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Apple Announces $200+ Photo Book Called 'Designed by Apple in California' [Update: Now Available]

It's a photobook and photobooks are usually expensive. Of course this will attract it's own 'premium' Apple tax, but that's besides the point.

I can criticise Apple for a lot of things, but not their photography.
 
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Yep $300 is quite a bit but art books are that expensive. Taschen has awesome books and they can fetch thousands of $. Just check their site, So $300 in comparison to that is not so bad depending of the quality of the materials/print.
Nice things are expensive, you just need to question the value of it for you. Many people will buy it, others won't.
 
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Sounds like a cool book to flip through and then never look at again. So yeah, take my $300.
 
Last $300 book I bought was the Shorter Oxford English Dictionary

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MacRumors said:



Apple today announced the release of a new hardbound photo book, called "Designed by Apple in California," that chronicles 20 years of Apple product designs through 450 photographs. The book ranges from the iMac in 1998 to the Apple Pencil in 2015, and "also documents the materials and techniques used by Apple's design team over two decades of innovation." It is dedicated in the memory of former Apple CEO Steve Jobs.

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The photographs in the book were shot by Andrew Zuckerman and are said to showcase each product's design process as well as its final form. Apple chief design officer, Jony Ive, gives the foreword for the book, explaining that its purpose is not to illustrate the success of Apple's design team, but to "describe how we work, our values, our preoccupations, and our goals."

Video and Jony Ive interview via Casa Brutus​

Apple developed the book over an eight-year period, paying close attention to its own design and look. Because of this, the linen-bound, hardcover book is printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. It will be published by Apple itself, and only be available to purchase from the Cupertino company.

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"Designed by Apple in California" will go on sale tomorrow, November 16, in small (10.20" x 12.75") and large (13" x 16.25") sizes, running $199 and $299, respectively. Fans will be able to order the photo book from Apple.com in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the United Kingdom, and the United States, as well as at select Apple retail stores across the world.

You can check out more images of the book here.

Article Link: Apple Releases $200+ Photo Book Called 'Designed by Apple in California'
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Now, had apple said that all proceeds were going to a charity then I can see the price point. Too bad they did not chose that route. I guess I can Google all the images...and a make a slide show in iMovie and watch it on apple TV
 
nofear1az said:
An antique shop is more of Tim Cook's cup of tea than Apple. Nostalgia! Never thought Apple could get so boring.
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I feel like Apple are going to go into great decline after a peak in sales. This is kind of already happening, but there are still the new generation of iPhone and iPad designs to arrive next year/in 2018 so it could turn around. Cook is similar to Sculley, and we know how Apple ended up under his leadership.
 
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Don't worry, once a few peeps get their hands on this new book, the pages will be posted online and THEN you will really need to come up with an excuse why you need to throw away a good $300. If you wanna throw away $300, just buy an :apple:Watch. :D j/k (edited to add that seriously I was only kidding in case you missed the tag)
 
TreyCox said:
I've never wanted a $300 book before, but I suppose I do now.
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This is essentially the problem with Apple fans (including me). As long as we continue to buy what ever apple peddles, they will continue to release items like this for a premium price. 300 dollars, and the book cant tell time, make a phone call, monitor my heart, etc, etc.......

People will undoubted defend apple with the art defense, but in the end its a book. A overpriced book to see apple products thru the years.

I love my iPhone, but ill pass on the book.
 
This really is a microcosm of everything that's wrong with Apple. They've become too busy looking at themselves and their product design and drooling to notice that their customers are trying to give feedback and communicate needs.
 
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I thought Apple "designed for experience and not for the price..............". The iBook must be a mind-blowing experience then ;-)
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iShater said:
They did not design with price in mind, they designed it for the experience. o_O

As if we needed another sign that this company is out of touch with reality.
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You beat me to it ! ;-)
 
Jony ... it's no secret you still got a love jones for Jobs ... but to even think that putting "dedicated to steve jobs" in print on/in the book would actually HELP sell this ... insults EVERY Apple fan. Wait then again "fan" is short for fanatic, right?

Their designers and engineers really need to stop dwelling on Jobs and the past and start taking Apple into the future ... stop forgetting what Apple really is!
 
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Now this took some serious courage to come out with. Think they dropped the table of contents to save some weight/thickness?
 
I think I literally said this in some other thread this morning but good lord, what the hell has happened to Apple? Between the lack of anything interesting, the terrible product design decisions and now this nonsense, they've become really really lame.
 
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Zombie Acorn said:
What's their excuse for not delivering then? I'd say a lack of focus is a problem so anything detracting from that focus should be burnt in a garbage bin.
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Not delivering for who? You?

Fastest selling MacBook Pro they've made. They're obviously delivering for someone. Company has more cash than anyone. What a flop.
 
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