It’s a rendering, it’s not a BMW or anything in the graphic.For anyone wondering why BMW isn’t on that list, reason is most likely because they can’t source the chips at the moment, so they’ve been shipping cars without CarPlay and promising to upgrade the infotainment system when they can get the chips in. For those wondering, yes that is a BMW shown in the graphic, and I’m 99% sure BMW will be getting this new CarPlay too, just not yet. When the chip shortage levels out, I’m sure they’ll sign on.
There’s no way to know if BMW will sign on at this point and usually BMW is front and center with Apple features, going back to iPod integration when they had the 30 pin cable and controls for the iPod. This is going to be a 2 year journey until we see cars with this Carplay concept and I don’t know if the chip shortage will still continue for 2 years, but it could.
Regardless of chips though, I’m sure there’s hesitance from carmakers, potentially including BMW, of trading their, I don’t know, distinctiveness, autonomy, etc, to Apple and so they will want to stick to their own gauges and climate controls. Some of them really stuck it out to not put in Carplay at all (and Android Auto), and Tesla continues to stick it out. Toyota was really against Carplay but then added it years after others did, they claimed their apps suite was better, Entune, but it wasn’t. I bet there’s a huge concern about Apple dictating more and more of car electronics, and there are those who won’t like it. And it wouldn’t surprise me if BMW internally said this is too far for them.
Similarly there’s resistance to Android Automotive, which is Google’s full blown car OS, which has been widely praised for being a smooth system and available with Android apps, but only really GM and Volvo have adopted the full blown Google Automotive Suite version which has Play Store and Google Maps. You would think car makers would want to push straight up Google Maps in the car because it’s a user favorite, but they don’t want to give up things like data analytics.
But that’s just how things are. Excellent systems like Android Automotive or the new Carplay are getting serious pushback because both are commodifying car electronics and they don’t like that.