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Given the underwhelming iPad announcements last week, I expect nothing at all other than perhaps USB-C mice and keyboards to keep up with the same trend of non-news.
 
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Apple is likely planning a Mac-related launch event this month that will take place on either Monday, October 30 or Tuesday, October 31, according to Bloomberg's Mark Gurman.

The well-connected reporter's prediction is based on information obtained from sources with apparent knowledge of Apple's plans, as well as the fact that some existing Mac models are in short supply online and at Apple retail stores.
So there was going to be an event. Then there wasn't going to be an event. Now there's going to be one again?

Geez. Make up your mind?
 
I think you mean that all the rumor-monkeys were underwhelming.
I'm in the market for an iPad Air and would have liked to see an updated model, but everything is a rumour until it's actually announced, so I did this to myself on this one.
 
And yesterday, a rumour that no new Mac would be released in 2023...

Honestly, Apple's succeeding at being more secretive than before. Rumours spark from more places than ever before, but they don't converge as much as they used to do.
 
Can you imagine if Apple must as much effort into removing the MacBook notch as they have into Vision Pro?

Can you imagine that using a MB within Vpro could be notch-less for those who hate it or notch-full for those who love it. Eliminate the notch, add one to the other 3 sides, size up the notch to be much bigger, make the notch any color, slide the notch down to become the island, expand the island to become a continent, earthquake the island to sink it into the sea, volcano the sunken island to make it rise again, dedicate a screen to nothing but 1+ notches or islands, etc. ;)

Joking aside: while it can certainly NOT feel like it sometimes, I'm completely confident Apple can do more than 1 thing at a time. Efforts with Vpro and efforts with notch/island are likely different people responsibilities. Apparently, there's anywhere from hundreds to a part-time temp working on the rumored car... for towards a decade now. Stuff has progressed in that decade just fine.
 
For the entire range(s) of M1 and M2 Macs, Apple has consistently led with the lowest end Macs, with the lowest end "plain" M chips of each respective generation, and ended with the highest end, most powerful Macs with the most powerful chips of each respective generation.

Baiting consumers initially with a "new, best ever" plain M3 Macs, like Air, 13" Pro, 24" iMacs, and then not offering any M3 Pro or better M3 Mac for the next 3-6 months serves to maximize sales of M3 Macs that would be (comparatively) unimpressive and low value/$ if they stood next to the Macs with M3 Pro, Mac and Ultra.

If Apple switches this up and serves up M3 Pro, Max or Ultra Macs among the first M3 offerings, then they've completely changed their sales strategy for Mac.

Not impossible. But altogether extremely unlikely.

There is no pattern to be gleaned in 2 occurrences of anything. Flip coin: heads. Flip coin again: heads again. I proclaim that all coin flips forever after will be heads. Who wants to bet the farm on that certainty?

We can't even confidently say the next chip will be called M3. It seems likely since the first had M1 painted on top and the second had M2 but painting letters & numbers on top means that anything could be painted. I recall when Prince went from Prince to <symbol> (formerly known as Prince) and then back to Prince again. Or Mac OS-X had plenty of numbers ahead of it but one year it became 11 and then 12, etc.

I see all these guys posting WHEN new Macs will launch based on a time-based pattern of M1 to M2. They are confident in only a single iteration. And yet, if M3 hits this month, a lot of that math is going to be WRONG. And if M3 is time-math EARLY, the "jump to a conclusion" pattern-seekers in few iterations should then notice an accelerating pace of generational jumps. Extrapolate that out and a future M11 or so will have to launch almost before M10 as the months between iterations shrink to 0. New M-series chips every day! Hooray!

There is no "consistency" yet because 2 iterations of anything doesn't imply anything with confidence. Now, roll on to about M5 or so and 5 iterations that religiously repeat would be a strong predictor of M6... or maybe whatever is painted atop it: N1 or CooCooKuChoo 12.5B.

History implies that Apple develops base chip and then builds UP to Ultra. But that too is an observation in only 2 iterations. Apple could design Ultra first and subtract it DOWN to base chip... like building Macs capable of lots of RAM & SSD but then fleshing out a minimal specs one for a "starting at..." price. I'm towards 0% that iPhone design begins with base iPhone and then builds UP to Pro Max. I bet it's either simultaneous dev tracks or lean towards them working out the one they wish all would buy to maximize profit and then chopping that one down to hit a more attractive "starting at...".

After only 2 iterations of M-series, it could be the same in spite of what we've seen to this point: "OK, we now have...
  • Mx all worked out. Let's add to it to yield the PRO, then more for MAX, then stick to MAXes together for Ultra."
  • Mx Ultra all worked out. Let's split it into 2 for MAX and then subtract from MAX to yield PRO and substract more for base Mx."
Each seems about as plausible if we think the work is sequential. My guess is that all 4 are in parallel development like I bet all iPhones are in parallel development.

Yes, based on when they've launched so far, it certainly looks like it's sequential starting with the base chip. But now that we're coming up on third generation maybe they've refined how to make 4 tiers- like modern iPhone- instead of only 1 tier at a time- like original iPhone.
 
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For the love of all that is good and decent, launch an updated 27" iMac (Non-Pro) or a new 32" iMac (Non-Pro) sometime soon!

Don't check that magic 8 ball for those.

But I'll hope with you... for you. However, I wouldn't expect historical "value" pricing for those if they do. In all scenarios, I think "starting at" builds UP from ASD pricing. In no scenario can I foresee "whole iMac 27" resurrection costing about the same as ASD with stand option.

In short: I think "starting at (about) $1699-1999 is HISTORY for an iMac "bigger" and that best hope with a base M-series chip MIGHT... MIGHT be starting at $2999. And I suspect those specs will be too little for anyone in the know, so upping too little RAM and too little (or "half speed") SSD will then get iMac "bigger" margin into the target range desired by the Corp.
 
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Finally:

imac studio.jpg
 
Another vote for that. I'd love to be able to add iCloud as another backup destination in Time Machine.

Buy another big storage local drive for so much less money... or buy 2 more for so much less money. Store one offsite and regularly swap one onsite with the offsite one for almost the same level of security for much less cost. TM works fine backing up to several drives. Owning your own cloud is much cheaper than renting space on Apples. The huge savings over time can buy you entirely new "expensive" Apple tech devices. Check the math yourself.
 
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I am just about to buy a Mac Studio M2 Ultra. Surely an update after only a few months can't be on. Though I have seen reductions in the UK for this machine of £200 & £400.

There are always new updates coming. That one has been out for a while. If you want to maximize your time on "latest & greatest" you buy on day 1 of launch. There's no "deals" on launch day, so you pay full price. By the time good deals start showing up, it's been out for some time and thus we are closing in on the next iteration.

The Ultras are the most powerful Mac. It should be a powerhouse throughout it's approx. 7-year window until Apple vintages it. If you need it, buy now. If you don't actually need it, wait for M3 Ultra. If you want to be at the pinnacle for the longest-possible time, buy M3 Ultra on launch day at full price.
 
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If M3 in new iMac, I think MBs with M3 must launch too. Else, with only one Mac on "latest & greatest" I would think it would hurt holiday sales of all other Macs more than the one could compensate. And Vpro seems like it would have to be updated to M3, as I just can't imagine it being rolled out still months from now with "old technology."

Assuming revenue maximization strategy in the most lucrative quarter, my guess remains M2 in new iMac... but if there is an "event" instead of a press release, that seems like it needs to be more than M2 iMac. Hard to imagine revised MBs in display only but still on M2 SOCs... but also hard to imagine M3 with M3 PRO & MAX all hitting together given the scarcity of rumors.

Would Apple update the base Macs to M3 now going into the holidays, basically leaving the pricier-but-popular Mx PRO & MAX-based Macs for 2024? Such a move would shout to those wanting Mx PRO Macs and better to WAIT instead of "buy now" in a very tangible way. Once one sees M3s have arrived, they know that M3 PRO & MAX will soon follow.

Can the wonder product "now with M3" launch 3-6 months AFTER M3 has been introduced, alongside announcements of M3 PRO & MAX and be as exciting? Conceptually, M3 excitement would cool by the Vpro launch, to be revived by PRO & MAX versions... but those would- presumably- NOT be in Vpro launching around the same time... or later.

Are mulitple treats incoming... or is this a Halloween trick?

100%.

Press release = M2
Event = M3
 
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Maybe the iMac, but the MBPs? That would be quite the surprise. We weren't supposed to see those until next summer I thought? Isn't TSMC supply constrained on 3nm process? I had been thinking I would upgrade from Intel when the M3 Pro/Max comes out, but I may just wait until the M4 Pro/Max if it's coming out this early.
 
Historically, event notice would go by about today/tomorrow at the latest. But nothing really stops Apple from sending event notices up to the day before... especially if the event is a REMOTE one instead of an on-site one. If the travel requirements to attend are cut down to only plopping down in front of a screen wherever you are, the historical driver of 7-10 days notice is marginalized down to only stirring up some added press to start more actively talking about something new coming from Apple on <date>. No flights & hotels to book. No travel schedules to clear. Etc.

That can work just about as well with 6-days notice, 5-days notice, etc. Less time guessing & hoping before = more time gushing or wailing after. If this is only a press release-worthy update, no need over-jacking fantasy expectations going into the launches... to then crash with disappointment if it's just modest updates of SOCs in iMac and some iPads.

"I hear the new iMac can make pizza", "I hear gourmet pizza", "I hear it's best pizza ever", "I hear the new iMac makes an entire Italian buffet", "I hear it can make tacos too", "best tacos ever"........... "I hear the new iMac comes with supermodels who can make the best tacos ever and then serve them to the iMac owner", "best supermodels ever"... etc.

And then the event hits and a bunch of nerds hungry for supermodel-served Tacos & Italian buffet come crashing back to Earth with "all new M2 iMac... now ALL of our Macs have our latest & greatest tech... just in time for the holidays: buy now!"
 
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100%.

Press release = M2
Event = M3
Yep. No way they launch a new Mac chip architecture without an event. But no M3 would leave things in a weird place, with a (ridiculously late in the day and something that could have easily been launched earlier in the year) M2 iMac and MacBook Pro refreshes without new processors to differentiate them from the current models.
So if they do launch with no M3 chips and more power efficient displays they will need something else to distinguish them otherwise how would you know what the hell you were buying? A current one with a less efficient display and slightly worse battery life or an updated one with efficient display and better battery life? Buying from Apple directly would guarantee you an updated one but what about all other retailers with the current model in stock? It would be a cluster**** but a solely theoretical one as Apple simply wouldn't do it. So they would also need to upgrade storage, RAM or both - 16GB to 24GB, 32GB to 48Gb, 512GB to 1TB, 1TB to 2TB, etc. And then leave the storage and RAM as is with the M3 models.
 
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IF, if there’s an event, we’d get M3, which i doubt given where N3E is right now.
No M3, no event, just press release.

At this point, anything seems possible but between Kuo and Gurman one will lose credibility…
 
Historically, event notice would go by about today/tomorrow at the latest. But nothing really stops Apple from sending event notices up to the day before... especially if the event is a REMOTE one instead of an on-site one. If the travel requirements to attend are cut down to only plopping down in front of a screen wherever you are, the historical driver of 7-10 days notice is marginalized down to only stirring up some added press to start more actively talking about something new coming from Apple on <date>. No flights & hotels to book. No travel schedules to clear. Etc.

That can work just about as well with 6-days notice, 5-days notice, etc. Less time guessing & hoping before = more time gushing or wailing after. If this is only a press release-worthy update, no need over-jacking fantasy expectations going into the launches... to then crash with disappointment if it's just modest updates of SOCs in iMac and some iPads.

"I hear the new iMac can make pizza", "I hear gourmet pizza", "I hear it's best pizza ever", "I hear the new iMac makes an entire Italian buffet", "I hear it can make tacos too", "best tacos ever"........... "I hear the new iMac comes with supermodels who can make the best tacos ever and then serve them to the iMac owner", "best supermodels ever"... etc.

And then the event hits and a bunch of nerds hungry for supermodel-served Tacos & Italian buffet come crashing back to Earth with "all new M2 iMac... now ALL of our Macs have our latest & greatest tech... just in time for the holidays: buy now!"
Well, not only the “press/reporters” have calendars, also us Apple consumers, so imho IF event, it’ll be announced today/tomorrow…
 
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If they want to simplify their supply chain, moving everything to M3 and dropping the M1/M2 would make a lot of sense.
 
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