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This is actually a great price for a professional quality design book. This isn't something you read on the toilet.

Anyone know when preorders start? Probably midnight pacific time? Get your browsers ready.

Yeah...it's a race between you and three other people. And, it's not a great price for ANY book unless you are buying it to sit on your table and brag to everyone that it cost $300.
 
It may seem expensive up front, but with all the pictures that are included in this book, and the free updates that will be offered down the line, this edition in the long run will end up being much cheaper than a Windows book! The only downside is that you'll have to order it with the pictures you want, as a bookfixit.com teardown has revealed that user-added photos wont be an option given the binding style.
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For the first time in ages I really started to think I'd buy another Apple product. Then I saw the price.

Once again, Apple is all-inclusive insofar as you can afford to join. Classism in education - how many poor people could have been inspired by this?

They have something called iTunes university where all contents are free and available to everyone. That cost millions of dollars in maintenance but they give it all for free to everyone. So there's that.

Why in the world does it have to be $200 - $300?? C'mon really.

Everyone who complains about this price must not have look at the price of a quality print recently. This price is very reasonable.
 
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Cook: “We’ve got great innovation in the pipeline. We are going to give you things you can’t live without that you just don’t know you need today. That you look back on and you wonder, how did I live without this.”
 



Apple today announced the release of a new hardbound photo book, called "Designed by Apple in California," that chronicles 20 years of Apple product designs through 450 photographs. The book ranges from the iMac in 1998 to the Apple Pencil in 2015, and "also documents the materials and techniques used by Apple's design team over two decades of innovation." It is dedicated in the memory of former Apple CEO Steve Jobs.

designed-book-2.jpg

The photographs in the book were shot by Andrew Zuckerman and are said to showcase each product's design process as well as its final form. Apple chief design officer, Jony Ive, gives the foreword for the book, explaining that its purpose is not to illustrate the success of Apple's design team, but to "describe how we work, our values, our preoccupations, and our goals."

Video and Jony Ive interview via Casa Brutus

Apple developed the book over an eight-year period, paying close attention to its own design and look. Because of this, the linen-bound, hardcover book is printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. It will be published by Apple itself, and only be available to purchase from the Cupertino company.

design-book-3.jpg

"Designed by Apple in California" will go on sale tomorrow, November 16, in small (10.20" x 12.75") and large (13" x 16.25") sizes, running $199 and $299, respectively. Fans will be able to order the photo book from Apple.com in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the United Kingdom, and the United States, as well as at select Apple retail stores across the world.

You can check out more images of the book here.

Article Link: Apple Releases $200+ Photo Book Called 'Designed by Apple in California'

When will is be available on iBooks? And how much will they charge for the digital copy?

Books are such outdated technology. ;-)
 
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I can't believe I read this right. $200 and $300 for a book. Are they kidding? I love me my Apple products, I understand that we are paying more but the quality for the most part and reliability have been higher then compettiors. Do you think the average consumer is going to notice the difference in freaking paper choice, ink, design etc. Nice try Apple, keep this one on your campus as a paper weight. #papercut
 
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