I think Apple should have not throttled any phone ever, let the phone tank when the battery capacity is shot, replace customer batteries if the phone has battery issues within the warranty period, and advise that out-of-warranty batteries can be replaced in-store for a few $$. Be honest, direct, with no discernible BS. I think it’s a perfectly reasonable thing to expect to have to replace a phone battery when it’s dead or dying.
I know some want to think Apple is doing this with malicious intent, but that really doesn’t make much sense. You don’t get people to love your products and continue to buy them by giving them a crappy experience with a throttled to death iphone. That’s what you’d do if you were trying to drive them into the arms of Samsung.
This started with 10.2.1, released almost a year ago. It’s interesting that it’s only now been noticed; that suggests it was working well for many months. Maybe it was broken in a recent release, who knows. Also, Apple is saying that it’s the very act of running a processor-intensive benchmarking program that actually triggers the throttling in the first place. In normal use, the downclocking should be very short term and not particularly noticeable.
But in addition, there are quite a few reports of iPhones on ios11 exhibiting a very unusual lag problem, where people report apps taking up to 20-30 seconds to open, lag even in typing where words take many seconds to appear, etc. Users have reported this even with phones operating at full speed, even with brand new batteries and excellent geekbench scores.
I can see how those with the super-slow iPhone problem would like to blame the downclocking behavior for their phones slowness, but their speed issues are far worse than can be explained by a CPU running at 1/3 of maximum. And why would people with new batteries and perfect geekbench scores also be having the super slow iPhone issue?
1) There’s more to learn, and hopefully Apple will be able to fix the iOS 11/super slow iPhone issue soon.
2) Also, Apple should figure out a way to tell users when their batteries need to be replaced, before it affects the user experience in a negative way. I’m sure they don’t want to intentionally create a negative user experience.
3) The battery replacement policy needs to be updated to allow users who want to have their batteries replaced—even if Apple doesn’t think they need replacing—to pay the $79 fee to have it done. It’s good for customer satisfaction.
Of course it won’t help if the problem is a crappy app draining their battery like YouTube was doing until they fixed it a couple weeks ago. I’ve also encountered websites that drain my phone very quickly, and heat it up hot enough to cook an egg (well, not that hot, but almost lol). But if the customer wants it, Apple should just give them a disclaimer that it may or may not solve the problem they’re having, and do it.
Anyway, those are my suggestions.