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Apple Announces WWDC 2013 Scheduled for June 10-14, Tickets on Sale Tomorrow
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Yes, the logo is Helvetica Neue UltraLight.
There *must* be a reason for the use of this font weight. It is rarely, if ever, used as the main font/headline in any Apple related brand materials.
"WWDC" should be a heavier font weight by precedence.
If there isn't a reason, than the designer should be fired for violating brand guidelines.
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Yup. And you can go to 2600 dot com to learn about hacking.
AKA. Customizing your device.
Look at invitations from the past couple of years
Last year's invitation was an Apple logo formed by coloured squares. That symbolised pixels and we got the Retina MBP.
What about previous years? To get an understanding of what to expect, it would be a great idea to look back at invitations from the past.
Last year's invitation was an Apple logo formed by coloured squares. That symbolised pixels and we got the Retina MBP.
What about previous years? To get an understanding of what to expect, it would be a great idea to look back at invitations from the past.
Sigh. There is always someone in the crowd who doesn't get it.
Bon Jovi concert tickets with a backstage pass (to spend less than a minute with Bon Jovi) cost more than $1500.
It's all dependent on the AUDIENCE. I wouldn't pay more than $20 to see Bon Jovi, but my girlfriend would gladly pay $1500 to hug Bon Jovi for 1 second.
The same with the DEVELOPER conference. If a DEVELOPER has been having troubles with parts of his code, like why is this so slow, why doesn't it work the way I think the APIs describe - they can meet 1 on 1 with the actual Apple engineers who created iOS and OS X and fix and understand the problems. Networking is invaluable at the conference as well. If you're a 1 man iOS shop, you can meet others to bounce ideas off of, and create new friends who are experts in iOS and can help you. That alone is definitely worth $1500 if you're a DEVELOPER.
I could not find every old WWDC logo but I found some and made a pic out of them.
So how does the 2013 logo differ from the previous few years ones?
1. No numbers. It's in roman numerals.
2. Out of all the years I have shown only only 2007 and 2013 have not had a little catch phrase to go with the logo.
3. Every year I have shown since 2008 have shown the iOS square app pics. Maybe this is a hint that iOS 7 will be talked about this year.
4. There is no Apple in the logo. Not every year has featured the Apple. But I am sure the choice not to feature the Apple was chosen for a reason.
5. Different font used as many people have said.
6. The first year I have noticed where the "WWDC" part is not in bold type. it is in plain font, the same as the year.
7. The font itself has colour. Well the MMXIII part does. Every other year has been either black or white. Neither of which are a colour.
8. Apple feel the need this year to say it's the Apple WWDC. They didn't even say the Apple word in the years past. I'm sure this has to do with the fact the logo is not an Apple. But maybe there is more to it.
And more and more.
What do you all think?
So how does the 2013 logo differ from the previous few years ones?
1. No numbers. It's in roman numerals.
2. Out of all the years I have shown only only 2007 and 2013 have not had a little catch phrase to go with the logo.
3. Every year I have shown since 2008 have shown the iOS square app pics. Maybe this is a hint that iOS 7 will be talked about this year.
4. There is no Apple in the logo. Not every year has featured the Apple. But I am sure the choice not to feature the Apple was chosen for a reason.
5. Different font used as many people have said.
6. The first year I have noticed where the "WWDC" part is not in bold type. it is in plain font, the same as the year.
7. The font itself has colour. Well the MMXIII part does. Every other year has been either black or white. Neither of which are a colour.
8. Apple feel the need this year to say it's the Apple WWDC. They didn't even say the Apple word in the years past. I'm sure this has to do with the fact the logo is not an Apple. But maybe there is more to it.
And more and more.
What do you all think?
I recall "There's something in the air" as the main focus for WWDC a few years ago, which lead to the release of the MacBook Air. Many are suggesting that new MacBook Pro's with the drop of non-retina models and price lowering of current retina systems to be announced, as well as new MacBook Air's and a new Mac Pro (fingers crossed on that one). With the new Adobe Lightroom winning much praise, Aperture 4 should be a big release.
Mac Pro:
source: Apple MacBook Pro, MacBook Air, And Mac Pro To Release With Upgrades At WWDC 2013?
Keeping my fingers crossed. Also hope 10.9 refocuses on power and stability and takes a breather from engineering focus on iOS integration and much needed refocus on Finder, OpenGL 4.0+, networking protocols and wireless ac, perhaps even allowing users more options in OS X tweaking. Hardware wise, looking forward to new MacBook Pro's (would be wise in making retina standard and lowering price points), as well as new displayS (more than one stripped down 27" iMac LED LCD would be nice) and a new Mac Pro design and upgrade. June couldn't come sooner.
the logo this year has many different colors on it and let me think that apple is going to release the iWatch with all the different colors - plus the roman numbers on the iWatch too I believe I have the most accurate guess we will see.
I believe I have the most accurate guess we will see.
iWatch
I'm calling it now. iWatch will be announced, the roman numerals and the font is the hint. Its saying 2013 under WWDC but signifying time.
EDIT: dang it carestudio I thought I was gonna be first to the punch, you beat me to it
I'm calling it now. iWatch will be announced, the roman numerals and the font is the hint. Its saying 2013 under WWDC but signifying time.
EDIT: dang it carestudio I thought I was gonna be first to the punch, you beat me to it
But they announced rMBP and updates to other Macs there last year.
True, but they also already had given a preview of OS X. This doesn't look like it'll happen this time, so there already seems to be a lot on the table. They have to preview OS X 10.9 and iOS 7 in one keynote. I really doubt that there will be time for showing off new hardware at the same time, especially when so much presentation time is wasted on talking about stats and new store launches.
While I would love power and stability improvements all around, and under the hood improvements to drivers and APIs, I'd also love to see the integration between iOS and OS X finally done properly and completed. For instance:
Unified Clock/Alarm across all OS X and iOS devices.
Unified Do Not Disturb across... (plus allow me to set DND for specific events in my Calendar in addition to what they already have).
Unified Book/PDF reader across... (and synced through iCloud).
Unified iWork/iLife across... (i.e. include feature parity to the iOS apps so the syncing works properly).
Unified Safari across... (i.e. add in extensions to mobile Safari so that I can finally have the identical experience on either platform).
Plus: they really should finish the enhancements to Mission Control, regarding the managing of full-screen apps in single and multiple external displays, + fully restoring the order/arrangement upon reboots.
Plus Plus: Fix Time Machine once and for all. This is supposed to restore your entire system, so have it actually restore the system 100%, including the hidden partition so that we don't lose functionality like find my mac, requiring a re-installation of OS X after restoring through time machine.
Something to consider.
We all know OS 10.8.4 has references to 802.11ac in it. Since 10.9 will only be previewed and a beta given to developers in June and not released until August/Sept. there has to be some device with 802.11ac released before or during WWDC2013 unless Apple doesn't release 10.8.4 until after WWDC2013 which I find unlikely.
We all know OS 10.8.4 has references to 802.11ac in it. Since 10.9 will only be previewed and a beta given to developers in June and not released until August/Sept. there has to be some device with 802.11ac released before or during WWDC2013 unless Apple doesn't release 10.8.4 until after WWDC2013 which I find unlikely.
I agree that the squares symbolise iOS app icons. But why are they on top of each other and semi transparent?
I don't see icons with a flat design coming. It is up to individual developers how to design their icons. I do think some flatness is coming to the rest of the UI (Ive at the UI helm), but I don't see it hinted here.
My bet goes to App Store for Apple TV. As for hardware, maybe an updated set top box. I think Cook hinted deliberately yesterday that we shouldn't expect big hardware announcements till fall 2013. Mac Pro is to be expected as well.
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Invitation 2011 Apple Logo with icons going up - iCloud unvield
Invitation 2012 Apple Logo with many different colored squares disordered - rMPB
It seems that we can expect something exciting this year, because the logo is completly different from what we have seen.
....while reviewing the keynotes and saw Steve, tears came into my eyes. I miss his so much.
Invitation 2012 Apple Logo with many different colored squares disordered - rMPB
It seems that we can expect something exciting this year, because the logo is completly different from what we have seen.
....while reviewing the keynotes and saw Steve, tears came into my eyes. I miss his so much.
Aw man another OS update? I can't get mountain lion installed let alone the next edition.. Can't afford new computers either.
I miss him too! I have the iconic Norman Seef photo of Steve with a Mac on his lap from 1984 hanging on my living room wall.
Why? 10.8 isn't deprecated yet, and won't be even when 10.9 is released. One way or another 802.11ac support has to be built-in, so why not add it now? Perhaps you are right and this is some clue slipped in, but it looks like a stretch.