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Apple Apparently Wants to Offer NFL Sunday Ticket to Apple TV+ Subscribers at No Extra Cost, But NFL Balks

I already love getting MLB.TV via YouTube TV…I don’t think Google would have the same incentive to use NFLST as a loss leader, though. I do pay $20 for 4K, though, so maybe they can make that an attractive bundle.

Amazon would be a disaster. Their new playback bar needs referral to The Hague.
 
mnsportsgeek said:
They cut from Vikings-cowboys everywhere a couple weeks ago.
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Yep, and they cut away from the Giants and Philly game on Sunday. I was glad, because I was in a hotel and couldn't turn to Redzone. At the end of the day they're about advertising dollars and ratings, so they don't want you to turn away from a 35-3 blow out.
 
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I just want the ability to subscribe to my favorite teams games without having to pay for every game in the league. I'm really tired of using the occasional bootleg streams.
 
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Ah that’s a shame. But i guess it got to a point where Apple wasn’t going to get what they wanted out of it.

I can see Google winning it tbh and then going hard with the YouTube TV/Pixel combo.
 
DocMultimedia said:
Sounds like Apple just didn't think it was worth what NFL wanted. I currently have both prime and YouTube TV, so will gladly cough up the money. Finally gone from DTV is all that really matters.
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I’ve been getting it free from DTV so I’ll be sad to see it go.
 
HobeSoundDarryl said:
I guess we're about to see 400 posts bashing the NFLs greed while praising Apple's generosity.

I suspect there is more to this story... a whole other side... like Apple is not wanting to help the NFL make MORE money by going this way vs. the traditional way NFL Sunday Ticket is monetized. In other words, another round of Apple trying to get something for towards nothing and expecting the owner of the content to just roll over and accept it for some reason. We've seen this play out MANY times before.

My guess is that unless Apple "shows the NFL the money," this will be yet another red herring with someone else soon announcing they THEY have acquired rights to NFL ST... just like rumors of Apple buying the MGM library (before Amazon actually bought it)... and FOX before that (Disney)... and Warner before that (AT&T, now Discovery)... etc.

It would be VERY, VERY nice to have the NFL ST option on AppleTV. Imagine upgrading the equipment to show all of the games in 4K or more too. Wow! That would sell a LOT of AppleTVs and I- for one- LOVE, LOVE, LOVE that little box.

But Apple needs to learn to pitch a true win:win, where the partner on the other end of the deal tangibly benefits by choosing to take Apple's offer. That's why the rumors keep building up the potential and then someone else actually gets the media. Who got that huge video library? Oh, the other player. Who purchased the AAA game studio? Oh, the other player. And so on.
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It's just like when Apple went to the Music Industry and at first didn't want a deal because it didn't fit in their long standind pricing model. But when the Music Industry allowed Apple to sell their songs for a dollar, the dollars added up to billions. Now NFL is doing the same thing.
 
MacRumors said:


Apple has yet to solidify a deal for the NFL Sunday Ticket package and talks could expand into 2023, according to a new report from Sportico (via The Verge).

nfl-sunday-ticket-feature.jpg

NFL Commissioner Roger Goodell said on Wednesday that the negotiations for Sunday Ticket have reached a "very critical point," with Apple the apparent frontrunner for the rights. The NFL had originally planned to establish a deal in the fall, but the end of the year is approaching and no final terms have been decided as of yet. Goodell said that there is no timeline, and the NFL's decisions are "based on getting the best outcome with the best party."

Sportico says that pricing on Sunday Ticket is a sticking point. Apple wants to include Sunday Ticket access in the $6.99 cost of an Apple TV+ subscription, with no additional charges, but the NFL is not happy with such a low price point as it needs to "protect the interests" of CBS and Fox, its Sunday afternoon broadcast partners. Together, the two networks will pay the NFL $40 billion for the 2023 season.

Disney and Amazon are also both interested in Sunday Ticket, so there are other options for the NFL. Rumors have suggested for months that Apple is the "likely winner" of the NFL Sunday Ticket package, but there were signs of negotiation issues earlier this year when CNBC reported that Apple wanted more contractual flexibility than the NFL was interested in providing.

Apple has been ramping up its sports offerings in recent months in an effort to draw more subscribers to Apple TV+. The company partnered with the MLB for "Friday Night Baseball," and it has inked a 10-year deal with Major League Soccer that is set to kick off next year.

Article Link: Apple Apparently Wants to Offer NFL Sunday Ticket to Apple TV+ Subscribers at No Extra Cost, But NFL Balks
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It is amusing to read the bitter comments of many here. The same people who often decry Apple as a company that extorts its consumer base. Apple that is a discriminatory company I have read in these forums. Apple exploits consumers it is said.. Apple that is “unfair”. Apple that is “Greedy”. The Marxists of the forum are often in a tizzy. —- Now just take Change the word APPLE in these angry criticisms and insert 3 letters. NFL. And it works!!! Laughs.

I’m glad the NFL is controlling their product and NOT letting Apple “give it away” on their platform. People are so naive as to believe that Apple AND the NFL are in business to do “good”! It’s absurd on it’s face. These companies exist to make money. The NFL should penalize Apple for their ridiculous attempt to scam the NFL.
 
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Mike WA4D said:
It is amusing to read the bitter comments of many here. The same people who often decry Apple as a company that extorts its consumer base. Apple that is a discriminatory company I have read in these forums. Apple exploits consumers it is said.. Apple that is “unfair”. Apple that is “Greedy”. The Marxists of the forum are often in a tizzy. —- Now just take Change the word APPLE in these angry criticisms and insert 3 letters. NFL. And it works!!! Laughs.

I’m glad the NFL is controlling their product and NOT letting Apple “give it away” on their platform. People are so naive as to believe that Apple AND the NFL are in business to do “good”! It’s absurd on it’s face. These companies exist to make money. The NFL should penalize Apple for their ridiculous attempt to scam the NFL.
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I agree with the first paragraph
 
jsandresen1 said:
Apple has cut off negotiations with the NFL and will not be offering the NFL Sunday Ticket. It’s now down to Amazon Prime and Google (YoutubeTV)
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Good to see.

The NFL needs a reality check

We aren’t just all going to pay more and more for that product indefinitely
 
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