of goods that a case is needed for our mobile electronics?
Fact is that if you put enough G-force through a sheet of glass it will break, enough torque on a plane it will bend, enough point pressure of metal it will dent. A case may make it harder for those levels or force to get to the device but why don't you keep it out of the case and just treat it with the care and respect that an expensive device deserves?
I don’t use a case on my Apple Watch because it’s a watch. I don’t have a snap-on case for any notebook PC (Mac or Windows), but always transport them in a padded notebook bag or sleeve. As for phones, as others have pointed out, these are routinely placed in pockets, used in the hand, etc. We have a substance that we could use for phone bodies that wouldn’t require cases. It’s called plastic. But for various reasons we as a society of consumers decided that if we’re going to spend hundreds of dollars on them, they should be made of metal and/or glass. Hence the need for silicone, plastic, or leather cases. That’s not just the case (no pun intended) with Apple.
 
The person who posted this picture hasn't answered any questions posed by other readers. There sure are a lot of people torch-and-pitchforking this "issue" and not posting any evidence of how widespread this really is, or what the *absolute* truthfulness of their circumstance is: slight bend out-of-the-box? Negligence and riding the Bendgate wave trying to get a new unit? And is it constrained to LTE devices only due to the antenna design? That's how the Apple support document reads. It's just unfortunate there's so much stupidity that it's difficult to distill it into truly objective experiences from consumers who made it past 10th grade.

See#323
 
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I see macrumors is using that misleading and completely unrelated picture again.

The picture does NOT show a freshly-unboxed iPad.

The user who posted it on MacRumors (link) said it did NOT come bent from the factory:


The only bent thing here is MacRumours respect for the truth.
Fresh out of the box or not, the bend shown in that picture from normal use is NOT acceptable.
 
The iPad is really the iSheet. Paper thin, no reinforcement, getting things thinner just to save money on materials and not engineering something more durable to replace the absence of material.
 
Do people actually think it's possible to manufacture a product without microscopic bends?

Every product is designed with a tolerance metric. There is no such thing as a product designed with zero tolerance. This includes ultra fancy luxury products (smaller tolerances) to crappy products (large tolerance levels).

You do know that your Macbook Pro, Macs, iPhones, etc.. all have these same tolerance levels, right?

Your BMW's and Teslas also have bends in them.

Oh hey Apple!
 
So I have to pay Apple extra ?

You are better off getting AppleCare + , and get a new iPad each year if it bends for £79
You should get a new iPad for free no matter if you pay the extra for Apple care or not. A mobile product should not bend that easily. Paying another £79 for taking care of something that should fall under warranty is another rip off in my opinion. I’m happy European law forces companies to give their products not the meager one year warranty Apple is giving you but an acceptable period of warranty you should expect for paying that amount of money. It’s 3-5 years.
 
I returned 4 slightly bent iPad Pros, I didn’t feel like taking pictures of them. Each return/exchange the apple genius completely agreed that there was a slight bend and that it was unacceptable, the manager of the apple store was involved in each return and took pictures to send back to her superiors for review. The last time I did not ask for a replacement and just returned the iPad. Each one of them was slightly concave from the screen side. The scary thing is that I could straighten the iPad by holding it against my chest and providing lite pressure from the sides. If I wanted to do that to all 4 sides then I could have a straight iPad Pro. If that lite of pressure straightens it then lite pressure could deform it. The part you don’t understand is that the 2 issues you are talking about are one in the same. Many people think their iPad Pros are straight, and I am convinced they just don’t notice it. I had the pleasure of showing a co-worker with what he thought was a straight iPP that it was in fact bent slightly. For me the slight bend is unacceptable. For people that don’t notice or can live with it I am jealous, but I can’t deal with any product that is obviously flawed and structurally weak.

If it isn’t noticeable then it’s fine for most people, and doesn’t mean it’s structurally weak. No need for you to try to point out minor manufacturing variations that they can’t notice themselves. If you try to find manufacturing variance, you’ll find it in 100% of products. Take an 8.5x11” sheet of paper and test the tolerances of a Rolls Royce. You’ll find variation in the gaps between panels. Apple is saying that they accept a total variation of 0.4 millimeters on any side when an iPad is laid flat. That’s down from every previous version, but apparently is more noticeable now since this is the first iPad that is flat without a curved back that may have masked the variability to the naked eye in previous generations.

If you try to bend an aluminum product, it will bend. That’s the nature of the metal (it’s soft by nature, but also very conductive of heat, which makes it ideal for computers, which generate lots of heat). The new iPad Pro is as fast as a MacBook Pro but doesn’t require a fan. If you get one that’s obviously bent, return it. But no need to worry people who are thinking about buying one. The vast majority will be just fine.
 
The iPad is really the iSheet. Paper thin, no reinforcement, getting things thinner just to save money on materials and not engineering something more durable to replace the absence of material.
Its like a jellyfish with no bone structure.
 
Apple have been making iPads for a good number of years so this excuse is not acceptable. This means their R&D department did a poor job. Even if Apple state their 14 day return period, it does not justify the lack of quality control either.

In previous years they tolerated variances of more than 400 microns. No one complained until now.
 
Just think how impressive it would be if Apple had used a stronger material and people making these videos weren’t able to even bend it.

I’m sure people tried in 2010, but there was no news there, as one would be sweating/straining trying to bend the iPad ..... and the damn thing was built to be a professional device .

The reason these crap videos now exist , cause Apple products are getting flimsy :(
 
The only way Apple is going to learn is if we don't buy it--figuratively and literally.

I've been waiting to buy an Ipad Pro for 2 years now. But I don't like using cases, if they're coming bent
from the factory, how can they hold up after extensive day to day use as a portable drawing platform? It seems that Apple is only guaranteeing it for 14 days, once beyond, you're stuck with your purchase, unless you buy a new one. Guess that's one way to increase sales.
 
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Its like a jellyfish with no bone structure.
Actually, in nature, less rigid, more flexible structures tend to last longer. We are probably a decade or two away from reliable flexible electronics. The “flexible” screen phones that Samsung, etc. are releasing this year are the first sign of it, though they will be niche products for a while longer as they are not yet easily produced in high yields at profitable cost levels.
 
Do people actually think it's possible to manufacture a product without microscopic bends?

Every product is designed with a tolerance metric. There is no such thing as a product designed with zero tolerance. This includes ultra fancy luxury products (smaller tolerances) to crappy products (large tolerance levels).

You do know that your Macbook Pro, Macs, iPhones, etc.. all have these same tolerance levels, right?

Your BMW's and Teslas also have bends in them.

Jesus H. Christ. This is an absurd straw man argument. Stating that "products have tolerances," which is obviously true, is not an excuse for a significant defect easily noticed with the naked eye.

In fact, what you wrote is so ludicrously absurd that I had to double check to see if you were just being sarcastic. But nope. Three posts defending this as acceptable.

The Kool-Aid is strong with you.
 
I’m sure people tried in 2010, but there was no news there, as one would be sweating/straining trying to bend the iPad ..... and the damn thing was built to be a professional device .

The reason these crap videos now exist , cause Apple products are getting flimsy :(
The iPad 3 was built like a rock, but it was also thick and heavy. Everything is a trade-off. The 10.5” was built like a tank, but even it was susceptible to dents from falls. And it’s always been luck of the draw for the screen. I dropped an iPad about 5 feet (accidentally) and the screen was fine. Another time I dropped one about 2 feet and the screen cracked, based on the angle in which it hit the floor.
 
The iPad 3 was built like a rock, but it was also thick and heavy. Everything is a trade-off. The 10.5” was built like a tank, but even it was susceptible to dents from falls. And it’s always been luck of the draw for the screen. I dropped an iPad about 5 feet (accidentally) and the screen was fine. Another time I dropped one about 2 feet and the screen cracked, based on the angle in which it hit the floor.

I’ve got every generation of iPad , but not the current pro. They have all been solid , and never have I thought about durability , until now . For me this is the iPhone 6 Plus all over , but the 6 plus looks more solid to me .
 
Jesus H. Christ. This is an absurd straw man argument. Stating that "products have tolerances," which is obviously true, is not an excuse for a significant defect easily noticed with the naked eye.

In fact, what you wrote is so ludicrously absurd that I had to double check to see if you were just being sarcastic. But nope. Three posts defending this as acceptable.

The Kool-Aid is strong with you.
As I’ve said in previous posts, I’ve long suspected that the real story is that the “flat” design (first for the iPad line) is what is making these normal variances more noticeable. The last product made with a similar design was the iPhone 5/5S, which was much smaller. It had its own cosmetic issues (the easily nicked chamfered edge). My guess is that Apple might return to a more rounded design if it sees a change in sales trends or complaint activity, just as it did with the iPhone 6 to the present. But the flat design has some advantages, such as easier integration with the Pencil 2.

The point is that this is a cosmetic issue. There’s no evidence that anyone’s iPad Pro has stopped working because of the small “bending.” Of course, Apple is a company obsessed with aesthetics, so if it sees that “bending” is an issue with the current generation it will look to make improvements in future generations. But every design of every Apple product, even back in the Steve Jobs era, made trade-offs between aesthetics and functionality. Steve Jobs approved the G4 Cube that literally overheated and cracked. He also probably lost millions of sales of white iPhone 4 models trying to get the right tone of white. He wasn’t perfect.
 
The iPad 3 was built like a rock, but it was also thick and heavy. Everything is a trade-off. The 10.5” was built like a tank, but even it was susceptible to dents from falls. And it’s always been luck of the draw for the screen. I dropped an iPad about 5 feet (accidentally) and the screen was fine. Another time I dropped one about 2 feet and the screen cracked, based on the angle in which it hit the floor.
My iPad Air survived many accidental assaults from my rear and didn’t bend. It’s also thin, but it’s got a more rigged structure inside.

I was planning to buy the new iPad Pro but holding of now. It won’t survive any accidental assaults from my rear.
 
I’ve got every generation of iPad , but not the current pro. They have all been solid , and never have I thought about durability , until now . For me this is the iPhone 6 Plus all over , but the 6 plus looks more solid to me .
Then you are missing out. I had the iPhone 6S (not plus) and the current iPad Pro. The iPad is a much more solid device. Remember that the “built like a tank” 10.5” iPad Pro was only 1mm thicker. It’s not as if the new design is anorexic. It’s just that they are switching to more eco-friendly alloys as well as a flatter design.
 
To end all the arguing:

1. The photo macrumors posted does not coincide with the memo posted. If you get mad from seeing the memo and the photo together...you know where to point the finger—not each other.

2. If your iPad’s bend is like in the photo, Apple will swap it out under your warranty, as it exceeds their given tolerance. Just be nice about it when you go to the Genius Bar.

For the conspiracy theorists: It’s funny Apple released this shortly after the announcement of their revenue being not as expected. Looks like Tim Cook can’t take any more beatings. He’s an amazing CEO for his board members and stockholders, but he can care less about the consumers. I’ll never forgot how he was on GMA and publicly gave advice that people should get into these leasing phone programs...that makes it affordable. That has zero to do with affordability. Dropping the product price is affordability. He’s just finessing words. Steve Jobs could care less about his Restricted Stock Units as long as he put out products for his legacy. Tim Cook is the polar opposite. It’s all about making hundreds of millions for himself.
 
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My iPad Air survived many accidental assaults from my rear and didn’t bend. It’s also thin, but it’s got a more rigged structure inside.

I was planning to buy the new iPad Pro but holding of now. It won’t survive any accidental assaults from my rear.
I’ve treated my iPad Pro 11” the same as all my previous iPads. It’s held up well.
[doublepost=1546726411][/doublepost]
To end all the arguing:

1. The photo macrumors posted does not coincide with the memo posted. If you get mad from seeing the memo and the photo together...you know where to point the finger—not each other.

2. If your iPad’s bend is like in the photo, Apple will swap it out under your warranty, as it exceeds their given tolerance. Just be nice about it when you go to the Genius Bar.

For the conspiracy theorists: It’s funny Apple released this shortly after the announcement of their revenue being not as expected. Looks like Tim Cook can’t take any more beatings. He’s an amazing CEO for his board members and stockholders, but he can care less about the consumers. I’ll never forgot how he was on GMA and publicly gave advice that people should get into these leasing phone programs...that makes it affordable. That has zero to do with affordability. Dropping the product price is affordability. He’s just finessing words. Steve Jobs could care less about his Restricted Stock Units as long as he put out products for his legacy. Tim Cook is the polar opposite. It’s all about making hundreds of millions for himself.
Of course, Steve Jobs made most of his billions from selling Pixar to Disney. Apple was a pet project for him in 1997. Should we bring in Michael Bloomberg to run Apple?
 
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