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Well, don't the fanboys rule, a collector's fanbook dedicated to Jony Ive (isn't he just a God) - the moron with a miniaturization fetish that gave us the Darth Vader helmet/trashcan MacPro. That is: no PCI expandability, proprietary graphics cards from a second rate technology company w/o any hope of ever upgrading due to the proprietary design, iPhones so thin they're impossible to hold onto in cold weather, and Macbook Pros without the possibility of upgrading or replacing the SSD in them. What a genius. Gosh, I'll just have to buy one of these books, put it under my pillow and have a wet dream.
 
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$300? For once I'm confident in saying I'll wait for the Chinese knock-off for $30 ;)
 
Wauw, sounds cool. I really like the first photos. But I do wonder if they're gonna add these marvels:

magic_mouse_2_charging.jpg


MN002_AV1_SILVER


image-9-e1460400857542.jpeg


:p


Great posts! Tim cook at his best. The greatest fool ever.

As for this book, Apple's prices are really insane these days. Let's just be thankful Tim didn't put out a Gold version for 10k
 
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Jhoney you are doing a great job at the coffeetable thing, leave the MBP design to some one not obsessed with thinness
 
Why should something printed in the US be a lot more expensive than something printed in China?
My point was not about the printing industry, it was about the industry in general.

However to answer your question: because of manpower, equipment, environment and materials.

American and European printing companies
1) Have high skilled workers - to minimize waste and maximize productivity
2) Invest in state of the art equipment - to minimize waste and maximize productivity
3) Are subjected to strong environmental laws - chemical waste disposal is very expensive
4) Are obliged to source (more) ecologic paper stock and inks

Asian (and African) printing companies
1)Skim on talent - high skilled workers are difficult to find but general manpower is cheap.
2) Use very old Western, or cheap local made equipment - waste doesn't matter as much, imported equipment which is not legally/ecologically/economically operable any longer overseas, sometimes up to 50 years old, often highly modificated, breaks down a lot but technicians are cheap.
3) Nobody cares about environment - old technology like CTF are extremely dirty for the environment and have been phased out from the Western press floor since 20-odd years. Inks based on toxic materials. Most of the Asian companies still use them.
4) Paper made from non-sustainable trees, illegal lodged wood stock or dirty waste paper, bleached with highly toxic agents in Asian companies (apply (1)/(2)/(3) once more)

If you need to print a decent amount of copies where lead time before distribution isn't the major factor, printing in Asia is financially lucrative. Sad but true.
 
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I will laugh very hard if Samsung comes out with a similar book detailing their products in a few months.
I think Samsung's version will be a thriller, about a secret agent in desperate attempt to defuse explosive weapons disguised as phones and washing machine.
 
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This seems good.. but i hope they also appreciate how popular this would be among Apple users and give us more choice, like a PDF version, the last thing u wanna do is do it digitally, its probably like saying "Ya, we know our work is good, so now we''ll make it digital form so people can pirate our work as well"

Probably bad idea.
 
I heard about this today. I thought it was a joke. It appears that it is in fact not a joke. Interesting. I haven't read through the last 19 pages, but I can't imagine anyone comparing this coffee table book to something that would come from a real fashion designer or photographer, say if Ansel Adams were still alive or not.

How anyone in good faith can recommend purchasing this book surprises me.
 
Can't wait until people start complaining that Apple hasn't released an updated version in ___.

Worse yet, they didn't leave any blank pages in it, so you can't upgrade your existing one!
 
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