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Does it support AptX or any other high quality streaming that works with non Apple devices (macOS supports apt-X)
Does it have an USB-C port? It's not visible on any of the pictures (surprise!)
Can the battery be replaced without major efforts? (79$ doesn't answer that question)
Can the earcushions be replaced without major efforts? (Looks like, but no hard facts)

If the answer is NO to any of these: Thanks, but no thanks.
Don't count on AptX. It is Lightning. Don't know about battery or earcushions, wait for iFixit.
 
These will flop. They are $250 or more out of range for literally anyone. Even "audiophiles".

If they made only 20 pairs then they might do well.
No they're not. Real audiophiles pairs are even more expensive. This is actually within range, if it delivers on sound quality.
 
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Nope! Don’t want another pair of headphones. If Tim Cook wants my money he can FINALLY upgrade the 3 year old AppleTV. It’s obscene they sell this ancient tech for full price. I need to buy 4 of them!
What’s so ancient about it that hobbles your needs?
 
I know because wireless is not considered audiophile.

And ‘audiophiles’ only ever buy expensive, audiophile products?

I’ve spent more than I could ever remember on good quality audio equipment in my time - I’m a particular fan of Arcam, among others.

But I’ll still buy a set of Bluetooth headphones, or buds, for when I’m gardening, or such. Because they’re convenient. I’d still like them to produce listenable music, of course, but I don’t expect them to perform the same as something five or ten times their price.

Not every situation calls for the absolute best in audio quality, sometimes convenience wins out.

That’s definitely not to say I’d buy these of course. If they surprised us all and produce an acceptable quality, for wireless cans, then maybe. But there’s some serious competition at that price point.
 
At the start of the year I was gonna get myself some Sennheiser Momentum 3 to replace my ageing Zik2.
Then came the rumour about Apple headphones so I decided to wait it out.

So now they are here... and I must say my first impression is that they don’t look like a luxury product or a studio level product. And the case, is frankly ridiculous.

As for the £550 price, we’ll have to wait for the reviews.

I suspect these will prove to be better than the Ziks that cost me £250.
I don’t think they’ll be as good from an audio quality perspective as my Etymotic Pro IEM that now cost around £400. But they are a different product type with a different audience.

I can’t see the spatial audio feature being worth much to me, sounds like that’s for people watching movies.

The auto connection to multiple devices would be useful.

Most people won’t be able to tell the difference between these and £200 headphones, just like most people can’t tell the difference between £4,000 headphones and £200 headphones.

I will have to wait for reviews... a rtings.com review will be good to read...
 
I get the industry arguments, I myself have Shure SE-535’s. But I’ve had those premium expensive ear buds for over 10 years. These have a battery that will die, a chip that will be out dated, and are not meant for pro audio from what I’m seeing. They look like premium media consumption cans and while I certainly don’t fault anyone for getting a pair, 549 in this current world climate for an Apple product with a questionable lifespan makes me wanna tell Apple... read the room y’all.
 
I know expensive, but how do these compare to Bose and Sony for noise cancellation, comfort and sound quality? Thanks. I have QC35, OK but getting a bit old, use them every day, and the software was always the weakest link. Jump through hoops to pair with a third device. They also broke down for 4 months then miraculously sprang back to life, so def in market for a new pair. Comfort is most important. I can't wear in-ear pods.
 
Finally got around to checking MacRumors today. Scrolling down the page, I'm like:

"ok, cool - they announced the new headphones."

"cool - lots of colors, other info. Wonder how much they cost."

sees cost... puts away wallet.

"ah, WTF????"
 
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Folks here obviously aren’t familiar with the headphone marketplace. These aren’t out of line with other audiophile lineups. Whether or not they can keep pace in their price range is the question that needs to be answered.
That's greatly assuming these are anywhere near "audiophile" quality, as a) they're wireless, and b) Apple Music, which I would assume would be the music source of choice for someone plunking down $550 for Apple branded headphones, doesn't produce sound quality remotely high enough for that price—especially not with what competition they have i.e. Sony, Bose, B&O, etc. where the higher-tier of their wireless offerings are around $400 not-on-sale.
 
800+ comments on a thing that just got announced, I think this may be a record. I'm not surprised though, they do look eye wateringly expensive - even more pricey than the studio reference headphones I use for work. I guess if people were hoping the "xmas surprise" from Apple was going to be a cheap stocking-stuffer gift like Air Tags, this really isn't it.
 
Well this reaction seem very familiar, weren't folks jumping to conclusions when the Apple Silicon was first announced?

I'll be interested in seeing how these things get assessed by proper audiophiles, not YouTubers.

It feels like it's going to be the same debate as we have with the camera on a phone (and the M1 / 8Gb ram debate). Some purists will apply old term rules to new term products.

Old school enthusiasts are so caught up in arguing about the physics of light, sensor size etc that they completely ignore that handheld nightmode shots aren't possible on their $5,000 DSLR setup.

We are moving to an age where the algorithm is at least as important as the hardware. These appear to apply software enhancements to optimise sound quality. Each ear has the H1 chip, with lots of processing taking place to deliver a better sound quality, at least in principal and if you believe the marketing hype.

Whilst the price seems high, it's if the quality is exceptional then these will be reasonably priced. At the moment, we need to wait and see.
 
I've had these in my cart all morning. I just can't get over that stupid case and that they don't fold down more. These types of headphones are huge with travelers and these just seem to fail at being stuffed in a carryon. I'm gonna stick with my Sonys...decision made. I really wanted to like these, but I just can't.
 
597,25 Euro here in Europe.... this would be 723 USD for you in the USA.
I would love to pay the 549 USD which would be just 452,81 EUR at the moment 😂
In the Netherlands it’s EUR 629, which is around $761 at current exchange rates. That is including sales tax though.

I’m surprised by the lightning port. I think that might actually be a red flag for more people than Apple considers it to be, where competitors such as Bowers & Wilkins and B&O all use USB-C.
 
Well this reaction seem very familiar, weren't folks jumping to conclusions when the Apple Silicon was first announced?

I'll be interested in seeing how these things get assessed by proper audiophiles, not YouTubers.

It feels like it's going to be the same debate as we have with the camera on a phone (and the M1 / 8Gb ram debate). Some purists will apply old term rules to new term products.

Old school enthusiasts are so caught up in arguing about the physics of light, sensor size etc that they completely ignore that handheld nightmode shots aren't possible on their $5,000 DSLR setup.

We are moving to an age where the algorithm is at least as important as the hardware. These appear to apply software enhancements to optimise sound quality. Each ear has the H1 chip, with lots of processing taking place to deliver a better sound quality, at least in principal and if you believe the marketing hype.

Whilst the price seems high, it's if the quality is exceptional then these will be reasonably priced. At the moment, we need to wait and see.

Blimey, a sensible comment. I’m taking a screenshot of this for posterity. 😂
 
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In the Netherlands it’s EUR 629, which is around $761 at current exchange rates. That is including sales tax though.

I’m surprised by the lightning port. I think that might actually be a red flag for more people than Apple considers it to be, where competitors such as Bowers & Wilkins and B&O all use USB-C.
I agree somewhat. I don’t understand why all the “Pro” stuff other than iPhones, and now even the iPad Air use USB-C but they use Lightning on these? People who can afford $550 and want them from Apple a) probably already have lightning cables and b) if they didn’t, a few is a drop in the bucket.
 
Hmmmm... I don’t think anyone can say whether these are good or not until rtings.com reviews them but... the AirPods and AirPod Pros have terrible sound quality and these still run on the H1 which is... adequate.

Coupled with the high price + weight I’m not sure why a normal person would buy these instead of the Sony or Bose.
 
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