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This Is A Truly Revolutionary Product.

Lots of you guys say that this sucks, but let me tell you what, this is actually the MOST IMPORTANT Apple product release in recent years. What Apple does, other companies try to follow.

Here, they established a new standard of 8 gigs of RAM for an Ultrabook, much more acceptable than the 4 gigs mot companies have going.

Another thing that this did was increase the standard storage capacity to 256 gigs of m.2SATA SSD. This is huge because most companies give you hybrid drives or 128 gig SSDs.

This laptop is the thinnest and lightest on the market, and this really does mean something for portability. They brought a new type of processor, the Core M, to the laptop. This allows for fanless design, an extremely important part of thin and light computing.

The 1-port design is remarkable. No other company would dare to put USB-C in their premiul laptops, but Apple did. This means that now they lead the charge in establishing this as the new data/charging/display port across the board. If you don't like it, get a splitter or dongle. It's that simple.

The high resolution display was really important for this product because of how low resolution the MBA is. For those of you that say that they should have just made this a new MBA instead of a separate product, you're wrong. The MBA is cheaper and a more streamlined, basic computer for most people. The new Macbook is made for those who want to enjoy high end media on a super thin laptop.

The butterfly switch is very important in keyboard designs. It creates a less wobbly effect when typing and allows keystrokes to be much more accurate with much less travel, like in this product.

Apple didn't make any mistakes on their part with this product. To appreciate it, you really just have to understand the revolutionary effects of each feature of the laptop.
 
http://www.anandtech.com/show/8515/quick-look-at-core-m-5y70-and-llama-mountain

Anandtech did a review of a reference tablet with the same processor and integrated GPU. It's performance is pretty good for a fan less design.

It beats the crap out of a Surface Pro with a 15W TDP and it only has a 4.5W TDP.

See below:

yes, for a T-A-B-L-E-T. wished apple put in the ipad mini 4 or ipad air 2.

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Lots of you guys say that this sucks, but let me tell you what, this is actually the MOST IMPORTANT Apple product release in recent years. What Apple does, other companies try to follow.

Here, they established a new standard of 8 gigs of RAM for an Ultrabook, much more acceptable than the 4 gigs mot companies have going.

Another thing that this did was increase the standard storage capacity to 256 gigs of m.2SATA SSD. This is huge because most companies give you hybrid drives or 128 gig SSDs.

This laptop is the thinnest and lightest on the market, and this really does mean something for portability. They brought a new type of processor, the Core M, to the laptop. This allows for fanless design, an extremely important part of thin and light computing.

The 1-port design is remarkable. No other company would dare to put USB-C in their premiul laptops, but Apple did. This means that now they lead the charge in establishing this as the new data/charging/display port across the board. If you don't like it, get a splitter or dongle. It's that simple.

The high resolution display was really important for this product because of how low resolution the MBA is. For those of you that say that they should have just made this a new MBA instead of a separate product, you're wrong. The MBA is cheaper and a more streamlined, basic computer for most people. The new Macbook is made for those who want to enjoy high end media on a super thin laptop.

The butterfly switch is very important in keyboard designs. It creates a less wobbly effect when typing and allows keystrokes to be much more accurate with much less travel, like in this product.

Apple didn't make any mistakes on their part with this product. To appreciate it, you really just have to understand the revolutionary effects of each feature of the laptop.

Let's hope not. I like my ports magnetic and i don't want to worry about breaking my port.
 
No Thunderbolt - so what display is this supposed to connect to? Feels like the keynote was missing something

Apple is basically announcing that Thunderbolt is dead by including only USB-C. I guess it wasn't really a solid standard anyway, but couldn't succeed even with Apple pushing it hard.
 
Ah, planned obsolescence at it's finest. Apple seems to pride itself on being environmentally friendly, but with every new product they release the ability to upgrade/self-repair dwindles. Eventually they will do away with the Genius Bar and will require all products to be shipped and repaired at off-site locations. Apple's Philosophy = $$$. And you know why? Because Apple knows that their "fanboys" literally jump at every single product they release and will continue to do so. Nobody stops buying Apple products, they just complain on forums until a newer model is released and then it's time to swipe that card again.
 
Same price as the MacBook Pro. But... Weaker CPU, smaller display, weaker battery, lesser GPU, and a lot fewer USB, Lightning, and power ports. Unless you are so weak that an extra pound of laptop is significant, why would anyone want this?

The gold color?

#unimpressed
 
Wow. My head hurts. After reading all the comments in this thread here's what all the gripes boil down to:

"GUYS WHY DOESNT THIS PORTABLE EMAIL/YOUTUBE NOTEBOOK HAVE ALL THE POWER AND SPECS OF A 2017 MAC PRO???? APPLE IS DONE, WORST PRODUCT EVER. TIM COOK WILL RESIGN BY THE END OF THE WEEK I PROMISE"
 
First of all, this is probably the best looking laptop I've ever seen. Combining the absolute best parts of the MBA and rMBP. Super-slim wedge-styled chassis from the MBA. High-quality Retina Display with thin bezels inspired by the rMBP. Add to that, the new interesting color options and we've got ourselves a winner here.

However, I see several issues.

* Fanless design and Core-M processors. This is probably my main problem. Although I'm mostly not a heavy user, I like to have horsepower available, if/when I may need it. This MacBook certainly won't be a product for heavy lifting. Even my 28W Haswell 13" rMBP sometimes struggle to push that retina display. Even last night, my fans went crazy at 5700rpm while using heavy flash-based apps/websites. I can't imagine how this first-gen MacBook will cope with tasks of a bit more demanding nature. We're talking a 5W processor pushing nearly the same amount of pixels. Without a fan.

* Lack of connectivity. Sure, wireless connectivity is flexible and all that, but in many cases it's unreliable. For me, I haven't been fully able to go all wireless as of yet. Streaming video from my rMBP to the Apple TV causes lag and stutter, and even screen doubling is delayed. Migrating information wirelessly takes FOREVER, literally. The same goes for wireless backups, et.c. Sure, the occasional file transfer is okay, but not much more than that for my usage. I much rather just plug in a HDMI cable to connect to the TV. Much rather use thumb-drives or external drives for file-transfer/backup. Also, I remember all of us students having to chase around my entire school for VGA-adapters back in Highschool just to be able to connect to the projectors (we all had MacBooks). Having a built in HDMI-port is nice these days. I guess I could live with using adapters however.

However, I choose to see this as the first generation MacBook Air. It is not perfect. It is way too expensive for what it is. It is underpowered. It lacks the needed connectivity. HOWEVER, it is the rebirth of the laptop computer. It is the computer we have been waiting for. Apple has once again redefined the essence of a lightweight, portable laptop computer. Weighing in at 920 grams - this is incredible!

I think we can expect to see the design feats of this computer pave way for new thinner and lighter MacBook Pro's (hopefully with their usability maintained), just like the classic MacBook Air paved way for the Unibody MBPs back in 2008.

I'm sure, come Revision B or possibly C, this computer will have adequate power for most of all consumers. It will possibly be bundled with the needed adapters, and most of the kinks will have been worked out. By that time, I hope to see this computer with an i5 processor, FaceTime HD camera and decent performance. By that time, I might just snag one! :D
 
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Anandtech did a review of a reference tablet with the same processor and integrated GPU. It's performance is pretty good for a fan less design.

It beats the crap out of a Surface Pro with a 15W TDP and it only has a 4.5W TDP.

I don't believe for one second those are the sorts of results devices from real-world OEM devices will get.
 
Positives:

Retina

Negatives:

Everything else. I'll stick with my 2011 i5 Air. Its performance is still plenty for what I use it for. The whole "1 port" thing (plus headphone jack) really is a problem for my uses.

Sadly it will probably end up becoming the standard and no doubt the PC manufacturers will follow suit. "One Port Fits All".
 
After looking at the specs on the Apple site, I see that this makes a lot of sense as part of the Mac lineup. Apple positions this as a small step down from the Air, but with unique differentiating features.

It's clearly the most portable Mac --
smaller and lighter than the 11" Air,
but with a bigger retina display,
same battery life as the 11" Air,
and only $100 more than an equivalently spec'ed 11" Air.

I also noticed that it claims to support a 4K external display with native mini display port (although I don't see the USB-C to MDP adapter anywhere).
 
1152X720 (Best for retina)
Shorter battery life
Only 1 connector (No SD Card!)
$1299
Core M

I don’t know if this is such a good deal.
 
This is messed up...
It's thinner and lighter than the MacBook Air, yet it is called a "MacBook". THIS is the real MacBook AIR!! :mad:
 
I also noticed that it claims to support a 4K external display with native mini display port (although I don't see the USB-C to MDP adapter anywhere).

Yes, exactly! What's the deal with this? How do you plug in an ACD??
 
Wow. My head hurts. After reading all the comments in this thread here's what all the gripes boil down to:

"GUYS WHY DOESNT THIS PORTABLE EMAIL/YOUTUBE NOTEBOOK HAVE ALL THE POWER AND SPECS OF A 2017 MAC PRO???? APPLE IS DONE, WORST PRODUCT EVER. TIM COOK WILL RESIGN BY THE END OF THE WEEK I PROMISE"

It's not the specs. It's the price. $1299 for these specs is patently absurd. $899, even $999. Fine.
 
Beautiful machine. The gold version is absolutely stunning. But at that price and considering what I use my machine for, I'd still pick the 13" rMBP any day of the week. The 13" rMBP has a competitive price compared to similar Windows machines and it offers pretty good performance while still being very portable. It's not the most portable machine around and it's certainly not the most powerful machine either, but it's very well balanced and more than capable of being a desktop replacement for most people.
 
Thunderbolt display ?

I love the design and everything.. But, How can I connect it to my expensive Apple thunderbolt display ?? The display comes with 2 ports, one for power the other one is the thunderbolt... Now How Can I connect it with this Macbook ? I don't think its possible and I didn't expect this from apple. But anyways the design and attention to details of this machine is fantastic.
 
Don't know if anyone covered this yet or not, but I did see several posts wondering if the charging solution will include a pass-through slot so that something else could be plugged in while the power adapter is plugged in.

This is unfortunately not the case. Going through the apple store you can see the new MacBook charging solution, which is simply a 29w power brick with a USB-C plug, and a USB-C (male) to USB-C (male) cable.

So with no hubs being made or even announced/in-the-works yet, there will not only be no way out-of-the-box to do something as simple as plug in a thumb drive and external display together, but it won't even be possible to use a thumb drive OR display while the computer is plugged in the AC adapter.

APPLE FAIL.
 
Sadly it will probably end up becoming the standard and no doubt the PC manufacturers will follow suit. "One Port Fits All".

I didn't understand the hate on this with Thunderbolt and I don't get it now. While I am not a fan of a single port, I'm definitely a fan of "One Port Fits All".

Does everyone need multiple displays?

Does everyone need ethernet?

Does everyone need 3 USB?

Does everyone need Firewire?

I need all of this sometimes. I even need a serial adapter when I'm messing with Cisco routers. You know what's awesome? I have a couple of adapters that let me—get this—adapt to the current situation.

I'll be thrilled when there is, more or less, one master port type. It'll be even better when modern peripherals auto-negotiate with it so I don't need adapters except for legacy devices.

2 - 4 USB-C ports would have been nicer, although carrying a hub really doesn't bug me too much. When I'm genuinely on the road, I carry almost nothing. If I'm in a situation where I need to hook up to a bunch of stuff... it's in my bag anyway. What's a hub?
 
Wow, sure seems like the morons (usual and new) are out in full force, once again. This site has really degenerated in the past few years. Used to be you could come on here to discuss some of the particulars after events with some great technologists, even just reading the conversations and exchanges between others was fun because people would civilly and intelligently discuss the trade-offs and the decisions, both design and technical of Apple's new product offerings, but without so much judgment and criticisms.

Sadly, now MR is filled with annoying negative nellies that haven't the slightest clue about technology or how technology companies work or how to have a conversation where you actually ask a question. Instead, it seems cooler to illustrate your utter ignorance by spouting off your mouth before understanding how technology or the market work. Oh, and let us not ignore the plethora of "I'd never buy a product like this" as if that's something we could all give a good gold crap about!

As for this product, I'd definitely be interested if I hadn't recently bought an 11" MBA (which I love), love the design, can't wait to see how the thing performs, and the new colours are really a welcome addition.
 
"And don't leave it on a charger all the time, that's bad for the battery."

Only have something plugged in for as long as it takes to get to 100%. It's not the worst thing in the world to leave it charging, but it will decrease the batteries ability to perform over time.

No. The battery charges when it's drained. The computer runs off of the power supply when plugged in. That is what is supposed to happen.

Are you suggesting we run down the battery fully in between charges and not run the computer off the power supply?
 
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