It’s odd, but United is my favorite airline. I guess the large airlines (United, American, Delta) rank poorly simply because of their size. They carry a huge number of occasional travelers and some have bad experiences. Boutique airlines can treat people better because they only run a few flights. Flag carriers like Singapore Air get subsidized so they can splurge. If you are a frequent flier on a major carrier they treat you well. I’m sure the Apple employees get treated well. I’ve flown about 2,5M miles on United. For the most part the experience is good. Part of this is because I know how the system works and plan accordingly. Apple certainly gets a discount for buying a block of seats like this so it may not be that expensive for them. They probably don’t fill all these seats everyday. If Apple has a thousand or so engineers and managers visiting China once a month that would fill Most of those seats. Apple must have over a thousand projects ongoing to cover all the subassemblies for all the products they sell, not to mention research on future products and components. I used to make trips like this a lot. Nothing beats face-to-face communication on an important project. You can fill in a lot things with email and such, but once a quarter or so you have to meet people. It helps immensely to see a production line to get a feel for things or to get acquainted with the people you swap emails and documents with.