Apple Announces $200+ Photo Book Called 'Designed by Apple in California' [Update: Now Available]

[sshambles]

In music bands are basically done whenever they release a 'best of' or 'greatest hits' album.

This seems like Apple's equivalent.

 

[Bacillus]

I'd be more interested in all those Great Designs that didn't make it. There must be truckloads from other talent in the design department. There is Marc Newson and many more. If you employ 70.000 people there must be enough talent to spit out a single new phone once in 4 years. And 200+ things more.
So probably MANY, many designs that were rejected by Joni to avoid others to outgrow him.
SO WHERE are the designs rejected by this pathologic narcist ?

 

[Kiro]

Where's the pdf?

 

[kosmikat]

Surely, this should be an amazing, 3D, interactive iBook that comes pre-installed as a demo for the app.

 

[lysingur]

This is proof that Jony Ive is in love with himself and that he's calling the shots at Apple.

 

[Roobun]

$300 and no lightning connector.

sad.

 

[8692574]

Buying 3 or 4, selling them for 600 to suckers (people would buy anything with an Apple logo apparently) when they run out!

 

[Royksöpp]

They should include this for free for the suckers that spent 4000 dollars on the new MacBook.

 

[flyinmac]

Curious about the Accessibility features of this book. Especially after Apple's recent publicity on the initiative.

 

[Kajje]

I will laugh very hard if Samsung comes out with a similar book detailing their products in a few months.

They'll call it.... the matchbook.
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Buying 3 or 4, selling them for 600 to suckers (people would buy anything with an Apple logo apparently) when they run out!

You could be right, but....
Many of these books will be given away as presents and incentives. By putting them also available on the market and asking $300 they basically set a price for receivers that want to liquidate them.

 

[orbital~debris]

Now available!

Just bought my copy (£169 - for the small format).

 

[8692574]

Many of these books will be given away as presents and incentives. By putting them also available on the market and asking $300 they basically set a price for receivers that want to liquidate them.

True, but in a couple of years this will sell like hotcakes ......they have Apple plastered all over

 

[droplink]

Its a great idea, and I would love a really good book about Apple design, but this is not it, I can tell already.
It looks more like Ive making a tribute for himself.

1) the book only covers the last 20 years (So no info about Newton, original macintosh, Lisa etc.)
2) Lots of high res photographs, but no real text about development, reflective views on what worked, what did not
3) and its too pricey. Yes, design books are expensive, but not THAT expensive.

Apple should be more focused on creating some proper hardware and solving all its design flaws and bugs in iOS and Mac OS X.

 

[flyinmac]

The good news is that Apple's latest product demonstrates that they have mastered 13th, 14th, and 15th century technology.

 

[MacBH928]

I am starting to believe that Apple's executives are so rich they do not understand the real value of the dollar. They think $200 book is like a $24 book for you and me.

Their dongles are probably like $1 each, they don't understand why people are upset by their prices.

 

[newellj]

I think Samsung's version will be a thriller, about a secret agent in desperate attempt to defuse explosive weapons disguised as phones and washing machine.

Nah, Samsung's book will spontaneously burst into flames, start a fire and burn down the building.

 

[symphara]

$199 and $299 for books with product pictures. The greed of this company knows no bounds.

On the other hand, it shows how disconnected they've become from reality. Keep on!

 

[patseguin]

I'm still asking myself if this is an early April Fool's joke. $200 for a physical photo album of Apple products? What an utter joke. I wouldn't pay that for a custom family photo album. MAYBE if it was some kind of digital photo album I could see some sort of appeal. Steve Jobs has got to be rolling over in his grave.

 

[bunnicula]

It's a coffee table book printed on expensive paper.

They're not usually cheap.

 

[freezelighter]

Do I need an adapter to read it?

 

[Raist3001]

Not delivering for who? You?

Fastest selling MacBook Pro they've made. They're obviously delivering for someone. Company has more cash than anyone. What a flop.

Its the fastest selling Macbook because of the loyal Apple customers. It's delivering because no body and I mean no body is better than Apple at making you believe its devices are truly magical. It's the Apple experience. It really is amazing, but this in no way means they are delivering quality products. Not by a long shot. They are becoming a fragmented company and their new products are showing this. Its becoming more about the numbers than about the experience. Your post adds weight to this opinion as you pointed to the numbers rather than the experience.

 

[Radon87000]

I will wait for the PDF and get it for $0

 

[RuralJuror]

Waiting for the "pro" version next year in black. I hear they are going to be bold and remove the binding.

Don't you mean courageous?

 

[jonnyb098]

Its the fastest selling Macbook because of the loyal Apple customers. It's delivering because no body and I mean no body is better than Apple at making you believe its devices are truly magical. It's the Apple experience. It really is amazing, but this in no way means they are delivering quality products. Not by a long shot. They are becoming a fragmented company and their new products are showing this. Its becoming more about the numbers than about the experience. Your post adds weight to this opinion as you pointed to the numbers rather than the experience.

Other than the whole argument over ports....how is this macbook any less of an experience than other macbooks? Its faster, thinner, lighter, still runs Mac OS.......

 

[bbbb4b]

Well, from a business perspective, he has just found a way to get people to pay $300 for an Apple advert (because som plonkers will buy this) and, as such should be lauded as a genius.

Hang on, though, didn't Madonna do this a few years ago?

And please tell me what company of high design has not done this.
Thanks.