Very true. Working in marketing (in a very different industry than Apple) we still use Apple as a benchmark if we can during specific situations such as branding, aesthetic design etc. For some of us Apple is about more than a Phone or a computer. The ideas and design principals are the very reason MOST of the design team has worked at Apple for 20 + years. Not many other people (especially younger) can say they've been or plan on staying at the same job for up to 20 years.
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Apple Announces $200+ Photo Book Called 'Designed by Apple in California' [Update: Now Available]
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Very true. Working in marketing (in a very different industry than Apple) we still use Apple as a benchmark if we can during specific situations such as branding, aesthetic design etc. For some of us Apple is about more than a Phone or a computer. The ideas and design principals are the very reason MOST of the design team has worked at Apple for 20 + years. Not many other people (especially younger) can say they've been or plan on staying at the same job for up to 20 years.
I'm more worried about GPU. What's the frame rate? Can I reduce transparency to get faster page turns?
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Wauw, sounds cool. I really like the first photos. But I do wonder if they're gonna add these marvels:
That piece of foul **** has an ergonomic design bad enough to give you permanent carpal tunnel syndrome.
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I'm as big of a supporter of apple and get great use out of their products but this is pretty absurd. 25% of my mortgage payment for a book? From a company that really doesn't need the cash? I don't expect this for free, but for that kinda wad? Come on.
My wife, who loves books and has her own collection, would look at the price and laugh. If I bought this for her I'd be in some serious trouble lol. Long story short, no thank you.
My wife, who loves books and has her own collection, would look at the price and laugh. If I bought this for her I'd be in some serious trouble lol. Long story short, no thank you.
This Apple book looks like everything done in the 2nd coming of Jobs and nothing before. It's till 2015 as quite a few projects started while Jobs was still alive are only now being sold.
I guess this does not replace Iconic. Iconic has a lot of the older stuff that the Apple book does not.
I guess this does not replace Iconic. Iconic has a lot of the older stuff that the Apple book does not.
One of the reasons I don't have an iPhone - my 88 year old grandfather and 7 year old niece have them, as does our cleaner.
A picture book of Apple computers for $300. That's crazy.
Only Apple could charge this much per copy of a picture book.
Think I'll save my money. If I was going to spend $300, I'd rather get a working PC than a picture of a Mac.
Only Apple could charge this much per copy of a picture book.
Think I'll save my money. If I was going to spend $300, I'd rather get a working PC than a picture of a Mac.
This was SO. FUNNY. Thank you so much for sharing. HahahaWauw, sounds cool. I really like the first photos. But I do wonder if they're gonna add these marvels:
[doublepost=1479231869][/doublepost]Cool book. Not cool price.
It's really not bad tbh. I've been using it for 4 years now. And with a app called "BetterTouchTool" the possibilities are huge. By swiping with 2 fingers, I can switch between tabs and close them. No need to CMD+W or hit the X in Safari or Finder.
A lot of people don't like the design, but it just takes some time to get used to it. Maybe if you got huge hands, I can imagine it being annoying.
This actually looks a really beautiful collectable item that will be worth a lot of money in the future. I'm definitely going to buy the large edition as an investment.
Apple opens a new front in their War on Contrast, right on the spine of that arrogant masturbatory book.
Tim Cook has turned this company into a disgrace. Everything that Steve stood for, has died with him. It's products like these that make me feel ashamed to use Apple products. A 300$ book to show off your products? Images you can find on the internet for free? How incredibly full of yourself do you need to be? They should hand these books out for free at the store.
Well, it seems Apple eliminated the typo issue by making it nothing but a fancy picture book. The level of navel-gazing is astounding.
I'm a designer, and a $300 picture book of design work, with no context, no background info, no descriptions of the design process used to solve problems, really makes me hate my profession. I stopped going to design conferences when it seemed like all anyone was interested in presenting was pretty pictures of completed work.
Tell me about the problems. Tell me about the process. Tell me about the failures. Showing nothing but pretty pictures just goes even further in showing how completely self-absorbed Apple has become in recent years.
I have been a devoted Apple customer and fan for over two decades. Other companies have caught up to – and in some areas even surpassed – the design excellence that used to be Apple's unique selling proposition. Now that design has levelled the playing field in many respects, Apple is more and more looking like just a purveyor of overpriced goods that have no real advantages over competing products on the market.
My Apple-exclusive days may soon be coming to a close.