That was the original reason for it. However, that purpose for it hasn't been the primary reason for decades. Before the first "Black Fridays", the weekend after Thanksgiving was always viewed as the "kick off" period for holiday sales shopping leading in to Christmas. Up until not too long ago, the "Black Friday" weekend was the heaviest shopped/greatest revenue earning weekend retail-wise of the entire year (for at least the last decade, that weekend is now the weekend directly before Christmas).It's called Black Friday because retail stores who were in the RED all year (loss of profit) will use the day after Thanksgiving to get in the BLACK (increase in revenue and profit).
However, it's essentially become a retail tradition, and so stores continue to do it in order to help boost their holiday sales period earnings. Sure, they still view it as a great way to bring in revenue, but isn't that what Apple is all about? Revenue?
Something tells me the likes of Best Buy, Target, Costco, etc. aren't "in the red", and yet they always put out amongst the "best" Black Friday ads of any company.
No one here said that Apple was in the red. However, see above: plenty of companies "not in the red" offer great deals.Does anyone here think that Apple is in the RED? I sure don't. They have billions in the bank and have consistently reported quarterly gains for the last few years. Apple does not need Black Friday so Apple is not the place to go shopping for a Mac.