Sure , but the comments are far from sensible , I can post hundreds of audio/video products that are very expensive vs the budget options , but they still have a market , are apple allowed to try and design and sell products in a more high end market? if they can offer a competitive product in the 550$ price range headphones , then they will sell , if they cant , they wont , but why so many negative posts ? its obvious the product is not meant to be a mass production product like the airpods or the iphone , it is meant to be a Halo product , that shows what Apple can do at the highend , and as any Halo product , trickle down the features to the less expensive models down the road , and of course have lower volume.
Folks here behave like they were ready to press the BUY if it was 399$ and backdown now its 549$ , when in fact most of the comments about the price are by ppl that never buy headphones for hundreds of dollars and were never the target audience for this in the first place.