Millions upon millions of people use social networks - from everything to idle chatting to full-blown marketing and political campaigning, etc.
My buddy's stag is coming up. I posted it as a Facebook Event, shared it with all our male friends, and getting the word out could not have been easier.
I'm a member of the Liberal Party of Canada, an executive member of our riding association. Facebook has made getting the word out about community events and fundraisers dead easy, and communicating with large groups of people almost instantly has been a huge boon when it comes to "keeping in touch" with our own membership as well as fellow Liberals in my community.
Just two of *many* examples of the power of online social networking.
Facebook, Twitter, etc., these are all incredibly popular and powerful tools.
Yet when Apple does it and integrates it with iTunes (a brilliant move), the usual gang of trolls and those folk who are still completely out of touch with Apple and the market condemn the idea as "waste of time", etc., and/or say, "I don't care, who uses these anyway?" DUH! EVERYONE USES THEM.
LOL if you're a public figure, a company, an up-and-comer in your industry in 2010, if you're not taking advantage of the power of social networks you're doing it wrong. Period.
For some reason certain folk around here consider it a point of pride that they're *not* on social networks, as if they're somehow avant-garde by doing this.
No one is forcing you to be on these networks. But when the #1 tech operation of our time decides to integrate one with hands-down the best and most popular music managing software on the planet, at least do the right thing and acknowledge it as an idea whose time has definitely come. Chances are, Apple's not going to zune it.
Ping is potentially the single most significant innovation to advance the promotion of recorded music since radio.
By the way, Apple's already working with Facebook to implement Ping/Facebook integration.