Modular Mac Pro = Mac mini attached with an external screen ?
When did they surprise and delight you? With the iPod? Here are people bemoaning about that https://forums.macrumors.com/threads/apples-new-thing-ipod.500/The magic is gone at this company.
Rather than surprise and delight, they've disappointed so many times that they feel guilty enough to come out and tell people what's in the product pipeline.
Imagine the product introductions years ago... not a single thing mentioned before the curtain was lifted. Now we have a circus sideshow.
Step 2: Upgrade the PSU to meet new requirements and Ooommpppphhhh to drive dual Nvidia top of the line graphics cardsStep 1: Dust off MacPro plans from 2012.
Step 2: ....Oh wait, there are not more steps.
Again, it's great that they are recognizing the lack of updates but I will believe the new product when they release it. I am hopeful that it will be awesome!
Are we going back to the G3, G4, G5?
Modular? You mean like a processor on a separate tray and maybe these things that look like slots where one can insert .... Uh, cards. With RAM and other slots for... Anything? And more slots for storage? Like the Mac Pro STANDING TALL right next to me?
Apple has redefined "Pro" and "important" so it's time to redefine "modular".Knowing Apple, "modular" probably means three sealed boxes containing processor, GPU and storage, connected by Thunderbolt 3.1 or a proprietary connector.
...because otherwise, if they wanted a modular, upgradeable and configurable Mac, rather than spend a year or two designing something "amazing" they could have just gone to one of the many Hackintosh sites and followed the instructions...
New Mac Pro will come with 20 USB-C ports and audio out.
[doublepost=1491327560][/doublepost]Jony Ives in charge of design or pro hardware = No Hope.
Apple recently invited a small group of reporters to Cupertino for a roundtable discussion about the future of the Mac.
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Apple revealed to them a relatively minor spec bump to its current Mac Pro lineup, but the bigger news was that it's working on a "completely rethought" Mac Pro that will feature a modular design. The all-new Mac Pro, which won't launch until at least next year, will be Apple's highest-end, highest-throughput system.
Apple said the new Mac Pro will be accompanied by an Apple-branded external display geared towards pro users. Apple appears to be reversing course after discontinuing the Thunderbolt Display, and reportedly exiting the display business. It most recently partnered with LG on the UltraFine 4K and 5K displays.
Apple also said that it's working on new iMac models that will be unveiled later this year, but it remained tight-lipped about what to expect. Meanwhile, Apple said the Mac mini remains an "important" product in its lineup, and one that it will continue to sell, but it did not reveal any plans for future updates.
It isn't often that Apple pre-announces new products in its pipeline, but there were growing concerns that Apple no longer cared about professional users, and this is Apple's way of proving otherwise. Apple stressed that it remains committed to the Mac and pro users throughout its entire media briefing.
Apple marketing chief Phil Schiller apologized about the "pause in upgrades and updates" to the Mac Pro, and promised that Apple will have "something great" to replace it, according to TechCrunch. The Mac Pro went 1,202 days without an update prior to today's spec bump, per the MacRumors Buyer's Guide.Schiller also apologized about the current Mac Pro's lack of upgradability and expandability, per Daring Fireball:Schiller said Apple chose to be more transparent with today's news because it "cares deeply" about pro users that "invest so much" in the Mac:The overall tone was that Apple is committed to the Mac, even if the iPhone accounts for some two-thirds of Apple's revenue.In the end, the comparatively small but vocal community of pro users was loud enough that Apple likely felt it needed to respond now, rather than keep its plans for new products under wraps until later. It's exciting news for Apple's pro customers, even if some patience is still required until Apple's roadmap materializes.
Article Link: Apple Apologizes About Mac Pro's Lack of Upgradability, Ensures It's Still Committed to Pros
Imagine the product introductions years ago... not a single thing mentioned before the curtain was lifted. Now we have a circus sideshow.
It gives me happiness knowing that you can relax and wait. For the rest of humanity, surprise and delight is the very basics of marketing over priced items to consumers. Without the magic, this company would be no different than Samsung. The founder believed in the theatrics and secrecy that led to the comeback of this company.
Opinions are like butt holes. Everyone's got one, and they almost always stink.
Lol you actually believe Apple. That's funny! Tim Cook has been saying that great, new, magical, and innovative products are in the pipeline since he took over. This is just more lip service and they managed to fool even you!They're going to. They're working on it. It's in the "pipeline". You just have to wait more
In all seriousness: at least they actually admitted they're working on it. Until today I considered that they might not be working on a new desktop at all.
A lot of hate for Schiller's "Can't innovate, my ass". What they did was innovative. It just wasn't what part of the market wanted. The product still sold and people still wanted an update.
Some people said Apple was done for when they screwed up MobileMe (design flaw) under Steve Jobs... they are still around.
Some people said Apple was done for when they had Antenna Gate (design flaw) under Steve Jobs... they are still around.
Admitting that your product design (although not technically flawed and doesn't require a recall) needs tweaking to support a long term strategy under Tim Cook... Apple is done fo... Wait, I've heard that story before.
I guess people need a reason to hate Apple or just be angry about something.
The magic is gone at this company.
Rather than surprise and delight, they've disappointed so many times that they feel guilty enough to come out and tell people what's in the product pipeline.
Imagine the product introductions years ago... not a single thing mentioned before the curtain was lifted. Now we have a circus sideshow.
The magic is gone at this company.
Rather than surprise and delight, they've disappointed so many times that they feel guilty enough to come out and tell people what's in the product pipeline.
Imagine the product introductions years ago... not a single thing mentioned before the curtain was lifted. Now we have a circus sideshow.
What, and then they will go under their cone of silence for another 4 years? No thanks. 30 years with Mac now 5 months with Windows--virtually no difference and no reason to go back to a company that banked on, took advantage of, and forgot customer loyalty.