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The underlying issue is your family members being conspiracy minded and getting tricked. Not the OS.
So the gullible don’t deserve a system that is safer for them? Because they’re not good with technology they can just suffer.

So will violating the law and committing perjury.
Well, maybe not in the U.S.
That perjury was wrong and needs to be dealt with.

What law? I’m not aware of any law that requires CEOs to maximise profits - and be removed by law if they fail.
I don’t have the time to find the details, but the law requires the CEO to maximise shareholder value.
 
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So the gullible don’t deserve a system that is safer for them? Because they’re not good with technology they can just suffer.
It’s a trade-off between free markets/competition (for digital content/software) and security.
And given how Apple retains the right to review all apps, it’s a non-issue (with regards to software installation).

the law requires the CEO to maximise shareholder value.
“talk to a legal scholar or a corporate lawyer: a CEO or board is not legally obliged to maximize shareholder value. (…)

Just to be very clear: modern corporate law does not require profits at the expense of everything else, and maximizing profits or shareholder value is not the same thing as serving shareholders’ best interest.”


https://insight.kellogg.northwestern.edu/article/shareholder-value-purpose-corporation
 
Surely it cant be long before Apple get tired of the EU demands and just set up an initial screen that says

Do you want iOS or Android on this phone?

The iOS version stays as is, closed, controlled.
The Android version is a bog standard one that lets you do what you want but locks out any specific iPhone hardware they dont want to share.

Solves pretty much all the complaints...
Wouldn’t work because the EU is ideologically opposed to closed ecosystems. They’d still make Apple open up.
 
It’s a trade-off between free markets/competition (for digital content/software) and security.
And given how Apple retains the right to review all apps, it’s a non-issue (with regards to software installation).
I guess I just lean more towards security in this trade-off
“talk to a legal scholar or a corporate lawyer: a CEO or board is not legally obliged to maximize shareholder value. (…)

Just to be very clear: modern corporate law does not require profits at the expense of everything else, and maximizing profits or shareholder value is not the same thing as serving shareholders’ best interest.”


https://insight.kellogg.northwestern.edu/article/shareholder-value-purpose-corporation
I’ll concede this point. I’m not American, and my info must have been old or inaccurate.
 
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It’s a trade-off between free markets/competition (for digital content/software) and security.
And given how Apple retains the right to review all apps, it’s a non-issue (with regards to software installation).
The free market has an open option as much as you want to pretend it doesn’t exist and hand wave it away. Again you are cheering taking away privacy and security because you think your preferences should outweigh what’s best less sophisticated users (and the platform owner’s preferences).

You are not more important than less sophisticated users. And not more important than me. And most certainly not more important than Apple.
 
Or heer me out. Private property is private property. If Apple doesn’t like it they shouldn’t sell things. Rent it out or lease it, but don’t pretend it’s a purchase
Apple is not preventing you from jailbreaking your device and doing whatever you want with it. They shouldn’t be obligated to make it easy for you though.

You don’t own iOS or the APIs. Sorry, but you don’t. Developers don’t own them either. So they need to compensate Apple for that use. In a society that respects private property rights, that’s up to Apple to decide. The EU, despite your protestations otherwise, thinks private property doesn’t apply if you’re a big American company.

Indeed we have too much regulation between the states instead of standardized on the EU level.

Instead of 27 different ones we get 1 single regulation.
Keep digging yourself out of that hole!
 
Lol.

That seems largely by design from Apple: byzantine compliance with a byzantine law. Because it’s so complicated and hard to understand, it’s difficult even to summarize with a headline describing what’s new. Even if you understand it enough to just want to express anger at Apple for spiteful compliance and greed, it’s hard to sum up why you’re angry in a succinct headline or tweet.
There are a lot of people who think what Apple is “supposed” to do is collect no commission or fees at all on anything other than IAP from apps and games that are distributed through the App Store. That Apple should collect no commission or fees from apps distributed outside the App Store, nor any commission or fees from apps in the App Store that offer their own payment processing — and, thus, that Apple should set their own IAP commission accordingly, as something akin to Stripe or PayPal, in the single-digit percentage range. That’s obviously not in Apple’s interests. But it’s also not what the European Commission has suggested the DMA demands.
And so the race to see how little Apple can give up while still technically adhering to the demands of the DMA continues. :cool:
 
The free market has an open option
That’s not a basis for regulation, given how Google could change that any point. Apple - a de facto duopolist together with Google - should be treated no differently than the other duopoly market participant. Fair competition should exist between Google and Apple too.
Again you are cheering taking away privacy and security
Quite the contrary. I acknowledge it may be a trade-off - but I contend it’s just mostly FUD (with regards to software installation).

Again, Apple will continue to review all apps, they can inform consumers before installing alternative sources for apps, and the concept of responsible installation of software isn’t foreign to computer users.

It really is not that hard to stay within the Apple ecosystem. Not at all. Neither for you nor your mother in law (if you or she lived in Europe, that is). And neither is it that dangerous if you venture out of it.

👉 PS: and if user security is of so utmost importance to Apple, they could do their best to offer competitive prices to retain developers in their own store. And discontinue their enterprise developer program.

You are not more important than less sophisticated users. And not more important than me. And most certainly not more important than Apple.
But the existence of fair markets and competition is important enough to require minor concessions from Apple (as the DMA does).
 
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so the race to see how little Apple can give up while still technically adhering to the demands of the DMA continues.
I guarantee you, these rules will yet again not be found compliant by the EU.


🇪🇺 EU in preliminarily finding Apple breaching the DMA:

“Whilst Apple can receive a fee for facilitating via the AppStore the initial acquisition of a new customer by developers, the fees charged by Apple go beyond what is strictly necessary for such remuneration. For example, Apple charges developers a fee for every purchase of digital goods or services a user makes within seven days after a link-out from the app.”

Apple now:

„Initial acquisition fee. The initial acquisition fee applies when a customer purchases a digital good or service using an actionable link from your app within a 6 month period after their initial unpaid download of your app“
„Store services fee. In addition to the initial acquisition fee, you’ll pay Apple a fee on all sales of digital goods or services that occur within a 12-month period from the date of an install, including app updates and reinstalls“



🇪🇺 EU in fining Apple for noncompliance:

„Under the DMA, app developers distributing their apps via Apple's App Store should be able to inform customers, free of charge, of alternative offers outside the App Store, steer them to those offers and allow them to make purchases.“

Apple now:

„App Store apps that communicate and promote offers for digital goods or services will be subject to new business terms for those transactions — an initial acquisition fee, store services fee, and for apps on the StoreKit External Purchase Link Entitlement (EU) Addendum, the Core Technology Commission (CTC)“


Can‘t wait for the apologists to (again) claim the EU is unclear in its stance, only seeking to entrap Apple and fining them. 🙄
 
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Apple is not preventing you from jailbreaking your device and doing whatever you want with it. They shouldn’t be obligated to make it easy for you though.

You don’t own iOS or the APIs. Sorry, but you don’t. Developers don’t own them either. So they need to compensate Apple for that use. In a society that respects private property rights, that’s up to Apple to decide. The EU, despite your protestations otherwise, thinks private property doesn’t apply if you’re a big American company.


Keep digging yourself out of that hole!
I’m sorry but EU do protect private property and respect the notion of selling that property as well as the notion of proper contract agreements… and the moment the iphone is sold it’s no longer apples. And that includes the software. Their rights have been exhausted. and failed to provide the necessary documentation before they concluded it.

The exception being the AppStore, iCloud etc.

And the APIs aren’t protected. Unless Apple files a lawsuit towards cydia and similar developers in EU on the grounds of using their APIs for free and winning, or someone else doing that.

There’s no standing with existing laws and rulings dictating the literal opposite
 
That’s not a basis for regulation, given how Google could change that any point. Apple - a de facto duopolist together with Google - should be treated no differently than the other duopoly market participant. Fair competition should exist between Google and Apple too.
If Google changes that, THEN look into regulation. Believe it or not, I’d support them doing so then too.

And give the “duopolist” think a rest. Apple was a “duopolist” with Microsoft in the desktop OS market in the 1990s. That doesn’t mean regulating them like Microsoft would have made sense then, and it doesn’t make sense now. Regulating the market participant with less than half the marketshare of the majority player (that has a different business model and platform approach) to act like the majority market player, because the majority market player could do something is just ridiculously retconning a justification for the government picking winners and losers that has no basis in reality.

Quite the contrary. I acknowledge it may be a trade-off - but I contend it’s just mostly FUD (with regards to software installation).
Thank you for at least admitting there is a security issue with forcing Apple open, even if you think it is worth the trade off.

Again, Apple will continue to review all apps, they can inform consumers before installing alternative sources for apps, and the concept of responsible installation of software isn’t foreign to computer users.
Until the EU decides that’s not allowed anymore. Or someone sneaks something through and because it’s not from the App Store, Apple can’t catch it quickly, or because all these changes forced upon Apple by the EU lead to a vulnerability that wouldn’t have occurred otherwise. I know you somehow argue the EU had nothing to do with Crowdstrike at all, but the fact of the matter is that wouldn’t have happened had Microsoft not been forced to do the EU’s bidding. Who knows what hole is being introduced because the EU thinks it knows better.

It really is not that hard to stay within the Apple ecosystem. Not at all. Neither for you nor your mother in law (if you or she lived in Europe, that is). And neither is it that dangerous if you venture out of it.
You’re still taking away the choice from everyone because you can’t be bothered to use Android.
👉 PS: and if user security is of so utmost importance to Apple, they could do their best to offer competitive prices to retain developers in their own store. And discontinue their enterprise developer program.
There’s always going to be someone paying for exclusivity or hosting a questionable app on some third party store.

But the existence of fair markets and competition is important enough to require minor concessions from Apple (as the DMA does).
The free market and competition already existed. Just because you declare “I only shop at Aldi” doesn’t mean other grocery stores don’t exist. Apple’s market share is less than Samsung’s in the EU. The DMA doesn’t apply to Samsung. Apple’s market share is half of Spotify’s market share in music streaming. The EU explicitly wrote the DMA to ensure Spotify wasn’t hit.

It’s not about competition or fair markets. That’s just what they tell the rubes.
 
Until the EU decides that’s not allowed anymore
Let’s stick to facts:
There is no indication of them doing so - despite announcing where they’ve found Apple non compliant or where they’re investigating them.

There’s always going to be someone paying for exclusivity or hosting a questionable app on some third party store.
You don’t depend on it and can use something else.

The free market and competition already existed
It obviously didn’t, given how, for example, Spotify and Netflix were restricted in communicating with their users - unless they paid 15-30% commission to one of their biggest direct competitors.

Just because you declare “I only shop at Aldi” doesn’t mean other grocery stores don’t exist.
If ALDI had a local monopoly where you live and the government made rules that enabled other supermarkets to enter that market, that does not mean that your “closed” ALDI experience is taken away.

You can still buy every grocery you need from your trusted ALDI market.
Your preference to shop exclusively at ALDI is not taken away.

Neither is your preference for living in an ALDI-only area.
Although… actually, it is - but that’s not a preference that deserves priority over others’ choice of grocery stores.

Neither is market entrance by other grocery stores a huge issue.
Although I have little doubt there are supermarkets that are (slightly) worse than ALDI at food safety.
 
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I guarantee you, these rules will yet again not be found compliant by the EU.
Perhaps. We know what you feel Apple ought to do (basically emulate the PC model where anyone can download any app they want, using whichever payment method they prefer, without needing to pay Apple a single cent). I do agree with John Gruber's sentiment that this is obviously not in Apple's vested interests, and it may not even be in the interests of Apple customers either (piracy is rife on Windows for a reason, though I understand some might see that as a plus).

It also stands to reason that iOS and Android users are more or less self-selecting by now. I would imagine that if sideloading was so important to so many people using iPhones and iPads, they would have migrated to Android by now.

Maybe Apple will eventually be forced to offer what you are proposing, but it's still a long way off between what Apple is willing to accede to right now, and where you want them to be (ideally). If Apple's plan is to spend every 3-6 months offering only the most minor of concessions and then waiting for the EU to review and subsequently reject their proposal, then well, we will probably still be parroting the same arguments years from today.

Or maybe by then, we will have AI baked into our phones that we can task with generating and posting the comments to one another, since talking points are getting pretty repetitive. :p
 
I guarantee you, these rules will yet again not be found compliant by the EU.


🇪🇺 EU in preliminarily finding Apple breaching the DMA:

“Whilst Apple can receive a fee for facilitating via the AppStore the initial acquisition of a new customer by developers, the fees charged by Apple go beyond what is strictly necessary for such remuneration. For example, Apple charges developers a fee for every purchase of digital goods or services a user makes within seven days after a link-out from the app.”
Apple now:

„Initial acquisition fee. The initial acquisition fee applies when a customer purchases a digital good or service using an actionable link from your app within a 6 month period after their initial unpaid download of your app“
„Store services fee. In addition to the initial acquisition fee, you’ll pay Apple a fee on all sales of digital goods or services that occur within a 12-month period from the date of an install, including app updates and reinstalls“



🇪🇺 EU in fining Apple for noncompliance:

„Under the DMA, app developers distributing their apps via Apple's App Store should be able to inform customers, free of charge, of alternative offers outside the App Store, steer them to those offers and allow them to make purchases.“

Apple now:

„App Store apps that communicate and promote offers for digital goods or services will be subject to new business terms for those transactions — an initial acquisition fee, store services fee, and for apps on the StoreKit External Purchase Link Entitlement (EU) Addendum, the Core Technology Commission (CTC)“


Can‘t wait for the apologists to (again) claim the EU is unclear in its stance, only seeking to entrap Apple and fining them. 🙄
Well from the OJEU case published

Just compare the bellow with the updated agreement Apple released…

CEASE AND DESIST ORDER

(24)
Effective communication, promotion of offers and conclusion of contracts
(i)ensure that app developers are allowed in practice to engage in any form of communication, promotion of offers, and conclusion of contracts following steering with end users both within and outside their app.
Conclusion of contracts ‘free of charge’
(ii)ensure that both (i) the communication and promotion of offers, and (ii) the conclusion of contracts following steering with end users acquired through the App Store are free of charge;
(iii)ensure that any potential remuneration for facilitating the initial acquisition of end users by the app developers: (i) is related to the initial acquisition only; (ii) is commensurate to the value of the initial acquisition and must take into account any other, direct or indirect, remuneration received from business users for facilitating the initial acquisition; and; (iii) does not remunerate the gatekeeper for gatekeeper value. Apple is prohibited from imposing any other type of fee that covers services linked to the acquisition of end users.

Lol.



And so the race to see how little Apple can give up while still technically adhering to the demands of the DMA continues. :cool:
Well how do you think this complies with he above? 😂
 
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Well from the OJEU case published
Thanks for providing the link/full decision.

“Apple shall incur periodic penalty payments within the limits of Article 31(1) of Regulation (EU) 2022/1925 if it fails to comply with the Decision.” 💪

I can’t wait for periodic penalties.
Wondering if Apple is escalating and counting on the Orange Man to bail them out.
 
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Let’s stick to facts:
There is no indication of them doing so - despite announcing where they’ve found Apple non compliant or where they’re investigating them.
You suggested the DMA needs to exist because Google “could” decide to become a closed ecosystem. The EU has already been shown to be acting in bad faith when it comes to Apple. I don’t trust a thing they say when it comes to this. And even if the current EU totally means it, all it takes is one future commissioner to decide otherwise.

You don’t depend on it and can use something else.
You don’t know that. And again, this is a solution in search of a problem. 72% of the market was already open. Making that 100% does nothing other than remove choice from consumers.

It obviously didn’t, given how, for example, Spotify and Netflix were restricted in communicating with their users - unless they paid 15-30% commission to one of their biggest direct competitors.
Then pass a law that says “Apple can’t prevent Spotify and Netflix communicating about lower prices inside of their apps.” I’d wholeheartedly support that law! Don’t pass this monstrosity dictating which APIs Apple is required to offer, taking away choice from consumers, and damaging the privacy and security of the majority of Apple’s users.

It’s the exact sort of response that has led to the EU’s innovation problem.
 
You suggested the DMA needs to exist because Google “could” decide to become a closed ecosystem
No.

But one market participant in a particular market (there are others covered by the DMA) already complying with the DMA’s provisions before the law came into effect does not mean that every other gatekeeper in that (duopoly) market can maintain their legacy business model.


The EU has already been shown to be acting in bad faith when it comes to Apple
Allegedly - but unproven, and contrary to Apple’s own statements that claimed they were in constructive communication with the EU.

72% of the market was already open
It wasn’t. Only shortly before the DMA came into force did they change that - for Spotify.

👉 And it’s no being expanded to the other duopolist in that market - which accounts for about half of the market transaction volume.

Then pass a law that says “Apple can’t prevent Spotify and Netflix communicating about lower prices inside of their apps.”
“The gatekeeper shall allow business users, free of charge, to communicate and promote offers, including under different conditions, to end users acquired via its core platform service or through other channels, and to conclude contracts with those end users, regardless of whether, for that purpose, they use the core platform services of the gatekeeper.”

What the law says.
 
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Thanks for providing the link/full decision.

“Apple shall incur periodic penalty payments within the limits of Article 31(1) of Regulation (EU) 2022/1925 if it fails to comply with the Decision.” 💪

I can’t wait for periodic penalties.
Wondering if Apple is escalating and counting on the Orange Man to bail them out.
Good question considering it’s the exact same issue as before but repackaged. Apple don’t have infinite strikes before the fines rack up either 🤷‍♂️
You suggested the DMA needs to exist because Google “could” decide to become a closed ecosystem. The EU has already been shown to be acting in bad faith when it comes to Apple. I don’t trust a thing they say when it comes to this. And even if the current EU totally means it, all it takes is one future commissioner to decide otherwise.
Thers zero evidence the EU have acted in bad faith. The documents are available for you to read. And it seems very clear Apple is acting in bad faith. Especially with the new rules going hilariously against the literal finding EU told them…
You don’t know that. And again, this is a solution in search of a problem. 72% of the market was already open. Making that 100% does nothing other than remove choice from consumers.


Then pass a law that says “Apple can’t prevent Spotify and Netflix communicating about lower prices inside of their apps.” I’d wholeheartedly support that law! Don’t pass this monstrosity dictating which APIs Apple is required to offer, taking away choice from consumers, and damaging the privacy and security of the majority of Apple’s users.

It’s the exact sort of response that has led to the EU’s innovation problem.
There existed such a law already.

But Apple has a very funny way of interpreting the word Fee of charge to mean not Fee of charge
 
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No.

But one market participant in a particular market (there are others covered by the DMA) already complying with the DMA’s provisions before the law came into effect does not mean that every other gatekeeper in that (duopoly) market can maintain their legacy business model.
72% is already open. There is room for a closed option. Or should all of the penalties put in place against Microsoft in the 1990s also have applied to Apple because they were a “duopolist” in the desktop PC market?

Allegedly - but unproven, and contrary to Apple’s own statements that claimed they were in constructive communication with the EU.
The EU didn’t deny it, and were quoted, on the record, saying “just because they proposed something doesn’t mean annything unless they implemented it.” Which is a pretty weird response to “did you tell Apple not to implement something and then fine them for not implementing it?” if you’re not guilty as charged. I’d personally go with “No, that’s ridiculous. The EC doesn’t operate like that” but maybe something got lost in translation.

“The gatekeeper shall allow business users, free of charge, to communicate and promote offers, including under different conditions, to end users acquired via its core platform service or through other channels, and to conclude contracts with those end users, regardless of whether, for that purpose, they use the core platform services of the gatekeeper.”

What the law says.
And if that’s all the law said, I’d support it. I truly would But it says a lot, lot more than that.

A stopped clock is right twice a day, after all.
 
Thers zero evidence the EU have acted in bad faith
Well, there’s the Politico article quoted as evidence by @surferfb that was also rehashed by some other publications.

As the story goes
  • Apple receives official notice in June of the EU preliminarily finding them non-compliant (see above)
  • They then announced (in August) to drop their rules, to apply “this fall”
  • By late September … executives at the U.S.-based firm” allegedly “began worrying that a lack of feedback from the Commission
  • Before stating themselves (October/November) how they were “engaged in ongoing constructive conversations with the European Commission” about it
  • While doing nothing to ensure actual compliance
  • Before reiterating in March 2025 that “Apple has not yet implemented any changes as it is engaged in ongoing constructive conversations with the EU about those proposed changes.”
  • …and once again doing nothing to ensure actual compliance, despite being officially warned about it months earlier
  • …finally getting fined for noncompliance
  • …and instead of complying now, they’re doubling down on it by yet another delay, and yet another new set of rules in defiance of the legal requirement to let business users steer freely
👉 Quite clear who’s acting disingenuously and keeps being defiant of the law here
 
Well how do you think this complies with he above? 😂
I don't think it matters, for the simple reason that I am not the government organisation tasked with reviewing and approving the proposal put forth by Apple. My stance is, and always has been, that the DMA is simply not good legislation, and so in this regard, I welcome the push from Apple, in the search for true clarity on what is being asked here.

First and foremost, I maintain that the EU needs to be honest and admit that yes, they are without doubt violating Apple's property rights here. Address the elephant in the room - that Apple will still get compensated for their IP (be it some form of FRAND licensing arrangement or something else), and that the EU is measuring this tradeoff as a society. Apple is without doubt still going to make a ton of money, and they should still invest in their platform in the EU because.

Developers forget what the situation was like prior to the App Store. No one downloaded apps because everyone was scared of viruses and malware; that's why you had web apps. Apple created a market that had ceased to exist in the form of the iOS App Store, and they did so with their promises of safety and security and convenience and the general absence of software piracy.

One thing I am certain of - an Apple which retains control of its ecosystem is an Apple that always wins. And that's probably why so many interests groups are working so hard to crack open, what, a platform with only 20% market share worldwide?
 
Well, there’s the Politico article quoted as evidence by @surferfb that was also rehashed by some other publications.

As the story goes
  • Apple receives official notice in June of the EU preliminarily finding them non-compliant (see above)
  • They then announced (in August) to drop their rules, to apply “this fall”
  • By late September … executives at the U.S.-based firm” allegedly “began worrying that a lack of feedback from the Commission
  • Before stating themselves (October/November) how they were “engaged in ongoing constructive conversations with the European Commission” about it
  • While doing nothing to ensure actual compliance
  • Before reiterating in March 2025 that “Apple has not yet implemented any changes as it is engaged in ongoing constructive conversations with the EU about those proposed changes.”
  • …and once again doing nothing to ensure actual compliance, despite being officially warned about it months earlier
  • …finally getting fined for noncompliance
  • …and instead of complying now, they’re doubling down on it by yet another delay, and yet another set of rules that are defying the legal requirement to let business users steer freely
I thought Apple was supposed to listen to what the EU told them. The EU (reportedly) told them, directly, to hold off on implementing the change, and still, to this day, has not told them to implement the change, even after fining them for not doing so.

I know you doubt the story, but humor me for a moment and assume it’s true. Why should Apple ignore what the EC has directly told them? Honest question. If the EC told them “hold off on making that change” and never rescinded that request, what is Apple supposed to do?

And if that is indeed what happened, would you agree that it’s conceivable the EC was operating in bad faith?
 
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they are without doubt violating Apple's property rights here
No. They are lawfully limiting them.

Developers forget what the situation was like prior to the App Store
And Apple forgets that 2025 isn’t 2007 anymore.

One thing I am certain of - an Apple which retains control of its ecosystem is an Apple that always wins
One thing I am certain of: it will take more months, if not years - and more billions in fines to subdue them into compliance.
 
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