Apple do you hear us loud and clear?!
This isn’t bravery.
This isn’t bravery.
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Apple Announces More Ads Coming to App Store Starting Next Week
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My personal observation:
Innovation at Apple clearly died with Steve Jobs.
Monetization at Apple gradually came with Tim Cook.
Congratulations. Without these ads Apple would obviously be doomed. (Yes, that was sarcasm…)
Since the inception of IAPs I have not purchased a single app/game that has IAPs.
The day the first ad appears on maps, the app will be deleted from my devices.
Innovation at Apple clearly died with Steve Jobs.
Monetization at Apple gradually came with Tim Cook.
Congratulations. Without these ads Apple would obviously be doomed. (Yes, that was sarcasm…)
Since the inception of IAPs I have not purchased a single app/game that has IAPs.
The day the first ad appears on maps, the app will be deleted from my devices.
I don’t disagree. But let’s go just one step further, to keep things interesting - you gave your answer for why additional ads. Now, why the need for additional profit?
It’s not like Apple is at risk of losing money on any given quarter, it’s not like Apple is young and growing and needs to reduce some risk by padding their coffers, and it’s not like Apple doesn’t have oodles of money already.
So why the need for additional profit?
Slave to success. Slave to shareholder growth expectations.
Apple is forced to 1) keep innovating, and 2) keep increasing efficiency of operations. 1) can be great for the customer!! 2) could too if it’s applied towards price reductions.
But also sadly if 1) and 2) aren’t enough, it’s time to 3) increase the squeezing of some things which either don’t seem to benefit the customer obviously and directly, and/or actually noticeably decrease the customers experience and/or enjoyment.
Here they are today.
Maybe this is a reflection of human nature to constantly need more, and we can rarely continually have a good thing. Apple is the young Hollywood starlet who gave joy to millions by her acting and aesthetics, but feels the need for unnecessary plastic surgery decades later in an attempt to appease the public, distracting for her core talent and chipping away a lot of her appeal.
Scary:what’s next? Ads when using your device in general? Subscriptions to use your device in general?
😱
In many ways, creating advertising stories around the apps will enhance the overall user experience. I'm excited to see how they implement this.
It’s the curse of the stock market. It’s not enough that you run a healthy business. You need continuous growth at all costs if you don’t want to see your share value drop.
It’s crazy.
I'm not sure about that.
On iOS devices you're really forced to use the App Store and thus see the ads. On a computer the same is not true.
It’s more in the scenario that you search for “lunch near me” or something that the ads make sense.
I can’t remember the last time when I just browsed the App Store or its recommendations. IAP killed games on the store a decade ago, and advertising in the free apps is obnoxious. Subscription models are killing what’s left. Now, even more advertising in the store itself. Apps on smartphones are no longer fun. “There’s an App for that!” Yeah, probably, and it’s likely garbage.
But yet it doesn’t. When I search for something in a browser or map, I want a fair shot at all results so I can choose the best option for me. Not the best option apple or google gets paid for.
I don't think anyone can block the ads any more than they can block the today's recommendation article from showing up on the first page of the App Store. It will likely take its place and be virtually indistinguishable from Apple's own editorial articles.
As for why Apple is doing this, yes, there is money to be made, but in the years that I have used Apple products and followed Apple and tried to glean a deeper understanding of why they do the things they do, I realise that it's not really money / profits that drives Apple, but the desire for control.
More specifically, I believe Apple wants to regain editorial control of the App Store, rather than leave it to third party advertising platforms such as Facebook. Like many people said here, they typically find an app being recommended on a website like Macstories, or it is pushed to them as a Facebook or Tumblr ad, which then kicks them into the App Store.
We know that Apple is obsessed over the user experience in their products (part of the reason why we don't get third party watch faces), and I imagine Apple must feel frustrated that they have no control over which ads are popular because until the introduction of ATT, this was determined by how much money companies were willing to spend on ads on other platforms.
And at the same time, I am supportive of Apple getting into ads because I believe that Apple is in the unique position to offer a solution that can serve developers and businesses while also protecting customers in terms of data privacy and security. We know that advertising companies such as Facebook remain completely unrepentant and have shown that users are never going to have a choice of opting out of being tracked.
Moving forward, I expect to also eventually see ads in Maps and Podcasts (not that I ever use the latter, but evidently, over 60% of iOS podcast users do). In both cases, ads can play a vital role in supporting businesses / developers in their quest to find customers. From a customer perspective, the big benefit is found with not having one’s privacy invaded in order to receive personalized ads.
Let's see how it works next week!
As for why Apple is doing this, yes, there is money to be made, but in the years that I have used Apple products and followed Apple and tried to glean a deeper understanding of why they do the things they do, I realise that it's not really money / profits that drives Apple, but the desire for control.
More specifically, I believe Apple wants to regain editorial control of the App Store, rather than leave it to third party advertising platforms such as Facebook. Like many people said here, they typically find an app being recommended on a website like Macstories, or it is pushed to them as a Facebook or Tumblr ad, which then kicks them into the App Store.
We know that Apple is obsessed over the user experience in their products (part of the reason why we don't get third party watch faces), and I imagine Apple must feel frustrated that they have no control over which ads are popular because until the introduction of ATT, this was determined by how much money companies were willing to spend on ads on other platforms.
And at the same time, I am supportive of Apple getting into ads because I believe that Apple is in the unique position to offer a solution that can serve developers and businesses while also protecting customers in terms of data privacy and security. We know that advertising companies such as Facebook remain completely unrepentant and have shown that users are never going to have a choice of opting out of being tracked.
Moving forward, I expect to also eventually see ads in Maps and Podcasts (not that I ever use the latter, but evidently, over 60% of iOS podcast users do). In both cases, ads can play a vital role in supporting businesses / developers in their quest to find customers. From a customer perspective, the big benefit is found with not having one’s privacy invaded in order to receive personalized ads.
Let's see how it works next week!
It clearly did not.
No the ability to run apple at a greater scale came with Tim Cook.
Ok, that’s you.
Ok, within your rights. Use an alternative navigator.
See ads for Microsoft services baked into windows.
Agree with everything you said, except I doubt many people beyond these forums believed the “environmental” non-sense.
It still blows my mind they claimed it was for the environment while at the same time pushing an extremely energy-inefficient wireless charging suite of accessories that will directly lead to greater energy usage (and waste).
I doubt many dont believe the profit $$$ only motive and with glaciers melting do believer it’s to help the environment.
Not this nonsense again. Wireless charging is a standard. Cars, businesses have wireless charging pads. My office has them scattered throughout. My car has one. You gonna tell me the car uses more gas if I wireless charge. Not only that reverse charging is possible though these coils.(obviously not iPhones today). Additionally there is cleaner energy on the grid.
No matter how you can try to spin it, the less unnecessary cables and bricks manufactured the better. (Hello Brazil)
Now if only there was a way to install apps without having to use a App Store; such as that tracks your purchases and recommends things for you to buy…..
Oh wait there is, it’s called sideloading - or on Macs its just simply called running an installer package.
Apple requires you to use the App Store to install all iOS apps to protect us and our phones against malicious actors…. Ok sure. Who now protects our purchase history from being used to sell to me in a invasive way I don’t want to be sold to, in a place I am REQUIRED to shop in if I want to expand the feature set of the device I have?
Apple, can you enable “Side loading” now please before either anti trust legislation or the European Union requires you to?
And also, we badly need to repeal all parts of the Digital Millennium Copyright Act that make it illegal to modify and reverse engineer firmware of devices we have paid for. It only allows corporations to sue us to protect their market positions.
Oh wait there is, it’s called sideloading - or on Macs its just simply called running an installer package.
Apple requires you to use the App Store to install all iOS apps to protect us and our phones against malicious actors…. Ok sure. Who now protects our purchase history from being used to sell to me in a invasive way I don’t want to be sold to, in a place I am REQUIRED to shop in if I want to expand the feature set of the device I have?
Apple, can you enable “Side loading” now please before either anti trust legislation or the European Union requires you to?
And also, we badly need to repeal all parts of the Digital Millennium Copyright Act that make it illegal to modify and reverse engineer firmware of devices we have paid for. It only allows corporations to sue us to protect their market positions.
Apple gets worse every year. This will just be the beginning. Wait and see.
Probably any company promoting an app that is currently spending a fortune on high-cost / low conversion Google ads and SEO.
Advertising in-store with single click download is most likely going to save them a bundle in marketing costs.
Wrong. Ads in a few places does not equate to ads popping up everywhere on your phone. Apple isn't ignorant.