I've gotta say it, I'm torn.
The positive spin of course is that this thing is an engineering marvel, regardless of what functions other smart watches offer. It's made from premium materials and is constructed with the same attention to detail. The customisation is stunning, and truly gives a more traditional look to what is essentially a mini computer.
But revolutionary? Not quite.
To me this product lacks focus. I dare say it's almost too over-indulgent in the cosmetic details, for while I respect traditional timepiece design (and as we all know, there are plenty of iconic pieces), I don't see how 24k gold and other luxury materials are going to enrich peoples lives. Why does the back of the device even imitate the text of traditional watches, with things like "42mm case - 7000 series aluminium". You wouldn't expect to see "SSD flash storage - 16GB RAM" splurged on the case of a MacBook Pro, so what makes a wrist watch so different? Indulgence.
One of the complaints of many smart watches is that they complete tasks that could be done on a phone anyway, so to have similar functions on your wrist is needless, unless your daily activities call for them. The irony of course is that Apple releases
two larger iPhones, and touts how much more productive they are.
So if Apple is so passionate about doing "fewer things well", why wasn't this device designed primarily for health and fitness? I'm pretty sure that if they went down this avenue, they would have a product that while may not be as popular, would at least be more attractive to that audience because there is less of what's not needed and more of what is.
In addition, there would be less services that are essentially crippled on a tiny screen for the sake of pulling your wrist up.
Why would I want to check my flight on a watch when there's PassBook on the iPhone? It makes no sense at all.
Cook also played up the fact that "over 200 million people
can access the Apple Watch", purely because they already own a compatible iPhone. But why should the product be relegated to iPhone users when the data could be synced with a Mac or iPad? I know more elderly people that own an iPad than those who don't even own a smartphone.
One thing's for sure - this isn't the "watch for everyone". It surely has too much of a tech-stigma for most peoples tastes, and at what will equate to roughly £250, is an expensive add-on.
But then I could be entirely wrong...

I'm quite happy with my F-91, and that has the time, hourly chime, stopwatch, alarm, is waterproof and practically bombproof. Oh, it costs £6.99. And it looks roughly 5.6 million times cooler.