I hear it will have 2 (TWO!) 24/7 streaming radio stations... so that it can be TWICE as good.
If we embrace streaming, we burn more data. More data makes the partners that pay the subsidies for iPhone happier. So the value of streaming is first to the likes of AT&T, Verizon, etc. And once again, I'll point out that Apple innovations since iPhone seem to heavily revolve around data burn which, of course, is exactly what I would want from the innovative minds of Apple if I was AT&T, Verizon, etc and it was my subsidy model that was giving them most of their revenues & profits.
The value for us consumers is apparently centered in 2 things:
-access to any song any time we want it (and have a signal)
-new music discovery of songs we do not already own
If you own little-to-no music, you'll have access to almost all of it for $10/month. If you own lots of music you like, you may struggle with the "why rent vs. own?" dilemma.
The "it" thing is that this is APPLE's version of streaming music.
Why we care is that this is APPLE's version of streaming music.
Do we even care? Of course we do because this is APPLE's version of streaming music.
After about 500 posts of this being the worst WWDC ever and that this music part is a joke, the ADF will establish a platform to start building up the argument that Apple "did it right" while simultaneously inventing reasons why Spotify, Pandora, etc are all increasingly "stupid" especially by heavily zooming in on discrete things that can be done in Apple's app that are not as well done in the competitor's apps as if those are the most important benefits.
The best part of this announcement is probably that everyone can try it for free for 3 months and see if this is an innovation that needs to grow on us. This may be a case of expectations overly sky high meeting reality, so the trial will see if reality is good enough.