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Yeah, I'm an Apple fan with multiple devices, but I feel the tag line for this event was a dangerous choice.

According to The American Heritage Dictionary of the English Language, 5th Edition, awe is defined as:
  1. A feeling of respect or reverence mixed with dread and wonder, often inspired by something majestic or powerful.
  2. The power to inspire dread.
  3. Dread.
I'll take awe as being something majestic and powerful for the context of this post, and state that I don't see anything that personally inspires awe. Given the recent public relations disaster that is Apple Intelligence, "Awe Dropping” concerns me, not only due to the overuse and often inappropriate use of the words awe and, more-so, awesome, but because the announced products today seem to be largely an iteration of what we already have.

A Ford Pinto resprayed from orange to blue, with new side mirrors, new hubcaps, a bigger radiator, brighter headlights, and a more efficient carby, don't inspire awe I don't believe, compared to a previous model. Absolutely, you would buy the new model, but only if you were coming from nothing. Using the tag line "Awe Dropping" was a mistake as I felt it meant we would see at least one product which would make us go wide eyed and say WOWWW! That didn't happen, sadly, so I wonder if this anticlimax will further tarnish the brands gloss...

Remember, I'm an apple fan, and love the brand, but I wanted to express my thoughts on what I see as another misstep rather than a correction.
 
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I actually like the blue and orange Colorways but am totally with you on the black. They need to have a Black option and have never NOT had one. Something tells me this is a weird executive decision. Guarantee that next year they will introduce a new black iPhone 18 Pro like it’s the best thing ever.

Next year I’ll be on Android.
 
Did they explain a reason for the bigger camera bump, and does it have reverse charging?
 
The EU forced Apple to implement third party stores etc. *You* are paying for that.
That is not what is happening here. They just kept the same price as last year but the dollar slipped significantly in this year. This just means extra profit for them.
 
I like the design. I especially like the larger battery and cooling. I saved my pre-order for the Deep Blue 17 Pro Max. Tired of my 15 Pro Max running hot.

I was adamant I was keeping my 15PM only last week, but my 15PM also gets ridiculously hot too, especially when taking lots of photos: seems to struggle/heat up more when using Portrait mode. I also like the photo software editing difference on my wifes 16 (although it also works on my 15 when pics are AirDropped)-and as the camera element is one of my biggest go-to's on my iPhone, the camera upgrades, the battery, cooling and easier software editing made me feel comfortable upgrading.
 
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I was adamant I was keeping my 15PM only last week, but my 15PM also gets ridiculously hot too, especially when taking lots of photos: seems to struggle/heat up more when using Portrait mode. I also like the photo software editing difference on my wifes 16 (although it also works on my 15 when pics are AirDropped)-and as the camera element is one of my biggest go-to's on my iPhone, the camera upgrades, the battery, cooling and easier software editing made me feel comfortable upgra
Is there really that big of an upgrade on the camera side? I though this is still the same sensor so only post processing is really "upgraded".
 
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Is there really that big of an upgrade on the camera side? I though this is still the same sensor so only post processing is really "upgraded".
Fair point-I get that it's not massive, but although I've always liked the camera on the 15PM, I've always found it lacking a little in some elements. Combine that with the heat it creates, which also adversely affects the battery, I was happy to move on. I did almost talk myself out of it though-I do love my 15PM-still an amazing phone. Mine still sits at 95% battery health despite it being used from Oct '23. Can't grumble at that!
 
So they have basically downgraded the Titanium 16 Pro to an aluminium model, wheeled out the smoke machine & mirrors & covered the abomination in dodgy colours. I wonder if the Vision Pro team were dragged over to the Iphone pro team to inject there incompetence into the 17 pro?
 
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The problem is the orange Pro is too close in colour to a Sainsbury’s plastic carrier bag over here in the UK for my liking.
 
That is not what is happening here. They just kept the same price as last year but the dollar slipped significantly in this year. This just means extra profit for them.
It means they'll recoup the costs the EU forced upon them.
 
Here’s a random other opinion:I was recently on the fence as to whether to wait for a new phone or buy a Sony rx100m7 for lightweight, travel photography. Nothing about the presentation yesterday convinces me I made the wrong decision in buying the Sony. I should state- I don’t shoot video and acknowledge that the iPhone is amazing for that. However, on the photos, I was unimpressed with the incredibly crunchy presentation they called amazing detail along with what they call “fusion camera“ which is basically digital crop. My gamble was camera now folded phone next year, and I think that works for me.

Just one more opinion on the pile, but it looks like an outstanding phone, just not enough camera for me to give up actual cameras, even a small one
 
Boy that is one ugly phone and sure made my decision to keep my current 15 much easier! Looks like it has an iTumor. Also crazy that despite the "plateau" it still has camera bumps lol. Truly the ugliest iPhone ever.
 
This thing is kinda fugly and how is it that the camera lenses still protrude that far despite a camera bump that is almost twice as big a previous models? WTF
 
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I'm kinda on the fence.

I like my launch month 13PM. Though it is now 4+ years old. While not thrilled with the look and colors of the 17, I do like the improved battery life and cameras. So if I do go forward, it looks like I will choose between the 17 and the 17PM.

Looks like about the only difference between the Pro and Pro Max version is screen size and battery size, correct? Decisions, decisions.
 
This thing is kinda fugly and how is it that the camera lenses still protrude that far despite a camera bump that is almost twice as big a previous models? WTF
The bump is there to house the "brains" of the iPhone so there more space everywhere else for more battery. I kinda see the logic here. If you are going to have a camera bump either way, may as well own that bump and go all the way, since you are going to get criticised either way.

It's classic Apple engineering at its best.
 
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I like how they make a big deal about Ceramic Shield, while in reality most people put it in a case and the case is now covering less of the back of the phone thanks to the big camera bump.

It's ugly. Apple stock is down. I think the company is out of ideas and just changing random stuff about the design to try and cover it up. And it's easy to make it worse by doing that.
 
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