Don’t selfishly take millions upon millions of users’ preferences away
I contend that (most) consumers do not have a preference for closed systems.
They have a preference to get everything with minimal fuss and effort.
Apple runs its platform the way it wants, and the free market decides!
There is nothing preventing Google from closing its platform (if not by disallowing sideloading, through reliance on Play services). And having a single platform isn’t much of a market.
The EU correctly identified that the relevant markets that were by big tech the ones for third-party apps, digital goods/content and services.
Not operating systems.
You can’t regulate another half a dozen relevant mobile operating systems or app ecosystems into existence.
But you can make sure that healthy and fair competitions can exist for applications, digital goods/content and services.
How? 👉 By regulating the underlying fabric or ”
infrastructure”
That’s what they did. Prevent the companies from anticompetitively leveraging their control over operating systems to distort the markets that
depend on them.
👉 You can have closed platforms - and Apple can create them whichever way they want.
But you provide a large, dominant platform for third parties that has gatekeeping power between thousands of businesses and consumers, you can’t exploit that as a quasi monopolist in the EU.
Also, Apple still reserves the right to review and approve any apps for their platform. And I haven’t noticed the having any objections to it. 👉 There is your secure, trusted “closed” experience, from a security point of view.
Apple stay closed, and those who want to sideload and use alternate stores can use Android, Apple runs its platform the way it wants, and the free market decides! The people who prefer closed get closed, and the people who prefer open get open.
There are myriad factors for consumers purchasing decisions and choice between iOS and Android (or phones that run either of these OS). And closed or open platform - whatever that is supposed mean - is just one. Does my mother use iOS because it’s closed? Not at all! She uses it, because I’m familiar with it and able to help her. And communicate with her,
And the customers that have not chosen Android -
dozens of millions of users in the EU - still deserve to benefit from fair, efficient and competitive markets for software/content on their devices. And have choice in operating systems and hardware devices that provide it. Regardless of whether they are 25% or 50% of the population. And so do the business users that cater to them with their iOS apps - rather than being forced to resort to a single remaining alternative that’s slightly more open (but, again, not guaranteed to stay so).
Last but not least: Considering that…
- “side-loading” of unreviewed apps on iOS has been a thing for more than a decade (for enterprise users - but therefore also a risk from a software security standpoint, due to Apple’s lax enforcement of certificates)
- Apple still retains the right to review all apps for distribution to consumers
- third-party developers leaving Apple’s App Store and “forcing” users to third-party stores is not a real “thing” - not even on Android where it would be technically/legally feasible
- many apps (the oft-cited Uber) do process in-app transactions without Apple’s involvement or an Apple Account required
…the “closed” experience you claim isn’t all that. It’s largely a myth and hasn’t really been that closed to begin with.
At least with regards to the App Store (and alternative stores/purchasing options),
hardly anything changes for you.