I really tried to be excited today but no. Just no.
More pixels, slimmer, faster, lighter, ultimate PC replacement (what?), 2x more sound (really?), new watch bands (wow)...
Just some blunt marketing talk, nothing really interesting or inspiring. Such updates should be a basic yearly thing without all the hype and cool "let me loop you in" taglines trying to make us believe it's something truly new. Just a basic update and not even a real up-to-date one. Here, enjoy a "new" product with a dumb name, old design and still missing some features other products had since last year (that's your new iPhone SE).
If you can't come up with something truly great, then just relax and do your job. Update (properly update) products on a yearly basis and show something great when you're ready. Such events only damage your image and stock.
While Apple will play these dumb games with selling limited or crippled products to its own loyal customers someone else sooner or later will take its place. Looks like they do anything possible to turn people off. Why no 3D touch? Why SE? Why raising price for iPad update? Ok, we got more speakers and something like true tone screen. CareKit is promising but I have little hopes they will turn it into a real useful thing. Apple Watch could be a bomb with sensors tracking your health, suggesting, alarming about possible issues, being a real smart assistant instead of just "get up every hour, make some steps today and here's your medal". Everything needed to build such thing is already there, it's not a sci-fi tech anymore. What is missing is a will or vision to take and assemble it all together. Someone here proposed a smart idea with EarBuds incorporating some health sensors, but it will take 100 years for Apple to even get to this idea.