Again: are people not aware of the uses of "one more thing" in the past?Completely agree. OMT for iPhone, awesome. OMT for that streaming crap I don't care about, boring.
- Apple's return to profitability at MacWorld Expo San Francisco 1998
- iMac in colors at MacWorld San Francisco 1999
- 22-inch Apple Cinema Display at Seybold 1999
- AirPort base station and card after iBook introduction at MacWorld Expo New York 1999
- iMac DV, iMovie, and iMac DV special edition, October 1999
- At MacWorld SF 2000, Aqua was introduced. Jobs announced that he would continue at Apple permanently, dropping the "i" (for "interim") from "iCEO"
- Power Mac G4 Cube at MacWorld NY 2000
- PowerBook G4 at MacWorld San Francisco 2001
- 17-inch iMac G4 at MacWorld New York 2002
- Power Mac G5 at WWDC 2003
- 12-inch Aluminum PowerBook G4 at MacWorld 2003
- iPod Mini at MacWorld 2004
- iPod Shuffle at MacWorld 2005
- Fifth-generation iPod with video, announced at a press conference entitled "One more thing..."
- MacBook Pro at Macworld Expo 2006
- Movie sales at the iTunes Store in September 2006; a second "One more thing..." in the same presentation unveiled iTV (renamed Apple TV at Macworld 2007). A third "One More Thing..." introduced a live performance of "Waiting for the World to Change" by John Mayer.
- Safari for Windows beta at WWDC 2007
- Aluminum Unibody MacBook, October 2008
- Video camera and speaker in fifth-generation iPod Nano at the Apple Music Event in September 2009
- FaceTime video calling for the iPhone 4 at WWDC 2010
- Second-generation Apple TV running on iOS at the September 2010 Apple Music Event
- Revised MacBook Air at a press event, "Back to the Mac", in October 2010
- iTunes Match service at WWDC 2011
- Apple Watch announcement in 2014 by Tim Cook
- Apple Music at WWDC 2015.