Apple Announces October Event for Macs: 'Scary Fast'

[MacRumors]

Apple today announced its second fall event of 2023, with the online event set to be held on Monday, October 30 at 5:00 p.m. Pacific Time. Apple's October event will be about the Mac, and the company is expected to refresh several Macs in the lineup. Apple's Events website features an Apple logo on a black background that morphs into the Mac Finder icon, confirming the event's Mac focus.

As with prior events, this October event will be prerecorded, and it will be held online only with no in-person component.

Mac rumors have been confusing in recent months, but there are several possibilities. We could see a refreshed version of the 24-inch iMac, as that machine is still using an M1 Apple silicon chip. Bloomberg's Mark Gurman has said not to expect a MacBook Air refresh, but the 13-inch MacBook Pro, 14-inch MacBook Pro, and 16-inch MacBook Pro could potentially get new chips.

It is not clear if the refresh will focus on new M3-series chips, but depending on what's being overhauled, we could see the iMac and the MacBook Pro models adopting the 3-nanometer M3 chip lineup.

Subscribe to the MacRumors YouTube channel for more videos.​

Given the confusion surrounding the Mac lineup right now, this is one of the more mysterious events we've had, though we are likely to hear more as October 30 approaches.

Apple plans to stream the event live on its website, on YouTube, and through the Apple TV app. For those unable to watch, MacRumors will be providing full event coverage on MacRumors.com and the MacRumorsLive Twitter account.

Article Link: Apple Announces October Event for Macs: 'Scary Fast'

 

[abatabia]

If it’s an event, I guess M3 here we come.

 

[VisceralRealist]

And some of you had the audacity to doubt the great Mark Gurman. 😤

 

[nicho]

Given the confusion surrounding the Mac lineup right now, this is one of the more mysterious events we've had, though we are likely to hear more as October 31 approaches.

I think that's pretty certain, with this event being the day before October 31...

 

[breather]

M3 iMac or bust.

 

[Nik]

The confusion was created on purpose to flush out leakers, by giving certain people specific [wrong] info which would expose the sources.

 

[zilchfox]

Oh boy here we go.

 

[TSE]

M3 coming. Amazing!

 

[ThatGuyInLa]

I still think it's M2 only for iMac. I cannot see them launching a new M3. 1. This year. 2. In an iMac. I know what the rumors have been saying. It just doesn't track, historically.

 

[mrat93]

A nighttime event?? Wild!

 

[gpat]

Oooooh snap. Didn't see that coming.

 

[sfwalter]

weird time, not the normal 10:00am PST. I wonder if its because this event was rushed at the last minute?

 

[dannyyankou]

Clever invite with Halloween the next day

 

[sw1tcher]

Called it. And I didn't even flip flop like Mark Gurman did.

 

[goonie4life9]

Here we go with the tutti-fruitti, phoney-baloney, plastic banana, good time rock-n-roll Apple PR hype, using pre-recorded videos with over-the-top, hyperbolic scripts and “most powerful,” “most efficient,” “best ever,” etc. nonsense (as if Apple would release an inferior product). It’s like Apple has to over-sell because they don’t believe in their own products.

 

[Kissmo1980]

Aaaahh another event that makes you machines older
Love and hate relation with these events 😀

 

[reallynotnick]

I still think it's M2 only for iMac. I cannot see them launching a new M3. 1. This year. 2. In an iMac. I know what the rumors have been saying. It just doesn't track, historically.

No way are we getting an event titled Scary Fast to update an iMac to an over a year old chip.

We are getting M3, or some crazy M2 Ultra Duo.

 

[Nik]

Given that there is a dedicated event I think the chances are high that the entire Mac lineup gets the M3 simultaneously… or something else is in the cards. Otherwise they won't have much to talk about to make it a dedicated event in the first place.

 

[tomtad]

https://www.macrumors.com/2023/10/20/no-new-macs-or-ipads-expected-rest-of-2023/

We have a winner.

One thing I do hope we get is with the transition to USB C we finally get a redesigned Magic Mouse

 

[ersan191]

A streamed event seems like more than just spec bumps to me.

 

[GMShadow]

No way are we getting an event titled Scary Fast to update an iMac to an over a year old chip.

We are getting M3, or some crazy M2 Ultra Duo.

M2 Ultra Turbo.

 

[sw1tcher]

It is not clear if the refresh will focus on new M3-series chips, but depending on what's being overhauled, we could see the iMac and the MacBook Pro models adopting the 3-nanometer M3 chip lineup.

If the event is being called "Scary fast," what else would it be other than an M3 chip? The M2's been out for over 1 year and we already have an M2 Pro, M2 Max, and M2 Ultra.

 

[nfl46]

Awe. I love it. That's 8PM Eastern time so a nighttime event for us. That's pretty cool. Lol.

 

[Jack Burton]

Just trying to hold out for the next mac mini update for work.

My 2017 MBP is holding on for dear life.

 

[jz0309]

Event? Scary fast? Welcome M3!