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Apple Announces $200+ Photo Book Called 'Designed by Apple in California' [Update: Now Available]
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So, is this literally filled with product shots that have been posted online and are easily accessible from Google...?
Being in the RF & Microwave industry and working for a company that supplies the majority of the test systems that Apple uses in it's labs to test these phones gives me a different take on that battery case...
I think that although it looks awkward, it is well designed. The metal mass of the battery is nearly 2 centimeters from each antenna band.
For most of you, that's not an issue. You live in or near a major metropolitan area and rarely leave... meaning that you are almost never on the "fringe" of cell coverage. For those of us that travel by land in remote areas, having a battery case whose metal mass does not block the antennas, versus one that does, can make all the difference in connectivity, data speed, and battery life.
Yes, it isn't pretty, and it's not for everyone. But for those that value function over form... it is class leading.
Call me crazy, but for once, I'm actually kind of glad Apple has done this! It's something out of their norm, and just meant as a collector's item. So obviously it's not for everyone. $200 or $300, it's for a very niche customer, and I love that!
I think I'll get the $300 one.
I think I'll get the $300 one.
They should have announced that it would also be available for free in the iBooks store. What better way to promote the store and simultaneously not appear dementedly greedy.
That's lovely, but as someone who doesn't work in the RF and Microwave industry, form comes very high up my list of wants. Otherwise I'd buy a Panasonic Toughbook, drive a Nissan Leaf, wear 'easy iron' polyester clothing and get my haircut at that really cheap barbers on the corner.
But I prefer to drive a luxurious car, wear fashionable clothes, have a good haircut and carry a MacBook. Which is why I'd never buy that battery case. Regardless of how well it performs.
And I suspect a lot of Apple consumers are similar to me.
Iphone 8?, OLED? , curved screen? Wireless? Bezel less? Fast charging, lol. Thing is, 24 people liked you comment. I think the irony is lost here.
You forgot the holes of iPhone 5C cases, the fugly non-color matched antenna bands of the iPhone 6/6s/7,Wauw, sounds cool. I really like the first photos. But I do wonder if they're gonna add these marvels:
Unreal.. u can get an iPhone 6s for 28 quid a month on contract. Unemployed folk can practically afford them on benefits. Let's stop this pretentious bobbins about them being luxury items that only rich folk can afford. It's cringing !!!!
An excerpt from the book:
The guts are just as important to Apple and its fanatics as the outside. When he oversaw design of Apple's original products in the 1980s, Jobs famously instructed his team to make the inside as beautiful as the outside -- sometimes to the detriment of the products' usability. He even had the original Macintosh team's signatures engraved on the inside of each computer.
Apple has always been about looks first and functionality second.
The guts are just as important to Apple and its fanatics as the outside. When he oversaw design of Apple's original products in the 1980s, Jobs famously instructed his team to make the inside as beautiful as the outside -- sometimes to the detriment of the products' usability. He even had the original Macintosh team's signatures engraved on the inside of each computer.
Apple has always been about looks first and functionality second.
To everyone complaining, this book clearly isn't made for you. For anyone who is a fan of quality and design these sorts of books are fairly common. Before Apple became the mass market iPhone behemoth they are today it would have been more welcoming by people. I used to get made fun of as a kid for using Apple products and defending them in the later 90s/2000s.
Many people on here know nothing of Apple's past and just see their snapchat screen. As user of Apple products for almost 30 years this definitely is a cool product, though a bit pricey.
Many people on here know nothing of Apple's past and just see their snapchat screen. As user of Apple products for almost 30 years this definitely is a cool product, though a bit pricey.
$200 for a book, wow.. Also not available in Canada, so I can't get it anyways even if I wanted it lol
i still use mine regularly, fantastic thing...the ONLY white plastic apple product I like
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ugh i know, i almost puked when i read that... they've completely lost the plot over there
This feels decadent and gross. Here we are with several products rotting on the vine with no updates in sight - and we get a book. In two sizes. This feels like an Onion article and a serious waste of their time.
This is the book you do at the top of your game - not when everything is so stagnant.
This is the book you do at the top of your game - not when everything is so stagnant.
Jokes aside (of which I too have already posted), as a designer, I have no problem adding this resource to my library. Will be one of the gems of my collection. No matter the type of designer one might be, Apple has likely had an effect on - at the very least - the way we think about design (if not the outcome). The idea that thoughtfully determining the best user experience will inform the required design is an approach that can be applied to many situations - even outside of more formal design challenges. Designing, parenting, governing... You will never fail if improving the end user's experience is your driving focus.
I almost spit my coffee out when I read the headline. My ****ing word, how narcissistic can a person get? Not only is it a book of pictures of Apple products, it costs 300$.
I'm torn between laughing hysterically and weeping for humanity.
I'm torn between laughing hysterically and weeping for humanity.