I'm always amused when people talk about margins. One can easily go to the SEC website and pull down Apple's quarterly financials to see what their gross margins and profit margins are. The way some talk here you'd think Apple's margins were 80-90%. It's absolutely not the case. The last time I ran the numbers gross margins were just shy of 40% and profit margins were around 23%, less than Microsoft.That you even think those $30 metal bands (or even the sport band) are exactly the same, they're absolutely not, means you probably are not the target market for those bands since you can't appreciate the difference. As for "ripping off". Nobody forces you to buy those bands, or the watch; you realize Apple also has a very big margin on the watch? Are they ripping you off there too?