ExactlyIt probably also doesn't support state of the art 3D - remember when TV makers tried to get us all to buy new TVs and sit on our couch watching with sunglasses on? HA!
on 3D - agreed. BUT on 4k there is a difference.
If you're old enough, you saw the EXACT same "it doesn't matter" argument being made when people were comparing 720 dpi to 1080 dpi TVs.
Apple also knows 4K matters.
I have no doubt there's been a calculation made on when the should put out a 4K apple TV device to maximize profit. That date is not that same as when it best benefits the apple customer. Guest which date they pick... $