Really, Apple? Can't you apply your bezel-shrinking prowess to this device? I mean, take off the bezels and you have a jacket-pocket-sized device that will be hugely useful to lots of people! Thing is, I'll probably buy one because I need a device in this form factor, but what a missed opportunity to do something truly exciting.
The new iPad mini retains the exact same dimensions as the iPad mini 4 and I am sure there are many out there in the world who are grateful that they will not need to buy another $50-$200 worth of accessories, mounts, etc to accommodate yet another new form factor.
The mini is a niche product (compared to the 9.7” iPad) and there are many vertical markets where having the consistency in form factor will make it easier to sell into those vertical markets and into corporate accounts. This is Apple’s way of tacitly accommodating Enterprise customers and IT departments who are ready to deploy new iPads (not Pros) en masse, but whose budget will not allow for new cases, stands, third party and specialty add-ons that could be needed if Apple had changed up the chassis and/or moved to USB-C. I view the new mini, new iPad Air and existing 9.7” iPad as those devices likely to meet 90% of the demands of consumers, vertical markets (dining, hospitality, equipment monitoring, utilities, etc) and Enterprise (sales and marketing, mostly).
We lament Apple not caring about Enterprise to grow their market share, which requires a slower pace and more rigid sales and lease cycles, but then complain that they missed an opportunity to create something truly exciting, which they did already - the 2018 iPad Pros. Thankfully, Apple has a lot of smart people who can separate the signal from the noise. If they didn’t, they would be curled up in the fetal position after reading the majority of the post on these forums.