Given the underwhelming iPad announcements last week, I expect nothing at all other than perhaps USB-C mice and keyboards to keep up with the same trend of non-news.
I think you mean that all the rumor-monkeys were underwhelming.Given the underwhelming iPad announcements last week, I expect nothing at all other than perhaps USB-C mice and keyboards to keep up with the same trend of non-news.
So there was going to be an event. Then there wasn't going to be an event. Now there's going to be one again?Apple is likely planning a Mac-related launch event this month that will take place on either Monday, October 30 or Tuesday, October 31, according to Bloomberg's Mark Gurman.
The well-connected reporter's prediction is based on information obtained from sources with apparent knowledge of Apple's plans, as well as the fact that some existing Mac models are in short supply online and at Apple retail stores.
I'm in the market for an iPad Air and would have liked to see an updated model, but everything is a rumour until it's actually announced, so I did this to myself on this one.I think you mean that all the rumor-monkeys were underwhelming.
Can you imagine if Apple must as much effort into removing the MacBook notch as they have into Vision Pro?
For the entire range(s) of M1 and M2 Macs, Apple has consistently led with the lowest end Macs, with the lowest end "plain" M chips of each respective generation, and ended with the highest end, most powerful Macs with the most powerful chips of each respective generation.
Baiting consumers initially with a "new, best ever" plain M3 Macs, like Air, 13" Pro, 24" iMacs, and then not offering any M3 Pro or better M3 Mac for the next 3-6 months serves to maximize sales of M3 Macs that would be (comparatively) unimpressive and low value/$ if they stood next to the Macs with M3 Pro, Mac and Ultra.
If Apple switches this up and serves up M3 Pro, Max or Ultra Macs among the first M3 offerings, then they've completely changed their sales strategy for Mac.
Not impossible. But altogether extremely unlikely.
Those colorful Macs would look awful with dark bezels. Even if they did a matching tone color with the chin, it would look cheap. I wouldn't mind pinstripes though.Maybe they'll do away with those stupid, ugly white bezels. Yuck.
For the love of all that is good and decent, launch an updated 27" iMac (Non-Pro) or a new 32" iMac (Non-Pro) sometime soon!
Don’t we love a rumor which will be confirmed or debunked within a week? 😄
Another vote for that. I'd love to be able to add iCloud as another backup destination in Time Machine.
I am just about to buy a Mac Studio M2 Ultra. Surely an update after only a few months can't be on. Though I have seen reductions in the UK for this machine of £200 & £400.
If M3 in new iMac, I think MBs with M3 must launch too. Else, with only one Mac on "latest & greatest" I would think it would hurt holiday sales of all other Macs more than the one could compensate. And Vpro seems like it would have to be updated to M3, as I just can't imagine it being rolled out still months from now with "old technology."
Assuming revenue maximization strategy in the most lucrative quarter, my guess remains M2 in new iMac... but if there is an "event" instead of a press release, that seems like it needs to be more than M2 iMac. Hard to imagine revised MBs in display only but still on M2 SOCs... but also hard to imagine M3 with M3 PRO & MAX all hitting together given the scarcity of rumors.
Would Apple update the base Macs to M3 now going into the holidays, basically leaving the pricier-but-popular Mx PRO & MAX-based Macs for 2024? Such a move would shout to those wanting Mx PRO Macs and better to WAIT instead of "buy now" in a very tangible way. Once one sees M3s have arrived, they know that M3 PRO & MAX will soon follow.
Can the wonder product "now with M3" launch 3-6 months AFTER M3 has been introduced, alongside announcements of M3 PRO & MAX and be as exciting? Conceptually, M3 excitement would cool by the Vpro launch, to be revived by PRO & MAX versions... but those would- presumably- NOT be in Vpro launching around the same time... or later.
Are mulitple treats incoming... or is this a Halloween trick?
Yep. No way they launch a new Mac chip architecture without an event. But no M3 would leave things in a weird place, with a (ridiculously late in the day and something that could have easily been launched earlier in the year) M2 iMac and MacBook Pro refreshes without new processors to differentiate them from the current models.100%.
Press release = M2
Event = M3
Well, not only the “press/reporters” have calendars, also us Apple consumers, so imho IF event, it’ll be announced today/tomorrow…Historically, event notice would go by about today/tomorrow at the latest. But nothing really stops Apple from sending event notices up to the day before... especially if the event is a REMOTE one instead of an on-site one. If the travel requirements to attend are cut down to only plopping down in front of a screen wherever you are, the historical driver of 7-10 days notice is marginalized down to only stirring up some added press to start more actively talking about something new coming from Apple on <date>. No flights & hotels to book. No travel schedules to clear. Etc.
That can work just about as well with 6-days notice, 5-days notice, etc. Less time guessing & hoping before = more time gushing or wailing after. If this is only a press release-worthy update, no need over-jacking fantasy expectations going into the launches... to then crash with disappointment if it's just modest updates of SOCs in iMac and some iPads.
"I hear the new iMac can make pizza", "I hear gourmet pizza", "I hear it's best pizza ever", "I hear the new iMac makes an entire Italian buffet", "I hear it can make tacos too", "best tacos ever"........... "I hear the new iMac comes with supermodels who can make the best tacos ever and then serve them to the iMac owner", "best supermodels ever"... etc.
And then the event hits and a bunch of nerds hungry for supermodel-served Tacos & Italian buffet come crashing back to Earth with "all new M2 iMac... now ALL of our Macs have our latest & greatest tech... just in time for the holidays: buy now!"