Pretty cool but is this sort of like how Samsung makes their displays or more of a partnership kind of thing? unlike displays, couldn’t Hyundai just mimic the Apple car with a car or their own- and probably for cheaper?
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Apple and Hyundai to Sign Apple Car Deal by March With Production Beginning in 2024
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Perhaps the partnership will be with the new Ioniq EV brand?
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Korean car companies have been improving in quality and reliability for years now such that Hyundai and Kia now sit at or near the top of the list in most of the segments they compete in.
Apple generally avoids niche brands. You might say Apple itself is a niche brand but they don’t see themselves in that way. They would probably want the market share of a Tesla not BMW or Mercedes.
This is what I think too, it will probably be based on the Ioniq platform, with some Apple design and technology applied.
Poo-pooing Hyunday by the same people who trashed TSMC based on their company logo design.
Exactly. I have faith in Apple's quality control of hardware. They have experience in this area.
A lot of those cars are just made by volkswagen.I have a hard time imagining that the Porsche/Mercedes/Audi/BMW crowd is going to switch to a Hyundai, even if it has an Apple logo. Maybe it's just my lack of imagination.
So for years people have been telling me that Apple is the BMW of devices.
Where as its actually Hyundai.
Where as its actually Hyundai.
Apple isn’t looking to partner in that way. They are looking for someone to follow their directions and make Apple Cars, just like foxconn’s brand doesn’t appear anywhere on iphone.
They wanted reliability. That’s not something the luxury German makers have.
I have no idea because I don't know what Wistron does but Hyundai is one of the big global players when it comes to cars and the fact that some don't like the brand does not change this. According to one of their press releases they sold 4.4 million cars in 2019. They make the cars that they do, the way they do because that's their business model. If they wanted to do ultra luxurious cars or hyper cars, they could do it but that's not their brand and business model. All major car manufacturers could do this.
Also, the fact that Apple does what you say when it comes to production is proof that it selects the manufacturing partners correctly so that nobody bites more that they can chew.
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I'm aware that Porsche and Audi are part of the VW group. My point is that these brands have a reputation that Hyundai does not have.
My guess is that Apple controls the branding and the specs. Perhaps Hyundai also lends its dealer network for sales and service. One-price no haggle.I have a hard time imagining that the Porsche/Mercedes/Audi/BMW crowd is going to switch to a Hyundai, even if it has an Apple logo. Maybe it's just my lack of imagination.
If they want to sell 400,000 that sounds more like mainstream pricing.Rest assured, this might end up three times more pricier than Tesla, not counting wheels
Sounds great. Apple has the ideas and the design chops, Hyundai has the experience of actually mass producing cars. That could work. Or it goes wrong like the ROKR. But I think Apple learned their lesson. And in the end the ROKR was probably more about getting the insights necessary to market the iPhone. And Apple has way more leverage today than it had back in the day. So they can call the shots and will not compromise anymore.
I am really looking forward to seeing what Apple comes up with.
I am really looking forward to seeing what Apple comes up with.
Everyone just thinks about the ROKR as an example of Apple working with another company.
A more recent example: the Apple Card. That credit card is only possible because Apple worked with Goldman Sachs and MasterCard.
Do you see that anywhere? Barely. Is the Apple Card unlike any other credit card in a lot of ways? Oh, yes. Is it a good experience, a well designed product? Hell yeah.
I know: A credit card is not comparable to a car of course.
My point being: The Apple from the time of the ROKR is not the Apple of today anymore. This company can push even well known companies and brands into the background and dictate what a good product should look like.
Some potential partners don't want to comply and decline. I am pretty sure that Apple asked a lot of other banks to work with them. But they persisted and did not compromise on product quality.
Same probably happened here. There were strong rumors about Apple talking to German car manufacturers for example. But they were not willing to step back behind Apple and their plans it seems.
Of course the Apple Car will be an Apple Car. The iPhone is an Apple product not a Foxconn product.
A more recent example: the Apple Card. That credit card is only possible because Apple worked with Goldman Sachs and MasterCard.
Do you see that anywhere? Barely. Is the Apple Card unlike any other credit card in a lot of ways? Oh, yes. Is it a good experience, a well designed product? Hell yeah.
I know: A credit card is not comparable to a car of course.
My point being: The Apple from the time of the ROKR is not the Apple of today anymore. This company can push even well known companies and brands into the background and dictate what a good product should look like.
Some potential partners don't want to comply and decline. I am pretty sure that Apple asked a lot of other banks to work with them. But they persisted and did not compromise on product quality.
Same probably happened here. There were strong rumors about Apple talking to German car manufacturers for example. But they were not willing to step back behind Apple and their plans it seems.
Of course the Apple Car will be an Apple Car. The iPhone is an Apple product not a Foxconn product.
I bet a lot of people in here that are baffled or have little faith in Hyundai don’t really follow the car industry, or already drive high-end luxury brands. Hyundai (and Kia) have been building quality, value-packed models that have been making big waves in the market over the past few years. They’re no longer a penalty box - and they’re built well, as the brands have to stand by their industry leading warranties. Cars like the Palisade and Telluride are hard to even find on lots at msrp. The Veloster N with the new dual clutch is the fastest front wheel drive car Car and Drive has ever tested. They aren’t the bargain bin brand they were 10-20 years ago. Hyundai also has the infrastructure to make the car happen, whereas I’m not convinced a lot of other brands do (or would even want to.)
As for the actual partnership itself, I would imagine that Apple is bringing mostly software and concept to the table. Apple will have self-driving tech and software efficiency to help improve Hyundai’s existing Ioniq platform. Hyundai will collaborate with Apple on building out how the car looks and feels, with Apple having final say on design aesthetics. the car needs to be “affordable” but premium. It will compete with both mainstream cars and entry-level luxury cars, so a price range of around 45-55k to start would make the most sense to me. I expect you could option one out into the 80-100k range though. It’ll be Interesting to see how it’s marketed, but I don’t think it will be under the regular Hyundai brand.
As for the actual partnership itself, I would imagine that Apple is bringing mostly software and concept to the table. Apple will have self-driving tech and software efficiency to help improve Hyundai’s existing Ioniq platform. Hyundai will collaborate with Apple on building out how the car looks and feels, with Apple having final say on design aesthetics. the car needs to be “affordable” but premium. It will compete with both mainstream cars and entry-level luxury cars, so a price range of around 45-55k to start would make the most sense to me. I expect you could option one out into the 80-100k range though. It’ll be Interesting to see how it’s marketed, but I don’t think it will be under the regular Hyundai brand.