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It's not the iWatch, iPhone or anything. They're unveiling the Apple TV Set we kept hearing so much about last year, or whenever it was.
 
Bono is a HUGE Apple Fan.

There is some minor speculation that U2 might be tying in their new single/album with Apple. Nothing solid but just speculation since their new album is expected to be released as early as September. You wouldn't think that stage is for them, would you?

This could be just that. What a home run for both U2 & Apple if this proves to be true. :apple:
 
Those with more knowledge, would you say its good time to buy some more stock right now? I usually think its better after the event as the hype is always higher than reality so after the announcement the stock goes down for a while and its a good opportunity to invest but if they announce iWatch that may not happen. What do you think? Wait and see or risk it now?

It can be hit or miss trading around AAPL events. I trade AAPL stock and options daily and track all sorts of data.

Here are 2 links you may find helpful.

http://aapltrader99.home.comcast.net/~aapltrader99/Apple_Trading/AAPL_iPhone_Event_Trend.html

http://aapltrader99.home.comcast.net/~aapltrader99/Apple_Trading/Event_Price_Change.html
 
What appears to be showing here is the Flint Center building wrapped with white panels, not a new building being constructed. This becomes very apparent by looking at oblique aerials of the building. Presumably the exterior of the Flint Center is being decorated for the event.

You are correct sir. I just looked at the map and that is the Flint Center. Just covered in white.


No new building MR.
 
Maybe to display demo units? A crowd of 2400 (the theatre's capacity) would need a lot of floor space for that many hands-on.

it doesn't make much sense if you think about it. Then why simply not go to Moscone or a similar place w/ floor space and a theatre without going through the hassle of building it? I wonder if they need a customized building for some reason...
 
Steve is going to announce the new iPhone with a previously shot announcement video.

I can't even imagine the pandemonium that would ensue if they started with a previously unreleased video of Steve Jobs introducing the concept of the new product.
 
it doesn't make much sense if you think about it. Then why simply not go to Moscone or a similar place w/ floor space and a theatre without going through the hassle of building it? I wonder if they need a customized building for some reason...

Because they don't fit 2300 people :rolleyes:
 
You are correct sir. I just looked at the map and that is the Flint Center. Just covered in white.


No new building MR.

Too late for this thread. The discussion about the "new building" is off and running. It now has a life of its own and cannot be stopped.

Anyway, looks like this shrouding was inspired by Christo. I'd look forward to how they will peel off those panels to reveal how they've decorated the building. The reveal could be spectacular if they've decided to go that route.
 
Apple seems to be doing what fashion brands like Chanel and Dior have been doing, that is, to make entire structures for their company presentation.

For example, here's Christian Dior's structure for their Fall 2014 couture collection:

https://www.youtube.com/watch?v=KPxhzIIWbSk

Maybe some of those ex-fashion executives are finally having an influence?
 
Its going to be a a fake home to show off the home automation features of iOS8/the watch

Very good! My take is they are using the Flynt Center since you can build a demo house with non-union labor unlike Moscone center in San Francisco. I am sure this demo house will be up for a month or so.
 
Perhaps Apple is getting into the home security market

Introducing iEd, home perimeter security
 

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I feel every minute. I can't wait. :D:apple:
 

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What appears to be showing here is the Flint Center building wrapped with white panels, not a new building being constructed. This becomes very apparent by looking at oblique aerials of the building. Presumably the exterior of the Flint Center is being decorated for the event.

You are correct sir. I just looked at the map and that is the Flint Center. Just covered in white.


No new building MR.

Are you really that sure? There's no way that white structure is large enough to cover the Flint Center lol. This is more reasonable: (Edit: corrected image/location)

J5M5a1q.png
 
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