Apple Announces October Event for Macs: 'Scary Fast'

[canyonblue737]

Apple today announced its second fall event of 2023, with the event set to be held on Monday, October 30 at 5:00 p.m. Pacific Time. This October event is expected to focus on the Mac, and Apple is expected to refresh several Macs in the lineup.

As with prior events, this October event will be prerecorded, and it will be held online only with no in-person component.

Mac rumors have been confusing in recent months, but there are several possibilities. We could see a refreshed version of the 24-inch iMac, as that machine is still using an M1 Apple silicon chip. Bloomberg's Mark Gurman has said not to expect a MacBook Air refresh, but the 13-inch MacBook Pro, 14-inch MacBook Pro, and 16-inch MacBook Pro could potentially get new chips.

It is not clear if the refresh will focus on new M3-series chips, but depending on what's being overhauled, we could see the iMac and the MacBook Pro models adopting the 3-nanometer M3 chip lineup.

Given the confusion surrounding the Mac lineup right now, this is one of the more mysterious events we've had, though we are likely to hear more as October 30 approaches.

Apple plans to stream the event live on its website, on YouTube, and through the Apple TV app. For those unable to watch, MacRumors will be providing full event coverage on MacRumors.com and the MacRumorsLive Twitter account.

Article Link: Apple Announces October Event for Macs: 'Scary Fast'

It HAS to be the basic M3 chip in all these products. The MacBooks already have M2, so if they get updated it will be M3, and the iMac if just updated to M2 over a year late… it wouldn’t warrant an event. They want an event because they plan on explaining the M3 etc. and then launching the products with it.

 

[till]

I'm now inclined to believe the rumor that the M3 Pro/Max are coming before the M3. Which would be more in line with how AMD, NVIDIA, etc release high-end chips first.

 

[klrobinson999]

Bring it on! Though I'm patiently awaiting a larger-screen iMac. Though what is with the 8pm EST time frame?

 

[dgdosen]

This makes me think that these are all spec updates - as I'd think Ming Chi Kuo would have better knowledge if the supply chain went through major disruption...

 

[eilavid]

5 PM? that's past midnight in Europe! the hell?

 

[Adelphos33]

“Scary fast” suggests something more than just an M2 update to the iMac. Either the M2 Pro is added to the computer, or, more likely IMO, M3.

Also, 8 PM ET?

 

[tipoo]

"Scary Fast" is positive for it not just being a boring M2 and M2 Pro drop in for the iMac. Hope we see M3 and M3 Pro in the iMac and M3 Pro and Max in the Macbook Pros. Oddly sounds like the Air with the base M3 is behind the rest this year but maybe that's to line up the 13" and 15" updates.

 

[Tuck_]

Very excited - my computer is nearly 9 years old and its showing its age. Time for a change.

 

[Jamie's_Tech]

Wow, is that 1am UK time? First in a while I will miss!

 

[Kylo83]

what time is that in the UK

 

[yayarod]

The title says it all: Scary fast. It's absolutely clear that Apple will introduce the M3 chip. The guess is on what Mac models. A M3 iMac will be introduced for sure, at least. And one more thing: USB-C keyboard, mouse and trackpad for the new iMacs and for the rest of us. Finally!

 

[tomtad]

Wow, is that 1am UK time? First in a while I will miss!

Good spot. Is this the first Apple event ever to break from the 10am start time?

 

[Lounge vibes 05]

plastic banana

that’s unapologetically plastic banana to you

 

[jz0309]

5pm PDT, interesting, my guess is half hour max…

 

[TheAppleFan2004]

Love how we're getting an evening event, which coincides with the theme of "Scary Fast" and Halloween just around the corner. I'm really excited to see what they come up with; hopefully the long-awaited M3 iMac and some iPads.

 

[Adelphos33]

Honestly, we could be getting a surprise product, like a larger iMac as well. This seems like a more significant event than many were expecting

 

[sw1tcher]

And some of you had the audacity to doubt the great Mark Gurman. 😤

If he's so great, then why did he say there wouldn't be an Apple event for October?

 

[jbachandouris]

Haven’t even paid off last MBP. 3 years no interest financing. 1 year left.

 

[ph001bi]

Apple today announced its second fall event of 2023, with the event set to be held on Monday, October 30 at 5:00 p.m. Pacific Time. This October event is expected to focus on the Mac, and Apple is expected to refresh several Macs in the lineup.

As with prior events, this October event will be prerecorded, and it will be held online only with no in-person component.

Mac rumors have been confusing in recent months, but there are several possibilities. We could see a refreshed version of the 24-inch iMac, as that machine is still using an M1 Apple silicon chip. Bloomberg's Mark Gurman has said not to expect a MacBook Air refresh, but the 13-inch MacBook Pro, 14-inch MacBook Pro, and 16-inch MacBook Pro could potentially get new chips.

It is not clear if the refresh will focus on new M3-series chips, but depending on what's being overhauled, we could see the iMac and the MacBook Pro models adopting the 3-nanometer M3 chip lineup.

Given the confusion surrounding the Mac lineup right now, this is one of the more mysterious events we've had, though we are likely to hear more as October 30 approaches.

Apple plans to stream the event live on its website, on YouTube, and through the Apple TV app. For those unable to watch, MacRumors will be providing full event coverage on MacRumors.com and the MacRumorsLive Twitter account.

Article Link: Apple Announces October Event for Macs: 'Scary Fast'

It’s not one of the most mysterious event we’ve had. MacBook Air, iMac and MacBook Pro 13 are due a CPU upgrade so M3 it is. The MacBook Pro 14 and 16 will get theirs in March 24 and the 15 inch MacBook Air either at the same time or later in 2024. iPad Pro M3 will be release in May 24 and Mini, studio and Pro with M3 will be announced in June at WWDC for release over the summer. It’s always like that.

 

[atomwork]

Those are nice Marketing terms. But what's the expected improvement to deserve the term scary fast, especially comparing it to other GPUs? 20%, 50%, 100% +++?

 

[ElectricPotato]

5 PM? that's past midnight in Europe! the hell?

It was supposed to be 4:20, but they got distracted.

 

[Bodhitree]

5 PM Pacific Time? That’s what, 2 in the morning Western European Time. I will be in bed catching Z’s…

 

[WiiDSmoker]

I still think it's M2 only for iMac. I cannot see them launching a new M3. 1. This year. 2. In an iMac. I know what the rumors have been saying. It just doesn't track, historically.

An event just for one computer? I guess M3 13” MacBook Pro too.

 

[Username-already-in-use]

Given the title 'Scary Fast', I am expecting a segment where Tim and his team attempt to win the favour of an environmentally-concerned ghost who is haunting the roof of the Apple Campus.

 

[winxmac]

Mac rumors have been confusing in recent months

I agree... Mac rumors and MacRumors are both confusing...

It's possible that it is not a Mac only event but a Mac and iPad event...